Key Areas of Focus Include Research, Strategies and Case Studies
DALLAS, 15 October 2010 - The International Association of Exhibitions and EventsTM (IAEE) Social Media Task Force has published the IAEE Social Media White Paper: How to Properly Use Social Media to Enhance and Promote Your Event. It is available to exhibitions and events industry professionals at no charge. Led by co-chair and lead writer Michelle Bruno, president, Bruno Group Signature Events and co-chair Joyce McKee, president & CEO, Joyce McKee & Company, this publication focuses on many key elements affecting exhibition organizers and exhibitors including research, marketing, strategies, case studies, legal issues and the benefits of social media.
"With the completion of this white paper, IAEE provides another industry-wide benefit, and I am very proud of the achievements of the IAEE Social Media Task Force this year." says IAEE Chairman Chris Meyer, CMP, CEM, vice president of sales for the Las Vegas Convention & Visitors Authority. IAEE will continue to provide essential tools and information for members so that there is a shared confidence among everyone promoting, planning and executing events."
Main elements of the white paper include insight into the research, benefits and strategies for social media. One excerpt states,
"Social media practices can benefit event organizers in a number of ways including brand extension, access to online member/customer networks, ability to deliver real-time customer service, opportunity to offer collaborative educational programming, advertising, promotion and public relations, potential reduction in marketing and communication costs and opportunities to implement "green" event practices."
IAEE President Steven Hacker, CAE, says, "One of IAEE's strategic initiatives for 2010 is to dive into the new arena of social media and better understand how it is impacting exhibitions and events industry professionals. There is no doubt based on the member research conducted early in the year, publication of the Best Practices in August and finally the white paper, along with countless education sessions planned for Expo! Expo! this December, we are a much more social-media savvy organization and industry."
The white paper can be downloaded by clicking here. Additionally, directions and information about social media as well as links to various outlets are posted online.
Special thanks to IAEE Social Media Task Force White Paper Subcommittee Members who include:
Stuart Aizenberg, CEM
To learn more about getting started with social media, click here.
Since 1928, the International Association of Exhibitions and EventsTM (IAEE) continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, Orange County Convention Center and Orlando/Orange County Convention & Visitors Bureau and VoiceLogic. Visit www.iaee.com for more information.
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