DALLAS, 15 February 2012 – The International Association of Exhibitions and Events™ (IAEE) released today the first of a new series of publications specifically tailored to four major segments of the exhibitions and events industry: attendee marketing, executive, operations, and sales and sponsorship. IAEE’s Newslines replace its former bi-monthly publication, E2: Exhibitions & Events, and subscribers will receive the publications via email quarterly.

"The launch of these four new publications is the expression of one of IAEE's most important strategic objectives – providing all of our member representatives with highly relevant and valuable resources with which to do their jobs and enhance the events that they produce and/or service,” says IAEE President Steven Hacker, CAE, FASAE. “The result we hope to achieve with these and other new programs is to help our member organizations achieve their own strategic goals.”

The magazines are committed to being the platforms to profile key industry issues, and report accurate information. Each issue focuses on issues that are critical to business strategy and organizational development, and pulls information pertinent to not only the industry, but to overall business practices. Articles from the inaugural issues of IAEE Newsline include:

IAEE Newsline: Attendee Marketing

• Word-of-Mouth Marketing: The Double-Edged Sword
• Beyond the Show: How Cities, CVBs, Hotels and Businesses Benefit from Large Shows
• Message from 2012 IAEE Chair Doreen Biela, CEM
• Marketing Efforts that Like-Industries Use to Increase Registration and Attendance
• Offering Non-Traditional Marketing Opportunities to Exhibitors
• Generational Differences: Views On Face-To-Face Versus Virtual Trade Shows
• Why Use Direct Mail in the Internet Era?
• IAEE Gets Face-to-Face with Monster Cable’s Noel Lee

IAEE Newsline: Executive

• UBM TechWeb: Case Study on the Impact of Virtual Extensions on Live Events
• Integrating New Life Elements into Events
• Message from 2012 IAEE Chair Doreen Biela, CEM
• DIY Guide to 2012 Economic Forecasting
• Understanding Millennials: What Do They Really Want?
• Microsoft: A Case Study on Using Virtual Events as Part of the Lead Nurturing Mix
• Virtual Event: Is Yours as Fun as Football?
• IAEE Gets Face-to-Face with Monster Cable’s Noel Lee

IAEE Newsline: Operations

• Doing More With Less – Tips for Exhibitors
• Message from 2012 IAEE Chair Doreen Biela, CEM
• Rethinking Lead Retrieval
• Convention Center Exclusives: Packaging for Success
• Event Models: RyanAir of Exhibitions Takes Off
• Four Ways That Union Negotiations Impact Show Organizers
• If I Knew Then What I Know Now
• IAEE Gets Face-to-Face with Monster Cable’s Noel Lee

IAEE Newsline: Sales and Sponsorships

• Finding New Streams of Revenue for Your Event
• Message from 2012 IAEE Chair Doreen Biela, CEM
• Global Sales: Is Your Team Inspired?
• Sponsorship Trends That Are Gaining Momentum
• The Importance of Entry-Level Sponsorships
• How to Get Love for Your Event’s Mobile App
• Three Ways to Sell “Advertising” on Social Networks
• IAEE Gets Face-to-Face with Monster Cable’s Noel Lee

Visit www.iaee.com/newslines to subscribe.

About IAEE
Since 1928, IAEE continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide products, programs and information to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center and Visit Orlando, Vertical Nerve, Inc. and VoiceLogic. Visit www.iaee.com for more information.

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Contact:
Mary Tucker
Sr. PR/Communications Manager
+1(972) 687-9226
mtucker@iaee.com