IAEE Launches Its First Collective Highlighting the New Women’s Leadership Forum

CEM Certification and Learning Program, Marketing Academy and Sales Academy Offered 


DALLAS, 12 February 2013 – Today, the International Association of Exhibitions and Events™ (IAEE) announced it will launch its first IAEE Collective 29-30 May 2013 in Washington, D.C. The IAEE Collective is a collection of intensive learning experiences for professional development. Four, face-to-face opportunities are tailored to meet specific needs: the CEM Learning Program is devoted to certification; the Marketing Academy concentrates on increasing event attendance; the Sales Academy focuses on selling to exhibitors; and introducing IAEE newest offering, the Women’s Leadership Forum, which centers around women’s issues in the exhibitions and events industry.

”The collection of opportunities IAEE is presenting at the IAEE Collective is of the highest educational quality offered in the industry. There is no question that the ROI attendees will experience will allow them to create their strategies to achieve their goals in 2013 and beyond,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA.

Registration opens in March and spaces are expected to fill quickly for these tailored and dynamic programs. More details about each program, including speaker information, are included below:

NEW! Women’s Leadership Forum
IAEE introduces its Women’s Leadership Forum, the event that targets female professionals in the exhibitions and events industry with a day-long workshop focused on topics ranging from career development, communication, negotiation and balancing your work and life as a female, wife and mother.  Attendees will hear from industry leaders and network with their peers to learn and share best practices. The Exhibition Services and Contractors Association (ESCA), the International Association of Venue Managers, Inc. (IAVM) and the IAEE Washington D.C. Chapter are supporting organizations for the Women’s Leadership Forum.

“IAVM recognizes the need to provide more leadership development and networking opportunities for the women in the venue management industry and we welcomed the invitation from IAEE to participate in this program. The program is strong, and I’m confident that anyone attends will be enriched by the experience,” said IAVM President and CEO Vicki Hawarden.

Chair, IAEE Women’s Forum Task Force Stephanie Everett said, “I am so pleased to be a part of the development and launch of the new IAEE Women’s Leadership Forum. The Forum is the ideal platform for women of all levels within the exhibition and events industry to come together to share experiences, learn, network and strategize about leadership development and their careers.”

As part of the Leadership Faculty for the Women’s Leadership Forum, Hattie Hill is chief executive officer for Hattie Hill Enterprises, Inc. has over more than 30 years’ experience as a businesswoman, professional speaker and international management consultant. Her expertise in Global Leadership, Customer Service, Diversity and Inclusion has been shared with audiences throughout North America and 51 countries around the world.

”I am honored to serve as Faculty for the Inaugural launch of the IAEE Women's Leadership Forum. As a 30 year meetings industry leader, I understand the need and applaud the forward thinking of the organization.  This customized day of leadership development will offer; Leadership Lessons from proven executives, tools to advance your leadership journey and personal action planning in an interactive learning environment,” said Hill.

Additional panelists include Christine Duffy, President and CEO, Cruise Lines International Association (CLIA); Mary Dolaher, Chief Executive Officer, IDG World Expo; and Betsy Myers, Founding Director, Center for Women & Business at Bentley University.

CEM Learning Program
The Certified in Exhibition Management (CEM) designation is the premier designation offering a cutting-edge certification for exhibition industry professionals. The CEM curricula, a dependable source of specific knowledge for all individuals, emphasize direct application to daily challenges and can be tailored to the individual needs and interests of participants.

Wednesday, 29 May

  • Event Marketing – facilitated by Donna Jarvis-Miller, CEM, Associate Director, Meetings and Trade Shows, Meetings Management Group
  • Exhibition and Event Sales Fundamentals – facilitated by Don Leddy, CEM, Senior Account Manager, Direct Energy Centre (SMG)

Thursday, 30 May

  • Finance, Budgeting and Contracts – facilitated by Eric Hoffend, CEM, Vice President of Business Development, Freeman
  • Selecting Service Contractors – facilitated by Charlotte Pearson, CEM Senior Sales Manager, Freeman

Marketing Academy
The Marketing Academy was created to empower mid-level marketing professionals to further their    education with relevant marketing themes. The Marketing Academy is a balance of foundational marketing practices infused with cutting-edge marketing education. Attendees will participate in every session through experiential education during the two-day program.

Drew McLellan, McLellan Marketing Group
Sharyn G. Collinson, Managing Director, Fixation Marketing

Sales Academy
A two day boot camp, the IAEE Sales Academy addresses all three areas necessary for success--attitude, behavior and technique. The boot camp—partly motivational, partly instructional – provides attendees with the concept, knowledge and understanding of the topic as it applies to their selling environment. Through appropriate exercises, attendees will refine their sales-development plan, practice strategies and techniques in a safe environment, and develop skills, before interacting with prospects and customers.

Matthew Neuberger, President and Chairman, Neuberger and Company, Inc.

Click here for complete details about the IAEE Collective.

About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports the IAEE Public Events Council, The International Center for Exhibitor and Event Marketing, and the Exhibition and Event Industry Audit Commission, which are IAEE councils that provide trusted resources to members. IAEE recognizes its strategic partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board, New Orleans Morial Convention Center, New Orleans Convention & Visitors Bureau, Orange County Convention Center and Visit Orlando, Vertical Nerve, Inc. and VoiceLogic. Visit www.iaee.com for more information.


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