Size Categories (net square feet)

• Under 50,000 nsf

• 50,000 to 150,000 nsf       

• Over 150,000 nsf

Promotional Entry Categories:

Attendance Promotion Brochure (single piece)
A single brochure that was used to promote attendance at an exhibition. Judges will be considering creativity, clarity of message, graphic design, layout and copy.

Attendance Promotion Campaign (multiple pieces)
See section B under Submission Criteria in Rules section
A series of collateral materials making up an advertising campaign and used to promote attendance at an exhibition. Judges will be considering creativity, clarity of message, graphic design, layout and copy.

Brand Design/Development (multiple pieces)
See section E under Submission Criteria in Rules section
The whole promotion – a series of pieces such as promotional brochures, advertising, show website, social media and booth design – that helped to build a new show’s brand or rebrand a show that was already in existence.
Judges will be considering all of the promotional items to determine if the message and creativity leaves a lasting impression on the target audience and if it was effective in creating a brand association with the exhibition.

Convention Center Promotion (size categories do not apply)
Promotion of a convention center using any medium. Judges will be considering creativity, effectiveness of message, design aspect and overall presentation.

E-mail Promotion
Any .html-based promotion disseminated to an audience in hopes of gaining attention for an exhibition.
Judges will be considering creativity, effectiveness of message, design aspect, copy and overall presentation.

Back to the Top

Exhibit Sales Brochure/Prospectus (single piece)
A single sales piece targeting potential exhibitors. This does not include any print advertising.
Judges will be considering creativity, clarity of message, design, layout and copy.

Green Printed Collateral (single piece)
A single sales piece used for printed piece is printed on at least 20% recycled material using vegetable‐based inks. Printed promotional collateral must mention the "reduce/reuse/recycle" method.

Industry Promotion
An advertisement or campaign (downloaded from IAEE with either ready-made or with original graphics inserted) used by an organization to promote the exhibition and event industry as a whole. Must have appeared in an industry trade publication, onsite guide, Web site, signage or other marketing collateral for an exhibition or event. Brochures may be included in this category, if they are a part of the overall industry campaign. Example: Big City Convention Center used the generic ad from IAEE with their own photo and display it in the advertisement areas of the center. Judges will be considering relevant audience, creativity, clarity of message, graphic design, layout and copy.

Most Innovative Use of Technology (size categories do not apply)
See section D under Submission Criteria in Rules section
This is an open-ended and broad category. We want you to tell us how you used technology to promote, improve or enhance your exhibition. Judges will be considering creativity, clarity of message, graphic design and innovation.

Print Advertising (single piece)
An advertisement used by an organization to promote an exhibition to either exhibitors or attendees. Must have appeared in a publication. Brochures are not included in this category. Judges will be considering creativity, clarity of message, graphic design, layout and copy.

Show Daily
See section E under Submission Criteria in Rules section
Any publication updating attendees about the event, and distributed on show site each day of the event.
Judges will be considering graphic design, layout, copy and whether or not the publications contribute to an overall exhibition experience.

Back to the Top

Show Photography (single piece)
Any single photograph taken in color or black and white at an exhibition. Judges will be considering creativity, quality of photo and ability of photo to deliver a message.

Show Promotion – Web site
See section C under Submission Criteria in Rules section
Any Web site used to market an exhibition. Judges will be considering sites for overall presentation, ease of navigation, value of information presented and user friendliness.

Signage/Decoration
The general look and/or feel of an entire event, exhibit hall or booth. A photograph, montage, portfolio or drawing of creative use of space at an exhibition. Judges will be considering creativity, design, layout of space, attendee attractiveness and overall presentation.

Sponsorship Development Program
A visual of a sponsorship development/management program and the effect that it had on an event. Measurements must be provided as well. Judges will be considering, overall development and outcome measurement.

Best of Show
IAEE may present a Best of Show Award, which will be selected from among the individual category winners. A panel of judges will pick the Best of Show and the winner will be displayed at Expo! Expo! IAEE's Annual Meeting & Exhibition.

Questions or Comments?

Julie Ballard
12700 Park Central Drive
Suite 308
Dallas, TX 75251

+1 (972) 687-9220 phone
+1 (972) 458-8119 fax