| IAEE - 2010-03-30
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Digital Sponsorship Opportunities in 2011 |
Last fall CEIR published their landmark survey on digital medial and marketing and the exhibition industry. The report made clear to me that our event was behind the demand for digital sponsorship opportunities from our customers. Steps we are taking to address this for our 2011 event include: Developing a menu of digital sponsorship and promotional opportunities that offers as much inventory and revenue potential as our traditional sponsorships focusing on on-site branding and print.Mappi... |
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POSTED BY: IAEE Admin - Time: 09:16:56
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| IAEE - 2010-03-02
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Pat Phillips' Best Practices for Social Media |
IAEE Board Member Pat Phillips shares her best practices for social media: 1. Social Media Plans have to be constructed to coordinate with show profile. Strategies and outcomes should be formulated before social media platforms are implemented. For example Flickr and Twitter are more appropriate for some marketplaces than Face Book or LinkedIn. Be sensitive to your targeted communities. 2. Professionalism is being compromised in many of the social media... |
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POSTED BY: IAEE Admin - Time: 10:08:48
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| IAEE - 2010-02-09
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How are Your Events Doing as the Economy Recovers? |
IAEE Board Member Tony Lee just returned from his events for the Craft and Hobby Association and reports that they had a good trade show and the quality of buyers was good. “We launched our first winter consumer show and had over 8,000 consumers over two days. This reflects the trend on four other major shows that I know about. Less space, attendance up, generally good buying. We were up on buyers 4% and down slightly, 5%, on the number of exhibiting companies. We had over 100 ne... |
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POSTED BY: IAEE Admin - Time: 13:50:33
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| IAEE - 2010-01-26
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Strong 2010 Start! |
| 2010 is off to a great start! With big shows like CES and NAMM kicking the year off with strong attendance growth and a return of exhibitors’ discretionary marketing promotional spending (did you see the banners at CES?), the power of exhibitions as a B-to-B, face-to-face marketing medium is still strong. I am very excited about a return to exposition growth this year. There was an appreciable “buzz” on the CES and NAMM show floors – exhibitors and atten... |
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POSTED BY: IAEE Admin - Time: 12:58:06
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