Wednesday, February 17
Denver Merchandise Mart
11:00am -1:00pm
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Selling Sponsorships in the Experience Economy
Betsy Wiersma, CSEP

Overview:
Sit back and RELAX for an entertaining presentation of ideas, insights and ah has for yourself and your team. Event producer and BIG IDEA developer Betsy Wiersma, CSEP, will take you on a journey to open your mind to understand the Experience Economy, then to Dream BIG, and set your course for creative sponsorship ideas.

Let Betsy lead you to think differently about creating sponsorship partnerships that work for you. In this session you will:

1. Understand the Experience Economy and the “context” that our events live in today
2. Learn the magic of sponsor partners and how to create these win-win relationships
3. See case studies of Betsy’s sponsorships and hear the behind the scenes details of the sales process and results

Betsy Wiersma, CSEP
Wiersma Experience Marketing
Betsy Wiersma is a Certified Special Event Professional known for BIG IDEA thinking and ROI: Return on Ideas. Her Wiersma Experience Marketing, based in Englewood, CO, provides consulting in BIG IDEA development and marketing.

In her book, Exceptional Events: Concept to Completion, Betsy provides event organizers and marketers with basic tips to complex case studies. As an international speaker, Betsy has shared her brand of BIG IDEA thinking in energetic and practical seminars in Italy, Korea, Singapore, New Zealand, The Netherlands, Germany, Canada, Scotland, Jamaica, Spain, and Australia, as well as the United States.

The International Special Events Society recognized Betsy with three worldwide ESPRIT Awards for event excellence, and Betsy was the first inductee in the Colorado Meetings & Events Magazine’s Hall of Fame. Betsy’s latest BIG IDEA is her annual educational retreat for amazing women called CampExperience™, soon to roll out nationally.

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The speaker today is provided through IAEE's Jim Lynn Memorial Chapter Education Fund, which is made possible by a generous donation from Champion Exposition Services.