Held Wednesday May 12, 2010 at the Boulder Millennium Hotel, this session proved a winner for more than 24 attendees on a snowy Wednesday morning! Kimberly Hardcastle-Geddes, Vice President and Chief Account Strategist of Marketing Design Group (MDG) warmed the group up fast. We got right down to the business of getting on track with our marketing messages and staying on target throughout the show cycle.

There was impressive participation and interaction from attendees, combined with hard-core useable information and takeaways, this session will definitely make the highlight reel for the Rocky Mountain
Chapter in 2010.

“I loved the content, just wish it could have gone longer! Felt like we were really getting at the meat of some good stuff and then had to leave, loved everything that was talked about and have some great ideas from the speaker and other participants.” – Erin Chamberlin, American Animal Hospital Association

This session allowed show managers, marketers and organizers to drill down into messaging and learn how to adjust strategies, tactics, positioning and messaging, how to create compelling, cost-effective campaigns, develop educational content, and forge strategic relationships to ensure events stay relevant as the economy stabilizes.

As the information flowed, the group wanted to extend the session, bubbling over with more ideas and more questions! What a fantastic environment! To follow this session, our members are invited to visit the MDG website http://www.marketingdesigngroup.com/site/site.html -- Sign up for the INNER CIRCLE newsletter… great information coming at you right when you need it. Subscribe to this insider view on marketing and pr for your event today!

About Kimberly Hardcastle-Geddes, CEM Vice President and Chief Account Strategist of Marketing Design Group (MDG) MDG is the leading agency in the country specializing in trade show marketing and public relations. Currently, MDG markets 12 of Tradeshow Week’s Top 200 shows and 3 of its Fastest 50, including category-leading events like The SEMA Show, World Market Center’s Las Vegas Market, Licensing International Expo and World of Concrete. As vice president and chief account strategist, Kimberly works with her clients to formulate strategic marketing plans and compelling tactical campaigns that increase attendance and exhibitor participation. Her success in doing so landed her a spot on Tradeshow Week’s “The Next Generation of Leaders” list and has helped her agency win numerous Art of the Show Awards. She is a frequent lecturer at national and regional IAEE events and a new member of the CEM faculty. In her free time, Kimberly enjoys spending time with her husband and 5-year-old son, Sam, watching the New York Yankees and running. She has completed two half-marathons this year and is currently in training for the New York City Marathon this fall.