For more information, please contact Lynn Irwin, SWIAEE@cebridge.net or (877) 271-0222 or one of Southwest’s Board of Directors

Time: 10:00am - 1:30pm, including lunch
Registration begins at 9:30 a.m.
Location:  Los Angeles Convention Center

Click Here to Register

Are your clients throwing the dreaded "R" word in your face? Come learn how to survive and prosper during these challenging economic times. The United States has experienced 20 recessions since 1902 and each time we've come out even stronger!

Now's the time to get tough, draw on your inner fortitude, and apply proven exhibit sales skills to win the day. Come hear how shows and events help marketers to protect their sales, increase their market share and develop new business.

You will learn how to:

• Demonstrate the marketing and sales value of shows
• Provide evidence that aggressive marketing during down turns is the most success course of action
• Prove why shows are the basis of any solid marketing campaign
• Help marketers target the best buyers in their market
• Allay exhibitors' fears about investing in their sales
• Reduce the migration of marketing dollars to new media and the internet
• Discover your prospect's current strategy and hot buttons
• Apply the "Exhibition Syllogism"™ to lead your prospect through the sale
• Overcome sales objections and close more sales

Presenter - Helen Berman, president of the Helen Berman Corporation. Since 1984 Helen has helped hundreds of companies and thousands of salespeople increase their sales and profits by, providing skills, strategies and tactics for events, publishing and event sales. For more information about Berman, please visit her web site at www.helenberman.com.

This event is funded by the Jim Lynn Chapter Educational Fund, made possible by a generous donation by Champion Exhibition Services.

$45 for the first person from an organization or company
$35 for the second person from the same organization or company
$25 for each additional person (third or more) from the same organization or company

Thank you to our sponsors:

LOS ANGELES
Convention Center