Senior Executives Roundtable Thought Leadership.
Market Intelligence.
Real World Experience.
...all in an industry changing at lightning speed.
This refined and dedicated executive learning forum will address issues faced by C-level professionals and promises to meet expectations. It is all about the financial bottom line and this is your chance to tap into the top minds in the exhibitions and events industry.
When you choose to attend, you will have the opportunity to interact with industry leaders, learn new dynamics and challenges facing the industry and expand your knowledge to stay competitive in a recovering economy. Boston Convention & Exhibition Center
Boston, Massachusetts 13 July 2010
8:30 am - 5:00 pm $249.00 Members
$599.00 Non-Members Detailed Descriptions of Sessions
Exhibiton and Event Industry Makeover
What will it take to create a new and better trade show business model? That is the question it seems everyone is asking today. Never before has the business model of the modern exhibition come under more scrutiny or more criticism. Amid all the noise, there is precious little evidence of any real solutions. Here, for example, are actual excerpts from current online discussions: • “Costs, regulations in F&B and building services need rehab.”
• “All industry segments share in the responsibility for what is happening.”
• “Organizers must stop shaking down suppliers.”
• “Show cost pricing is out of control and exhibitors struggle to get the ROI needed to continue to participate in shows.”
• “Any business that has, essentially, been doing the same thing in the same way for the past 20 years needs revitalization.”
• “Cost shifting is killing our golden goose.” This session featuring savvy and thoughtful industry professionals is designed to identify innovation, new thinking and real world solutions. Do not attend this session if it's theatrics, shouting and finger-pointing you are looking for. That will not happen here. We will be too busy talking about crafting new solutions together.
Moderator: Jason McGraw, CTS, CAE, Sr. Vice President of Expositions, InfoComm International
Panelists: John Rose, President, JC Rose & Associates
Beate Halligan, President, H+A International, Inc.
John Perry, Director, Trade Show & Convention Center Division Teamsters Local 82
John Chadwick, Businuess Development, Airways Transportation
Vinnie Polito, Managing Director, VP International
Mark Palm, Executive Vice President, Champion Exposition Services
Thom Connors, General Manager, Irving Convention Center at Las Colinas Trade Show Growth and the Role of Capital
This session will provide an overview of the trade show industry and where we are today. Discussion topics will include opportunities and challenges for the trade show industry, requirements for capital, sources of capital, and projections of where the trade show industry will be by 2015. Moderator: Jack Withiam, Executive VP and General Counsel, dmg world media
Panelists: Richard Mead, Managing Director, The Jordan Edmiston Group, Inc.; Tim Huban, Managing Director, Originations Media, Communications & Entertainment, GE Corporate Financial Services, Inc.; Kerry Gumas, CEO, Questex Media Group Roundtable Luncheon Discussion - Topics will focus on:
1. Exhibits/Sponsorship/Advertising: How to package them together for more value for the exhibitor and to retain them in these challenging economic times?
2. Impact of the economy on exhibitor behaviors - what changes have been made to accommodate them?
3. Surveys: what do our exhibitors and attendees really want to know? How do we ask the right questions?
4. How can webinars help in adding value to exhibitors and attendees?
5. Tactics for Success – What are the positive stories in these negative times? Moderator: Nancy Largay, VP Reed Exhibitions Broken! Can it Be Fixed? – The Service Contractor Pricing Model
Exhibitors complain about rising costs. What can show management do to contain costs? Is there a new model to replace what is being done now? How do we justify the costs? Should there be an open floor? This session will address the options that are open to everyone to reduce the cost to all exhibitors of doing our shows. Moderator: Chuck Schwartz, CEM Chairman, ConvExx
Panelists: Dennis Slater, President, AEM; Rob Mesirow, VP Operations and Show Director, CTIA; Jim Pittas, VP Tradeshows PMMI; Peter MacGillivray, VP Marketing, SEMA
Virtual Events – Friend or Foe?
Producers of face-to-face events once viewed virtual events as a threat to physical event attendance. Now they’re discovering that the technology can help physical shows. This session explores strategies and case studies on the synergistic use of virtual event environments by physical event producers. It explores how they use virtual events to increase attendance, create new revenue streams, expand audience reach, and extend the duration for live events. It examines some virtual event best practices and learnings — what works and what doesn’t. Lastly, it provides an open forum discussion of the different timing strategies for launching the virtual component of such “hybrid” physical-virtual events and suggests how finding the right hybrid event deployment strategy for you can drive new levels of success in achieving your event’s business goals.
Moderator: Melinda Kendall, VP Business Development, Immersa Marketing,
Panelists: Tom Gruba, Senior Director, Networks Product Marketing, Home and Networks Business, Motorola; Chris Brown Executive Vice President, Conventions & Business Operations, National Association of Broadcasters; Mark McCourt, President, Dalani Media |