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Times are tough, budgets are tight, and you need sales. In an ideal world,
customers would come to you. At Expo! Expo! 2008 the ideal is real. Save
time and money by networking with hundreds of qualified decision makers
face-to-face
under one roof. Whatever kind of solution
you sell, Expo! Expo! is the one place where you can introduce your products
and services, maintain exposure, educate the industry, establish
partnerships, connect with customers and
generate revenue.
Who attends Expo! Expo!?
Exhibition and event organizers from around the globe gather with
suppliers in the exhibitions and events industry to look for strategic industry partners
to maximize their budgets and increase their efficiencies. They are
searching for new and innovative technology, creative destinations, and
dynamic contractors to assist them in reaching their goals. Click here to see who the attendees were in
2007. Click
here to view all organizations that are currently represented within the
IAEE
membership.
Click
here for
a 30 second video to hear
from exhibitors why you should exhibit at Expo! Expo!
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WOW! What a show! It was an amazing event. We had the
opportunity to meet with more show manager prospects than we could
ever have imagined. It was what a trade show should be. Dave
Einzig, President, IndustryConnect (2007 Exhibitor)
There is no other industry event that we
see that many quality customers in that short of time.
Richard Lewis,
VP National Sales, Freeman (2007 Exhibitor)
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What are the attendee
demographics?
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See buyers that you want to see.
Over 55% of attendees in 2007 were Show/Event organizers!
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Association Show/Event Organizer |
31% |
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Consumer Show/Event Organizer |
4% |
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Independent Show/Event Organizer |
16% |
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Corporate Show/Event Organizer |
5% |
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Non-Exhibiting Supplier |
10% |
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Exhibiting Supplier |
26% |
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Other: Media,
Faculty, Student, Guest |
8% |
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Meet active buyers with purchasing authority and immediate needs
...by Position |
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Senior Executive |
21% |
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Vice President |
9% |
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Director |
21% |
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Manager |
28% |
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Coordinator |
5% |
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Support
Staff |
1% |
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...by Department |
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Operations/Show
Organizing |
10%/25% |
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Sales/Marketing |
23%/5% |
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Administration |
3% |
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Communications
(Radio/TV/Advertisting) |
.5% |
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Education |
2% |
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Executive |
8% |
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General
Management |
6% |
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Industry/Trade |
4% |
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Press |
1% |
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2007 Attendee Quick Facts |
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385 were first-time attendees. |
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304 were new IAEE members. |
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Over 2,300 attended Expo! Expo! 2007, up nearly
350 from 2006. |
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Over 150 of the attendees came from 24 foreign countries. |
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63% of attendees spent 3-6
hours on the show floor. Only 3% spent 1 hour or less. |
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Who should exhibit?
If you offer any of the following categories of products and services for
the exhibition and event industry, RESERVE YOUR SPACE TODAY! Join the growing list of
respected exhibitors. Click here to view
last year's Expo! Expo! 2007 Exhibitors.
A/V Equip./Rentals/Production
Advertising/Promotional Services
Airline
Association
Business Services: Shipping/
Financial/Accounting
Catering Services
Cleaning/Janitorial Services
Communication Equipment
Computer Rentals
Computer Software: Exhibition/Event
Floor Plan Management
Consultant
Convention Bureau
Customs Broker
Destination Management
Education/Training
Electrical Contractor
Electronic Information Centers
Exhibit Designer/Builder
Facility-Arena/ Auditorium/Stadium
Facility-Convention Center
Facility-Fairground |
Facility-Public Expo
Facility-World Trade Center
Floor Manager
Florist/Plant Rental
Freight-Air
Freight-Common Carrier
Freight-Van Line
Furniture Rental/Booth Furnishings
Graphics/Printing
Hostesses/Modeling Services/
Entertainment/Talent Service
Hotel-Exhibit Space < 30,000 square feet
Hotel-Exhibit Space > 30,000square feet
Housing/Travel Services
Insurance
International Exhibitor Services
Internet/Web Services/Webcasting/
System Design/Software
Lead Retrieval/Management Systems
Literature Displays/Kiosks
Marketing Services/Research/
Traffic Builders |
Message System
Personnel (Temporary)
Photography
Plumbing Contractor
Premiums/Promotions
Product Locators/Message Centers
Publications/Dailies
Registration Services/
Badging System
Registration Supplies
Security Services
Service Contractor-General
Service Contractor-I&D
Show Management
Signage
Special Events/Tour Operations
Surveys/Audience Response System
Telecommunications
Theme Park
Translation Services
Transportation/Shuttle Services |
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"....offering
more new and developing technology for the events industry per
square foot on the exhibit floor than any meeting around." Corbin Ball, CSP, CMP, Corbin Ball Associates
(Industry international speaker, consultant and writer)
This year's show was the best
ever
for me. It brought together
more Directors of Meetings as well as Expos which added greater selling
opportunities for my Association/Trade Show client base. John
McClure, Convention Sales Director, Anaheim/Orange
County
Visitor
&
Convention Bureau
(2007 Exhibitor)
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What are the benefits of
exhibiting at Expo! Expo!? |
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Have cost effective access to more than
90 percent of the Tradeshow Week 200 trade show organizers. |
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Contact new prospects and generate leads. |
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Promote your organization’s image and
maximize its market exposure. |
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Discuss the needs of your customers
face-to-face and demonstrate solutions. |
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Research the competition and develop ways
to distinguish your products and services. |
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Test or
launch new products and services at the
customer level. |
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Develop your database to strengthen your
overall sales and marketing programs. |
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Network and build relationships with
decision makers and influencers. |
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Introduce your company to
IAEE members. |
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Up-sell
existing clients. |
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What does exhibit space cost, and what does it include?
Cost:
$2,800 per 100 square feet (member rate)
Includes: |
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Pipe and Drape – 8' draped back wall and 3’
draped side rails |
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7” x 44” Identification Sign |
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3 “Expo! Expo! Only” exhibit hall badges
per 100 square feet, for your exhibit staff |
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3 Opening Reception tickets per 100 square
feet |
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3 Opening General Session
admissions |
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1 lead retrieval unit (at exhibitor’s
request) |
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1
pre-registered attendee mailing list
(at exhibitor’s request) |
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6 exclusive, non-competing, exhibit
hours – Wednesday, 10 December,
11:00 a.m. – 5:00 p.m. |
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Complimentary lunch and dessert served in the exhibit hall for exhibitors and
attendees |
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Unlimited VIP “Expo! Expo! Only” passes
good for free exhibit hall admission for your preferred customers not
planning to attend Expo! Expo! IAEE’s Annual Meeting & Exhibition as an
attendee |
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Use of the Expo! Expo! Exhibitor Logo for
marketing purposes |
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Online
virtual booth which
includes contact information and description,
product and services category selections for search purposes and company
URL. |
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Listing in
exhibitor section of the on-site program |
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Listing on the onsite foldout map |
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Access to the on-site Press Room where you
can place your media kits and press releases for distribution to the
attending press |
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Standard booth cleaning (pre-show) |
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Tips and Templates for pre-show exhibitor
promotion in the online Exhibitor Manual |
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How do I reserve exhibit space?
Click
here to download
the 2008 Application and Contract for Exhibition Space. Click
here to view the 2008 online Floor Plan. Complete the contract and fax it to Julie Anderson
at +1 (972) 458-8119 with a 50 percent deposit. There is limited space
available. Don’t be left out! Reserve your exhibit space today.
Questions? Contact Julie Anderson, CEM,
CAE, Director of
Exhibitions, at
janderson@iaee.com, or +1 (972) 687-9206.
What advertising and
sponsorship opportunities are available?
Increase your ROI with exciting sponsorship and advertising opportunities
that will enhance your visibility at Expo! Expo! Choose from a variety of
advertising and sponsorship options. If you are interested, contact Rick Jennings at rjennings@iaee.com
or +1 (972) 687-9211.
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This past year was
by far the best show for us. We had more qualified leads stop by
our booth than ever before. We did a pre-show mailing which really
helped - using the complimentary mailing labels .
Rob Davis, President, Convention
Strategy
Congratulations
to
the entire IAEE team on
producing a tremendously successful IAEE Expo! Expo! '07! All of the
feedback which my 'team' and I encountered was extremely positive. Charles
Allen, Chairman and CEO, The C.W. Allen Group (2007 Exhibitor)
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