2010 Mid-Year Meeting Education Sessions
Wednesday, 14 July
Event Public Relations
2:15 pm-3:15 pm
Because of economic pressures on the media industry, many business-to-business events are attracting fewer members of the press than they were in years past (because of fewer publications, fewer reporters, and reduced funds to send reporters to events). Rather than settle for diminished returns on your public relations effort, this session will demonstrate how to generate more press coverage at your next event. The session will also demonstrate how to make it more likely that the coverage your event receives will be positive, and support the position of your event. Suggestions will be made for how to get broad, national coverage of your vertical event. The session will also focus on methods to directly impacting public opinion, not just press opinions. It will also focus on analyzing your event messaging, implementing an event messaging plan and using new methods to communicate your event’s messages, including social networking.
Presenter:
Michael Goodman, President, Extra Mile Media
Your Digital Gameplan: Results from Digital + Exhibit Marketing Insights 2010
3:30 pm-4:30 pm
Benchmark your digital spend as a proportion of your overall exhibit marketing budget. Understand how online and social media tactics fit within the overall exhibit marketing portfolio. And make smarter decisions about how to incorporate digital into your next trade show as well as across your portfolio in 2011.
Attend this unique session to hear one of the industry's top experiential strategists share results from the 2nd annual Digital + Exhibit Marketing Insights report, created by the Center for Exhibition Industry Research in partnership with George P. Johnson Experience Marketing, co-produced with The Jordan Edmiston Group, Inc. and with support from the Event Marketing Institute. Special attention will be paid to translating findings into specific recommendations on how to move forward and drive better results from exhibits using digital.
Presenter:
Kurt Miller
Executive Director, Program Strategy
George P. Johnson Experience Marketing
Extreme Makeover: Audience Development Edition
4:45 pm-6:15 pm Many events are finding it challenging to grow attendance. In this session, attendees will look at how to increase attendance using innovative marketing strategies based on predictive modeling, data mining and “test and learn” strategies. A real-life case study will illustrate how to improve the effectiveness of audience development programs including email, direct mail, telemarketing, banner ads, website optimization, social media, search engine optimization, pay-per-click ads, and co-marketing programs. Presenter:
Robert M. Hodgson,President,Predictive Marketing |
