January 7, 2011 IAEE Admin
As Congress was working feverishly to adjourn for the holidays, Senators Schumer (D-NY) and Gilliland (D-NY) of New York attempted to raid the Travel Promotion Act’s funding to pay for their 9/11 Victims Relief Act, a measure that provides medical care for first responders to  9/11. While most agree that it is right to provide funding for 9/11 victims relief, it is not right to divert essential funds from already authorized and totally unrelated initiatives like TPA to do so....

January 4, 2011 IAEE Admin
New years should be all about fresh starts, optimism and the renewal of hope. At the start of 2011, all of us at IAEE send you our best wishes for the year ahead. We also reaffirm our commitment to serve you to the best of our abilities. All of the signs point to a broad, steady but measured global economic recovery. Compared to the last two years, this is a vast and welcome improvement. Even so, we will continue to face continuing challenges. Among the significant achievements we can point...

December 17, 2010 IAEE Admin
If you have spent any time around exhibitions and events it’s pretty easy to tell if an event feels right. From all accounts and measured any way the New Orleans experience was a very good one. The boost in enthusiasm and optimism among members over last year was palpable; the trade show floor was buzzing from start to finish; many education programs were standing room only or worse --- completely sold out. All signs of a good meeting. My thanks to those who presented, monitored,...

December 3, 2010 IAEE Admin
9:00 a.m. – 10:15 a.m. (0900 – 1015) Track: Marketing Exhibition and event organizers around the world are struggling with how to harness the many new tools available for marketing. In any organization, across departments and generations, there are differing viewpoints on new marketing media. Hear from a panel of young professionals as to how they successfully presented cutting edge ideas to senior management and executives at their respective organizations. Moderator: Nancy...

December 2, 2010 IAEE Admin
A Discussion From Industry Experts on the Next Generation of Greening Practices 9:00 a.m. – 10:15 a.m. (0900 – 1015) Track: Operations Industry experts talk about the “How To” in benchmarking and measuring your Green initiatives. As an industry we want the next generation of “How To’ avoid landfill, save water, use eco friendly products, and reduce and reuse, before we recycle. Panelists:Carol Ingersoll, Vice President – National Accounts, GES;...

December 1, 2010 IAEE Admin
9:00 a.m. – 10:15 a.m. (0900 – 1015) Track: Global Business Development This strategic session addresses best practices and valuable tips for international event marketing through a forum of expert panelists assembled to encourage an open exchange of ideas and solutions. Session participants will receive practical advice on promoting an event to selective, pre-determined target markets. Attendees will also learn how to increase international exhibitor and attendee participation....

November 30, 2010 IAEE Admin
9:00 a.m. – 10:15 a.m. (0900 – 1015) Track: Personal and Professional Development Running a thriving exhibition is not unlike running a successful kitchen operation. With proper organization, planning, flexibility in execution, and team work, the event professional will not need to get out of the kitchen...uh, off the show floor. Chef Susan Spicer named James Beard’s, Who’s Who of Food and Beverage in America, is, Chef of Bayona and a newly opened restaurant, MONDO,...

November 24, 2010 IAEE Admin
9:00 a.m. – 10:15 a.m. (0900 – 1015) Track: E-Merge Technology In this digital world, data is the new currency. It drives sales, customer relationships, operational efficiencies and analytics. The tasks of database management, data validation and data integration are all difficult (and perhaps even impossible) without best practices to define how information should be managed and exchanged. For an organization, finding a way to make data work harder is not just the domain of a...

November 23, 2010 IAEE Admin
Thursday, 9 December 9:00 a.m. – 10:15 a.m. (0900 – 1015) Track: Exhibitor and Event Marketer This session defines the frugal exhibitor of the future by understanding what event costs are and how to use measurement tools to justify these costs. Costs might include: shipping/material handling, drayage, POV's (privately owned vehicles), exhibiting costs, etc. Presenters: Skip Cox, President, Exhibit Surveys, Inc. and Glenda Brungardt, Tradeshow Event Manager, Hewlett-Packard...

November 22, 2010 IAEE Admin
Thursday, 9 December 2010 9:00 a.m. – 10:15 a.m. (0900 – 1015) Track: Exhibitor and Event Marketer To create a successful exhibition, the complete lifecycle of an event must be integrated into the exhibition’s overall marketing plan. Session participants will learn how to influence, negotiate and maximize participation in events by changing the behavior of decision makers. Attendees will use presented strategies to effectively communicate the benefits of their event...