Missing Link for Organizers: AIF Revealed

Look at What Your Exhibitors are Reading

DALLAS, 8 May 2008 - A vital, yet often missing, piece of information exhibition and event organizers can provide exhibitors with is the Audience Interest Factor (AIF) of their show. Aside from the usual specifications such as attendance figures and exhibit space rates, AIF helps nail down one of the biggest questions in an exhibitor's mind: How much interest will there be in my product at this show? The more an organizer can answer that question, the more exhibitors it will attract.

Lee Knight answers this question in his article, "AIF: The Need-to-Know Number," now featured in the May issue of E2: Exhibitions & Events. Originally published in EXHIBITOR Magazine, the International Association of Exhibitions and Events™ has reprinted the article in its bi-monthly e-zine because of the topic's high relevance and importance factor to all within the exhibitions and events industry.

IAEE President Steven Hacker, CAE reinforced the value of this new metric by saying, “The days of legacy exhibiting at shows are over. Exhibitors need to understand more about their participation in exhibitions and events, including what their ROI could be and how to better understand a show’s audience. They also want to know more specifics about audience demographics, which is why more organizers are voluntarily adopting independent third party attendance verification (audits).”

Read this and other relevant articles at www.iaee.com/e2.

About IAEE

Since 1928, the International Association of Exhibitions and Events™ (IAEE) continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, Inc., a wholly owned subsidiary that partners with industry suppliers and service providers to offer high quality, low cost exhibition products and services to the industry. For more information, visit www.iaee.com.

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