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IAEE Joins With Virtual Marketing Partners To Deliver Eco-Friendly Digital Registration Brochure for Expo! Expo!
DALLAS, 22 July 2008 - The International Association of
Exhibitions and Events (IAEE) is pleased to announce that it has
launched a collaborative effort with Virtual Marketing Partners
to promote an eco-friendly initiative for its 1,300 member companies.
Virtual Marketing Partners is the leading provider of digital
communication services for the trade association and events industry.
Its virtual attendee-marketing brochures, post-show wrap-ups,
save-the-date alerts, etc. provide an environmentally responsible
alternative to mass mailings while reducing production and mailing
costs, improving registration results, and providing clients with
invaluable metrics that track readership and determine
return-on-investment.
IAEE is committed to promoting high
governance standards for its members and in endorsing environmentally
responsible best practices that emphasize the use of e-mail for
distributing registration and event programs at a fraction of the costs
associated with traditional print and mail venues. Virtual Marketing
Partners’ digital communications are distributed globally within
hours (rather than days or weeks) and are loaded with rich media
features - such as audio-video clips, animations, hyperlinks, and
surveys - that engage the recipient, boost readership and stimulate
action. Their virtual publications provide seamless access to opt-in
registration facilities and informational resources on member Web-sites
- thereby encouraging follow-on Web site visits. Clients simply forward
PDFs or software files to the Virtual Marketing Partners
production facility and with a speedy turnaround receive the icon (GIF)
used for web site postings and email campaigns together with a
name/password for accessing online (24/7) tracking information and
performance metrics.
To learn more about the Virtual Marketing
Partners’ Web site and request a Web-meeting demonstration and
orientation session, visit
www.virtualmarketingpartners.com. Then plan on visiting the
Virtual Marketing Partners booth at the Expo! Expo! IAEE Annual
Meeting & Exhibition 2008 (9-11 December) to meet the principals and
discuss your digital communication needs.
About IAEE
Since 1928, the International Association of Exhibitions and Events (IAEE)
continues to provide quality and value to its members through
leadership, service, education and strong relationships. IAEE is the
largest association of the exhibitions and events industry in the world,
with a membership of show organizers, exhibitors and exhibition
suppliers. Organizers of more than 20,000 exhibitions and buyer-seller
events around the world are members of IAEE. Through the 2006
consolidation with the Center for Exhibition Industry Research (CEIR),
IAEE delivers valuable industry research reports. IAEE also supports
IAEE Services, Inc., a wholly owned subsidiary that partners with
industry suppliers and service providers to offer high quality, low cost
exhibition products and services to the industry. For more information,
visit www.iaee.com.
About Virtual Marketing Partners
Since 2005 Virtual Marketing Partners has been the leading
provider of eco-friendly digital communications services to trade
association and event managers as they make the important transition
from print to paperless venues. Their Virtual Brochure services enable
meeting organizers to use cost-effective promotional platforms - i.e.
email and Web site postings - thereby eliminating costly and time
consuming print/mail programs. Virtual Marketing Partners’
eco-friendly marketing collateral and informational solutions are packed
with interactive features - Animation, Audio-Video and Hyperlinks - that
grab attention and drive targeted actions. As a compelling bonus,
clients have 24/7 online access to a Virtual Trends data base that is
packed with tracking and performance analytics. For more information
visit
www.virtualmarketingpartners.com.
### Susan Brower
+1 (972) 687-9207
sbrower@iaee.com |
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