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IAEE Announces Launch of Social Media Task Force
Brogan to Chair Best Practices Initiative
DALLAS, 9 March 2010 – Today, Chris Meyer, CEM, CMP, (Las Vegas
Convention and Visitors Authority) chairman of the International
Association of Exhibitions and Events™ (IAEE) board of directors
announced that, “Because of the explosive growth of social media
networks and because IAEE works hard to remain its members’ principal
industry resource, we are announcing the launch of a new Social Media
Task Force.”
The task force will be headed by Chris Brogan, president of New
Marketing Labs, LLC of Canton, Mass. who is widely recognized as one of
the premier thought leaders in the social media space.
Among the objectives of the IAEE task force is to develop best practices
for the use of social media (by 1 July 2010) for both individual
business communications and for the marketing and promotion of
exhibitions and events.
“As is often the case with the introduction of new communications
technologies, many people, including IAEE members, are both intimidated
by the new media and also puzzled by questions involving how best to use
each of the different social media networks. We think IAEE can be
instrumental in making our members more confident about how to use the
different networks and then more competent to include the networks in
their own marketing and communications plans,” adds Meyer.
“This is a terrific opportunity for IAEE to engage all of its own
communications channels, including the social media we have been using,
to help our members manage some new and challenging issues. These are
the kinds of things associations can do so well,” says Susan Brower, CMM,
CCP, IAEE vice president, marketing and communications.
The task force has also been charged with creating a White Paper
tentatively entitled: “How to Properly Use Social Media Networks to
Enhance and Promote Your Event” due to be completed on or before 1
September 2010.
Based upon the work of the task force, IAEE’s education department will
be creating numerous learning opportunities using face-to-face as well
as digital delivery formats. “You can be certain,” says Jayne Rogers,
IAEE director of learning experiences, “that if someone in the industry
wants to learn something about the use of social media, IAEE will be the
place to find it.”
The task force has also been asked to provide learning content for IAEE
publications including those situated at The International Center for
Exhibitor and Event Marketing (www.iceem.net). “This is an outstanding
example of how IAEE and The Center are making it possible for
exhibitors, event marketers and organizers to work hand in hand as we
learn together how to best embrace this new and very dynamic
technology,” says Doreen Biela, CEM, (McDonalds Corporation) vice-chair
of The Center.
IAEE has invited a group of members who have early experience in the use
of social media to join the task force as members. Anyone who wishes to
volunteer for the effort is invited to contact Susan Brower at
sbrower@iaee.com.
About IAEE
Since 1928, the International Association of Exhibitions and Events™
(IAEE) continues to provide quality and value to its members through
leadership, service, education and strong relationships. IAEE is the
largest association of the exhibitions and events industry in the world,
with a membership of show organizers, exhibitors and exhibition
suppliers. Organizers of more than 20,000 exhibitions and buyer-seller
events around the world are members of IAEE. Through the 2006
consolidation with the Center for Exhibition Industry Research (CEIR),
IAEE delivers valuable industry research reports. IAEE also supports
IAEE Services, the IAEE Public Events Council, The International Center
for Exhibitor and Event Marketing, and the Exhibition and Event Industry
Audit Commission, which are IAEE councils that provide products,
programs and information to members. IAEE recognizes its strategic
partners: American Airlines, ASP, Inc., Bearcom, Mexico Tourism Board,
Orange County Convention Center and Orlando/Orange County Convention &
Visitors Bureau. Visit www.iaee.com
for more information.
About The Center
Created in 2008, The International Center for Exhibitor and Event
Marketing (The Center) is a virtual resource stemming from a
collaboration of industry organizations and leaders to provide a
powerful focal point for the exhibitor and event marketing professional
community by serving as a resource for all who are actively engaged in
exhibitor and event marketing. Its multi-dimensional approach promotes
education and professional development for exhibit managers and event
marketers through a resource-rich and interactive Web site at
www.iceem.net. The Center provides research, expert views, international
perspectives and face-to-face meetings and supports building strong
business relationships to achieve the highest level of exhibitor and
event marketing excellence. The Center is made possible through the
generous support of TS2 -- Total Solutions Marketing for the Exhibit and
Event Professional 13-15 July 2010 in Boston. For more information,
visit www.iceem.net.
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Contact:
Mary Tucker
Sr. PR/Communications Manager
+1 (972) 687-9226
mtucker@iaee.com |
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