Audience Insights Receives EEIAC Certification

DALLAS, 11 June 2010 – Today, the Exhibition and Event Industry Audit Commission (EEIAC) announces that Audience Insights based in Framingham, Mass has been approved for the industry-wide attendance certification program conducted by EEIAC.

EEIAC requires firms that apply for certification to provide documentation as to their competence to perform independent audits; agree in advance to conform to EEIAC published standards for the conduct of trade show or consumer event audits, and provide copies of actual completed audits. Recertification is required each calendar year. Once a provider has been certified, exhibitions and events are eligible to display the "EEIAC Certified" service mark.

Audience Insights has met each of these provisions and will adhere to the EEIAC Standards for Conducting Business-to-Business Exhibition and Event Audit.

"We are proud to have Audience Insights as a partner in this important program," said EEIAC Chairman Dan Cole, CEM. "Collectively, we are committed to continually raising the quality and credibility of the industry, and they exemplify the standard practices for all companies who conduct exhibitions and events."

For more information about EEIAC certification, visit www.exhibitionaudits.org.

About EEIAC
The Exhibition and Event Industry Audit Commission (EEIAC) is a not for profit Texas corporation organized in 2005 for the purpose of managing and overseeing the exhibition industry's independent audit processes. The EEIAC is managed by a Board of Commissioners, the majority of whom represent exhibiting organizations and which also includes representatives of advertising agencies and exhibition organizers. EEIAC has promulgated and published two separate Standards for the Performance of independent audits. Among its other responsibilities, EEIAC also establishes Rules and Regulations for the certification of audit providers who wish to use the EEIAC registered service mark. EEIAC's mission is to promote the use of independent audits in order to provide exhibiting companies with greater transparency about the quantity and quality of attendance at trade shows in North America. In order to use the EEIAC service mark an exhibition must participate in annual attendance audits that are conducted according to EEIAC standards. For more information, please go to www.exhibitionaudits.org.

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Contact:

Mary Tucker

Sr. PR/Communications Mgr.

+1 (972) 687-9226

mtucker@iaee.com