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IAEE Announces Its First Virtual Event at Mid-Year Meeting through Partnership with ON24 and SmartSource Rentals
DALLAS, 6 July 2010 – IAEE has partnered with ON24 and SmartSource Rentals to
produce and deliver a virtual event component at the IAEE Mid-Year
Meeting in
Boston, 12-15 July 2010. To ensure clear delivery for virtual attendees,
ON24 will provide the virtual platform for live and recorded video and
audio content highlighting portions of select programs at the Mid-Year,
and SmartSource will provide on-site audio-visual production, capturing
the live feed onto ON24’s virtual platform.
SmartSource Computer &
Audio Visual Rentals President and CEO Michael McClernon said, “We are
very pleased to be a supporting sponsor of IAEE’s first ever live
webcast at their Mid-Year Meeting in Boston. We are very proud that a
standard-setting organization like IAEE has reached out to us for help
on this very important event.”
IAEE President Steven
Hacker, CAE, said, “Supporting our mission of bringing buyers and
sellers together to conduct business, we believe that the virtual
element supports the face-to-face event adding a new option for
attendees to engage not only with the association but with other live
and virtual attendees as well. We are pleased to work with these
partners’ new and dynamic technologies to provide attendees with a new
option for professional learning.”
For those wishing to
attend but cannot travel due to budget constraints or international visa
issues, attending the IAEE virtual event is a clear option.
“At ON24 we recognize
the importance of event producers, so we are pleased that we can partner
with the IAEE to bring the many benefits of virtual events to its
members,” said ON24
CMO Denise Persson. “The rich ON24 virtual experience is a
perfect companion to the IAEE’s in-person meeting and provides a
cost-effective, efficient way to take marketing and communication
programs to the next level.
IAEE’s virtual
components will be offered at these times:
Exhibitions and Events Industry Makeover
8:30 – 10:00 a.m.
EDT
Click here to register!
What will
it take to create a new and better trade show business model?
That is the
question it seems everyone is asking today. Never before has the
business model of the modern exhibition come under more scrutiny or more
criticism. Amid all the noise, there is precious little evidence of any
real solutions. Here, for example, are actual excerpts from current
online discussions:
-
“Costs,
regulations in F&B and building services need rehab.”
-
“All
industry segments share in the responsibility for what is happening.”
-
“Organizers must stop “shaking down suppliers.”
-
“Show
cost pricing is out of control and exhibitors struggle to get the ROI
needed to continue to participate in shows.”
-
“Any
business that has, essentially, been doing the same thing in the same
way for the past 20 years needs revitalization.”
-
“Cost
shifting is killing our golden goose.”
This
session featuring savvy and thoughtful industry professionals is
designed to identify innovation, new thinking and real world solutions.
Do not attend this session if its theatrics, shouting and
finger-pointing you are looking for. That will not happen here. We will
be too busy talking about crafting new solutions together.
Moderator:
Jason McGraw, CTS, CAE
Sr. Vice President of
Expositions
InfoComm International
Panelists:
John Rose, President,
JC Rose & Associates
Beate Halligan,
President, H+A International, Inc.
John Perry, Director of
the Trade Show & Convention Center Division Teamsters Local
82 John Chadwick, Business
Development, Airways Transportation
Vinnie Polito, Managing
Director, VP International
Mark Palm, Executive
Vice President Champion Exposition
Services
Thom Connors, General
Manager of the Irving Convention Center at Las Colinas
Virtual Events – Friend
or Foe?
3:30 – 5:00 p.m.
EDT
Click here to register!
Producers of
face-to-face events once viewed virtual events as a threat to physical
event attendance. Now they’re discovering that the technology can help
physical shows. This session explores strategies and case studies on the
synergistic use of virtual event environments by physical event
producers. It explores how they use virtual events to increase
attendance, create new revenue streams, expand audience reach, and
extend the duration for live events. It examines some virtual event best
practices and learnings – what works and what doesn’t. Lastly, it
provides an open forum discussion of the different timing strategies for
launching the virtual component of such “hybrid” physical-virtual events
and suggests how finding the right hybrid event deployment strategy for
you can drive new levels of success in achieving your event’s business
goals.
Moderator:
Melinda Kendall, VP,
Immersa Marketing
Panelists:
Chris Brown Executive
Vice President, Conventions & Business Operations, National Association
of Broadcasters
Mark McCourt, President
Dalani Media
This Web cast is
exclusively offered to IAEE executive level members and members of the
press. Please enter registration ID found below. The use of your ID is
required to process this registration. If you are unable to locate your
ID, please contact IAEE at
registration@iaee.com.
This Web cast is
exclusively offered to IAEE executive level members and members of the
press. Registration ID is
required to process this registration.
After the live,
by-invitation-only event, individuals may access the online archives.
###
About IAEE
Since 1928, the International Association of
Exhibitions and Events™ (IAEE) continues to provide quality and value to
its members through leadership, service, education and strong
relationships. IAEE is the largest association of the exhibitions and
events industry in the world, with a membership of show organizers,
exhibitors and exhibition suppliers. Organizers of more than 20,000
exhibitions and buyer-seller events around the world are members of
IAEE. Through the 2006 consolidation with the Center for Exhibition
Industry Research (CEIR), IAEE delivers valuable industry research
reports. IAEE also supports IAEE Services, the IAEE Public Events
Council, The International Center for Exhibitor and Event Marketing, and
the Exhibition and Event Industry Audit Commission, which are IAEE
councils that provide products, programs and information to members.
IAEE recognizes its strategic partners: American Airlines, ASP, Inc.,
Bearcom, Mexico Tourism Board, Orange County Convention Center and
Orlando/Orange County Convention & Visitors Bureau and VoiceLogic. Visit
www.iaee.com
for more
information.
About ON24
The recognized global
virtual events market share leader, ON24 provides
webcasting and virtual environments for corporate communications and
demand generation.
The ON24 platform is
a complete Software-as-a-Service (SaaS) cloud offering; no deployment
resources are required.
ON24 offers fully integrated, enterprise-wide solutions for
applications ranging from training, user conferences and company
meetings to partner expos and trade shows. More than 750 organizations,
including IBM,
Cisco, CA Technologies, Merck, AstraZeneca, PricewaterhouseCoopers,
Fiserv, Credit Suisse, GE and Oracle, rely on ON24. The company is
headquartered in San Francisco, with offices throughout the world. For
more information, visit
www.ON24.com.
About SmartSource
Rentals
SmartSource Computer &
Audio Visual Rentals (Hauppauge, NY), one of the nation’s leading
providers of computer, audio visual (AV) and trade show technology
rentals and services Founded in 1984 and formerly known as Rent-a-PC,
Inc., SmartSource Computer & Audio Visual Rentals serves broad-based
corporate IT, association, professional AV and tradeshow technology
rental needs. The company is widely recognized for its outstanding
customer service, technical expertise, geographic reach, breadth of
product, and end-to-end solution. Its extensive line features brand name
products from Apple, Dell, HP/Compaq, IBM, NEC, Eiki, Meyer, Stumpfl,
and others. Among its products are computers, servers, copiers,
professional AV equipment, LCD and plasma monitors, kiosks, digital
signage and video walls. SmartSource employs over 250 including over 100
field technicians. For more information, visit:
www.smartsourcerentals.com.
Contact:
Mary Tucker
Sr. PR/Communications
Mgr.
+1
(972)
687-9226
mtucker@iaee.com |
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