Top Public Events 2011
Each year thousands of business-to-consumer events take place around the world, and in 2011, IAEE launched a program to identify and recognize the “TOP” public events. Two overall categories of events were identified; established events and new launches (those events in their first or second year). The criteria measured included event demographics, best practices, customer service initiatives, employee training and motivation, innovations in marketing and exhibitor and attendee support. Please join IAEE in recognizing these public events as IAEE 2011 TOP PUBLIC EVENTS!