2011 Top Public Event Winners

2011 Top Public Event

Top Public Events 2011

Each year thousands of business-to-consumer events take place around the world, and in 2011, IAEE launched a program to identify and recognize the “TOP” public events. Two overall categories of events were identified; established events and new launches (those events in their first or second year). The criteria measured included event demographics, best practices, customer service initiatives, employee training and motivation, innovations in marketing and exhibitor and attendee support. Please join IAEE in recognizing these public events as IAEE 2011 TOP PUBLIC EVENTS!

54TH LOUISVILLE BOAT, RV & SPORTSHOW

54TH Louisville Boatshow

26-30 January 2011, Louisville, Kentucky
National Marine Manufacturers Association, Producer

The 54th Louisville Boat, RV & Sportshow is recognized as an IAEE 2011 Top Public Event for longevity and stability as well as providing excellent customer service which directly translates to their exhibitor and attendee satisfaction. The Louisville Boat, RV & Sportshow is a family tradition in the Kentucky area offering family-oriented programs and activities for the young and older, novice and expert, and promotes family time in the outdoors.

MIAMI INTERNATIONAL BOAT SHOW & STRICTLY SAIL

Miami International Boat Show

17-21 February 2011, Miami, Florida
National Marine Manufacturers Association, Producer

The Miami International Boat Show & Strictly Sail is recognized as an IAEE 2011 Top Public Event for longevity and stability, excellent customer service and innovative methods to build exhibitor and attendee participation during a downturned economy. Knowing how much the credit-related industries have suffered during the economic recession, the judges appreciated that this Show focused on keeping their exhibitor and attendee base strong through creative marketing, increased social media use, renegotiating leases if needed and developing relationships with new vendors.

MINNEAPOLIS BOAT SHOW

Minneapolis Boat Show

20-23 January 2011, Minneapolis, Minnesota
National Marine Manufacturers Association, Producer

The Minneapolis Boat Show is recognized as an IAEE 2011 Top Public Event for exceptional customer service and innovative initiatives to overcome the downturn experienced at the 2010 boat show due to the economic recession. Producers of this Show showed great initiative in identifying why some exhibitors/attendees stopped coming to the Show and finding out what would bring them back and using  that information to enhance or develop events/activities and programming to address those top identified areas.

SOUTHERN CHRISTMAS SHOW

12 Days of Christmas

11-21 November 2010, Charlotte, North Carolina
Southern Shows Inc., Producer

The Southern Christmas Show is recognized as an IAEE 2011 Top Public Event for exceptional customer and community service as evidenced by the 81 percent return rate for attendees and an 84 percent retention rate for the exhibitor community. The judges were equally impressed by the charity function of the Southern Christmas Show.  The opening night of show is a charity event with all ticket sales benefiting the Charlotte Junior Women’s Club charities and the Empty Stocking Fund, which funds holiday gifts to underprivileged children through the Salvation Army.

SUPER PET EXPO

Super Pet Expo

11-13 February 2011, Edison, New Jersey
18-20 March 2011, Chantilly, Virginia
 Eric Udler, CEM, Producer

The Super Pet Expo is recognized as an IAEE 2011 Top Public Event earning high marks from the judges in the media relations, use of social media, customer service and exhibitor and attendee satisfaction categories. Of particular note was the Super Pet Expo’s innovative attendance promotion and modified attendee marketing campaign which has doubled attendance in the past four years.

2011 BOSTON FLOWER AND GARDEN SHOW

Boston Flower and Garden Show

16-20 March 2011, Boston, Massachusetts
Carolyn Weston, Paragon Group, Inc., Producer

The Boston Flower and Garden Show is recognized as an IAEE 2011Top Public Event—New Launch for its vision in launching this show after Boston experienced its first year (2009) without a major flower show in 137 years.  Paragon Group recognized an opportunity to bring back a “tradition” in the Boston area, using some of the same elements and participants (from a previous flower show that was cancelled due to economic reasons) but also reformatting and revitalizing the event adding new features, marketing finesse, and moving it to a new vibrant and upscale venue.

EARTH DAY DALLAS 2011

Earth Day Dallas

22-23 April 2011, Dallas, Texas
Earth Day Dallas, Inc., Producer

Earth Day Dallas 2011 is recognized as an IAEE 2011 Top Public Event – New Launch for sound planning, creative marketing and for recycling as a best practice initiative. Earth Day Dallas 2011 was empathetic to the exhibitor and attendee communities during this time of economic challenge and used several strategic approaches to attract exhibitors and attendees to the event.  The judges agree that Earth Day Dallas 2011 is a unique product, with excellent customer service and a stewardship component that positively distinguishes the event from others.