IAEE’s Women’s Leadership Forum has been designed to focus on topics that are unique to women in the exhibitions and events industry. It is tailored for all women regardless of age, individual situation or current position held within their company. The forum will provide knowledge and strategies for attendees to succeed in their current positions, as well as motivation and inspiration to take your career to the next level. The Forum will give you the tools and resources while balancing life along the way. The Forum is a half-day program beginning at 8:30 a.m. and ending with lunch at 12:00 p.m.

*In partnership with MPI’s Women in Leadership: Executive Leadership Skills Certificate Program (Please Note: Registration for MPI’s Women in Leadership Program is not included with the Women’s Leadership Forum registration. To attend both, the morning IAEE WLF and the afternoon MPI program, you will need to register for both events separately.)

Program Fees

IAEE Member Rate $299 USD | Non-member Rate $599 USD

Registration is now closed.

This regional half day forum qualifies for three (3) CEUs upon completion.

Schedule of Events

Tuesday, 16 July 2019
7:30 a.m. – 8:30 a.m. Continental Breakfast
7:30 a.m. – 8:30 a.m. Registration Check-In
8:30 a.m. – 8:45 a.m. IAEE Welcome
8:45 a.m. – 9:30 a.m. Developing Your Leadership Skills: Diversity & Inclusion, Communication and Making Your Mark
Patsy Doerr
9:30 a.m. – 9:45 a.m. Networking Break
9:45 a.m. – 11:00 a.m. Industry Leader Insights: Women in Action
Moderator: Michelle Mason, FASAE, CAE
Mary Pat Heftman
Marilyn Jansen
Kimberly Mosley, CAE, CPE
Jackie Osafo, MBA, CAE
11:00 a.m. – 11:45 a.m. Stronger Together: Women Supporting Women
Jodi Bondi Norgaard
11:45 a.m. – 12:00 p.m. Event Wrap Up
12:00 p.m. – 1:00 p.m. WLF Luncheon
Brought to you by: Meet Chicago Northwest


Keynote Speakers

Patsy Doerr

Patsy is an experienced speaker, columnist, thought leader and award-winning expert in the field of Social Impact – specifically, corporate social responsibility, diversity and inclusion and sustainability. A driven changemaker responsible for designing, building and leading Social Impact functions and initiatives for global Fortune 500 companies, Patsy is a respected leader and team motivator who effectively works across functions to achieve business goals.

Most recently, Patsy led the corporate social responsibility, diversity and inclusion and sustainability functions at Thomson Reuters globally. In this role, she developed teams and initiatives that helped drive Thomson Reuters’ social and environmental efforts forward. She is also responsible for launching the ESG Institute, a resource and support center tasked with building awareness and understanding around social impact.

Additionally, Patsy serves on several boards and finance committees that aid in the advancement of women in developing markets. Patsy was the recipient of the Most Powerful & Influential Woman Award by the Tri-State Diversity Council, Promoting Workforce Diversity & Gender Equality Award from City State Reports and the United Nations’ Decade of Women Quantum Impact Award.

Session Title: Developing Your Leadership Skills: Diversity & Inclusion, Communication and Making Your Mark

Today’s business world is more dynamic, diverse and globalized than ever before – and that’s a great thing. As a leader in your industry, setting your business up for long term success and sustainability means making Diversity & Inclusion a top priority. This program will empower female leaders with the tools they need to develop impactful D&I initiatives, to rally their teams around these issues, and communicate them to their stakeholders both internally and externally. We’ll also discuss practical leadership skills that will serve each of you in your careers, including how to inspire teams, how to grow your network and develop mentor-mentee relationships, and how to build one’s personal brand in the workplace.

Jodi Bondi Norgaard

Jodi Bondi Norgaard is an outstanding speaker that carries you through her entrepreneurial journey as a powerful advocate of truth and transparency. A change agent and thought leader, Jodi inspires innovation and motivation as she shares what she never anticipated while launching a socially responsible product; the long road and battle she would fight, learning that her persistence, determination, and passion would serve her well.

Jodi has been called, “A true hero in her own right.” She shares her passion for social impact and illustrates how strong values can change an industry, even the world. She encourages audiences to think with a creative and innovative approach and to persist through adversity.

Jodi is a sought-after keynote speaker, consultant, cultural & inclusion expert, and TEDx speaker. She is the founder of Dream Big Toy Company and the creator of the award-winning Go! Go! Sports Girls line of dolls, books, and apps for girls encouraging healthy and active play over fashion and body image.

She has been featured on national media including The Today Show, The Real Story with Gretchen Carlson, Fox & Friends, Forbes, the New York Times, the Huffington Post, just to name a few. In 2016, Jodi was invited by The White House to participate in conferences on breaking down gender stereotypes in media and toys.

Session Title: Stronger Together: Women Supporting Women

In this powerful and inspirational presentation, Jodi speaks on the value and benefit of women supporting women in business and in life. She brings awareness to the stereotypes imposed upon women and the steps needed to eliminate them from our culture, so women can lead and rise together.  She shares her entrepreneurial experience and the mentors who helped her succeed through adversity with guidance, kindness, and support. Jodi offers strategies for women to get behind each other and provides examples of what the power of being a woman really looks like.

Panel Discussion

Industry Leader Insights: Women in Action

Join this esteemed panel of association leaders as they discuss how they lead successfully both in and out of the office. Moderated by Michelle Mason, FASAE, CAE, President of Association Forum, the panel will also address how giving is leadership, balancing personal and professional goals, the importance of community involvement and making a difference in all aspects of their lives.

Panel Discussion Industry Speakers


Mary Pat Heftman
Vice Chairperson

Mary Pat is a respected business event strategist and is recognized for her visionary leadership, collaboration, innovation, and volunteerism in the association, event management, and hospitality industries. She has immense passion for face-to-face business events and has been a leader and advocate in the field for over three decades.

Mary Pat has held a long career with the National Restaurant Association Restaurant, Hotel-Motel Show, previously a product of the National Restaurant Association and currently under the operational ownership of Winsight LLC. Over the last two decades under her leadership, the Restaurant Show has grown exponentially and is currently the largest annual gathering of foodservice professionals in the Western Hemisphere. During her tenure she has also led the BAR Show, New England Food Show, association and industry meetings, and has been a key player in enterprise-wide strategic alliance development for both the National Restaurant Association and Winsight LLC. In her current role as President of the Restaurant Show Group at Winsight LLC, Mary Pat continues to lead the strategic development, execution and long-term growth of the Restaurant Show.

Mary Pat is passionate about giving back to the industry through volunteerism to advance the convention industry’s impact on the social and economic growth of communities. She has served as Chair of the Professional Convention Management Association (PCMA) Board of Directors, PCMA Education Foundation Trustee, and Chairperson of the Major American Trade Show Organizers (MATSO). She has also served in advisory positions for a number of tradeshow and business events organizations.

In addition to serving as a leader in the national business events industry, Mary Pat has been a key influence in Chicago. Her voice has been instrumental in working toward increased exhibitor rights and McCormick Place operational reform resulting in job creation and economic growth throughout the city.

Mary Pat resides in Glenview, Illinois with her husband, and has one son, Michael.  She holds a BBA degree in marketing and management from St. Mary’s College, Notre Dame, Indiana and is a graduate of Cardinal Newman High School, WPB, Florida.

Marilyn Jansen
Executive Director, Business Development
Association Management Center (AMC)

After a successful career in both corporate America and as an entrepreneur, Marilyn joined AMC in 2006 where she has brought her organizational and business development expertise in delivering products and services.  In her role, she works closely with volunteer boards that are searching for business solutions that are cost effective and will bring their organization to the next level. Marilyn is an excellent listener and comes up with strategies to move goals forward and has the ability to create just the right team to deliver effective results.  She also serves as the Executive Director of the Midwest Pain Society.

Marilyn is very involved at AMC Institute, ASAE and the Association Forum serving as a leader on many committees and taskforces. Marilyn has presented sessions at Association Forum’s Annual Meeting, ASAE Great Ideas, ASAE Annual Meeting, at the AMC Institute’s Annual Meeting and AMC’s Engage! program. Presentations and public speaking are a regular part of Marilyn’s role and she is very effective presenting solutions to volunteers and boards. In 2013 she received the John C. Thiel Award for distinguished service from the Association Forum.

Marilyn holds a BS in Communication and Business Administration.

Michelle Mason, FASAE, CAE
President & CEO
Association Forum

Michelle Mason, FASAE, CAE is the President and CEO of Association Forum. Association Forum is the “association of associations” in Chicago. She provides strategic leadership, fiscal responsibility, and successful delivery of member value. Prior to Association Forum, Michelle served as a managing director at the American Society for Quality (ASQ). In this role, she concentrated on business development, membership, component relations, innovation, advocacy, social responsibility, and process improvement efforts. Prior to, she was Vice President of Strategic and Future Focused Research at the American Society for Association Executives (ASAE).

Michelle is a Certified Association Executive (CAE), Six Sigma Champion, and a Certified Quality Improvement Associate (CQIA). She is an ASAE Fellow (FASAE) and an Aspen Institute Ideas Fellow. Michelle completed the SmithBucklin Leadership Institute. She has a BA, MBA and MS. Michelle was the project lead for the bestselling publication, Seven Measures of Success: What Remarkable Associations Do That Others Don’t.

Michelle has strong board experience including, ASAE Board of Directors, ABSI, Goodwill Industries of Southeastern Wisconsin, PAVE, Marcus Center for the Performing Arts, MIAD, King’s Academy Charter School, TEMPO, and Penfield Children’s Center. She is devoted to education and learning, Michelle has served as an adjunct instructor at Mount Mary University in Wisconsin and Strayer University in Washington, D.C.

Kimberly Mosley, CAE, CPE
American Specialty Toy Retailing Association (ASTRA)

Kimberly Mosley, CAE, CPE is the President of the American Specialty Toy Retailing Association (ASTRA), the world’s largest specialty toy association. Inspired to change the world through the power of play, ASTRA is a community of dedicated professionals committed to providing children with healthy, quality play materials that have a high play value and are designed with a focus on what the child can do, rather than what the toy can do.

Kim has been a leader in the association industry for more than 20 years with experience in technology. Prior to her role with ASTRA, she served as CIO for the American College of Healthcare Executives. She is a member of the American Society of Association Executives (ASAE) and Association Forum where she served in many leadership roles including serving on the board of directors. In 2002, she was awarded the Diversity Executive Leadership Scholarship and in 2003, she earned distinction as a Certified Association Executive.

She is also a Certified Play Expert – a certification that recognizes the important role of play on healthy brain development. She serves as adjunct faculty and on the advisory board for several colleges and training centers. She also lectures, blogs and writes articles on play, specialty toy retailing, association management, and technology.  Ms. Mosley holds a Bachelor of Science degree from Governors State University and an MBA from Keller Graduate School of Management in Chicago, IL.

Jackie Osafo, MBA, CAE
Membership and Development Director
Water Quality Association (WQA)

Jacqualine Price Osafo, MBA, CAE is the director of membership and development for the Water Quality Association (WQA).  She has extensive experience in membership, educational design, and sponsorship. She served in leadership capacities, such as; liaison to the board of directors, numerous committees, and more than ten special interest groups.  Jackie, previously served as chair of the Membership Committee and Forum Forward. She has also served on multiple ASAE’s committees.  She received the Association Professional Achievement Award and is a 2018-2020 Diversity Executive Leadership Program (DELP) scholar.

Some of her accomplishments with WQA include: changing the membership model and implemented an engagement program for top tiered members.  Prior to joining WQA, she increased membership by 97%, lead diversity and inclusion initiatives, and delivered education and philanthropic programs to more than 15 countries.  Jackie earned her MBA from the University of IL at Urbana-Champaign and her BA from DePaul University. Jackie is a Certified Association Executive (CAE).

Thank You to Our Schaumburg Partners!

Diamond Partner


Ruby Partner

Pearl Partner

Host Partners

Event Information

Renaissance Schaumburg Convention Center Hotel

1551 N. Thoreau Dr.
Schaumburg, IL 60173
Phone: (847) 303-4100 (Inquiries Only)

Host Hotel

Renaissance Schaumburg Convention Center Hotel
1551 N. Thoreau Dr.
Schaumburg, IL 60173

Room Rate: $159 USD + tax

To book your hotel now, visit https://book.passkey.com/go/IAEE2019

Cut off date for room block: Monday, 17 June 2019

Hotel’s room rates are subject to applicable state and local taxes (currently 15%).

Check-in Time: 3:00 pm
Check-out Time: 12:00 pm

Hotel Parking

Complimentary Self-Parking available onsite.

Valet: $19 .00 per car, per night – Includes in and out privileges.

Parking rates subject to change.

Getting There

For attendees flying in from out of town, you will fly into one of the following airports.

Chicago O’Hare International Airport (ORD)

This airport is 13 miles NW of the Renaissance Schaumburg Convention Center Hotel.

Estimated Taxi Fare: 65 USD (one way)

Alternate transportation: American Taxi – call 1-847-255-9614; Fee: 26 USD (one way)

Chicago Midway International Airport (MDW) 

This airport is 37.5 miles NW of the Renaissance Schaumburg Convention Center Hotel.

Estimated Taxi Fare: 75 USD (one way)

Alternate transportation: American Taxi – call 1-847-255-9614; Fee: 26 USD (one way)