Using Design Thinking principles, the Futurescaping task force will work in a collaborative environment with organizers, contractors and venues, using a strategic foresight methodology to discuss the changing landscape of the exhibitions and events, identifying trends that may impact the industry out to the year 2025. The outcome of the work of the task force will be a field guide that will help an organization calibrate for the future, the underpinnings of which identify what the industry does and can be used for discussions with organizational own team.
Robert McLean, Jr., CPA, CAE, CEM
Promotional Products Association International (PPAI)
ClearTone Consulting, LLC
Cathy Breden, CMP, CAE, CEM
Executive Vice President & COO
David DuBois, CMP, CAE, FASAE, CTA,
President & CEO,