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The hosted buyer model has become increasingly popular in the exhibitions and events industry. With IAEE’s goal of increasing attendance at Expo! Expo! IAEE’s Annual Meeting & Exhibition, a hosted buyer program was implemented in 2015 with the goal of driving/increasing organizer attendance, and equally important, create more value for exhibitors. The task force will evaluate the success of the program, now in its 4th year, and will make recommendations to the IAEE Board of Directors.
Executive Vice President, Exhibition Sales, GES
Scott Craighead, CEM
Rick Jennings, CEM