CEM BRAND GUIDELINES

OUR BRAND

The IAEE Certified in Exhibition Management™ brand is the official trademark of the CEM Program managed and owned by the International Association of Exhibitions and Events.

LOGO

The CEM logo represents the entire designation program and all authorized licensees worldwide and other approved entities, including any representation of the brand either onsite/on-location, in business cards in print pieces or in digital spaces (web sites, emails, social media, etc.)

Our wordmark uses a Roboto typeface true to the organization traditional branding guidelines.

COLOR

PRINT (CMYK)
EPS

ONSCREEN (RGB)
EPS | PNG | JPEG

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WHITE

PRINT (CMYK)
EPS

ONSCREEN (RGB)
EPS | PNG

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BLACK

PRINT (CMYK)
EPS

ONSCREEN (RGB)
EPS | PNG | JPEG

DOWNLOAD ALL

COLORS

PRIMARY

BLUE
HEX #003974

R 0 C 100
G 57 M 86
B 116 Y 28
K 14

GREEN
HEX #026D3B

R 2 C 90
G 109 M 32
B 59 Y 97
K 23

LIME
HEX #C0D731

R 192 C 29
G 125 M 0
B 49 Y 98
K 0

GRADIENT
Lime to Green.

UNACCEPTABLE USAGE

Do not rearrange the logo elements

Do not distort the logo elements

Do not attempt to recreate the logo with any other typeface

Do not change the colors of the logo

Do not alter the proportions of the logo

Do not add anything to the logo lockup

LOGO SIZING

Minimum Size

The logo should always stand out. Whatever the reproduction technique, be sure the logo is never smaller than what can be clearly executed. Applications such as the Web, signage or merchandise may require larger sizes.

Safe Spacing

Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the measurement “X”, as shown. This measurement is equal to the “M” in CEM.

Web Usage

All guidelines in the brand guide apply to both Print and Web, unless otherwise specified. For example, the CEM logo must appear prominently, retain its safe area and be used appropriately within all Web environments, just as on all printed publications.
– The CEM logo must not be used as a repeating pattern.
– The CEM logo must not be used as a 3-dimensional image or altered in any way (shadowed, morphed, animated).

CEM Logo Proportions

width of CEM “M” = x

FONTS

PRIMARY FONTS

Our fonts can be downloaded for free at Google Fonts. Click here for instructions on downloading and installing.

HEADLINE/SUBHEADER
Roboto Slab Bold

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BODY COPY BOLD
Roboto Bold

DOWNLOAD FONT

BODY COPY
Roboto Regular

DOWNLOAD FONT

ALTERNATIVE FONTS

These fonts can be used if Roboto isn’t available for usage. Tahoma is a font pre-installed in most operating systems on PC or Mac, so should be available to all users.

HEADLINE/SUBHEADER
Tahoma Bold

BODY COPY BOLD
Tahoma Bold

BODY COPY
Tahoma

Logo – Onsite/Print Usage

IN WRITTEN WORD

“IAEE CEM Learning Program”

“International Association of Exhibitions & Events (IAEE)™ CEM Learning Program”

ON-LOCATION/PRINT

Always use CEM logo in its entirety with approved sponsor included.

Always use IAEE and CEM logos together.

Always use “IAEE CEM Learning Program” together.

The IAEE  CEM logo may be used by licensed and authorized entities on business cards. Organization must obtain written consent by IAEE to use the logo on business cards. Download the main logo and remove the sponsor logo. Submit your artwork for approval BEFORE printing.

Approval Process for Usage

All uses of the IAEE CEM Learning Program in any form must be submitted for approval to the IAEE Marketing Department.

Send an email to marketing@iaee.com and explain the proposed use of the IAEE CEM Learning Program logos and written word. Also provide proofs in PDF, JPG or PNG format for approval within 72 hours of production.

If your printed piece requires a lead time for print, we advise you to submit your proof with the appropriate lead time to ensure your design is approved.

For additional questions, please contact IAEE Vice President of Marketing & Communications, Nicole Bowman, MBA at nbowman@iaee.com.

* Required Fields

First Name*

Last Name*

Your Email*

Company

Title

Phone Number* (for international, provide country code)

Project Name*

Brief Description of how logo will be used.

File Upload
(Please submit as JPG or PDF proofs.)




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