Signature Boston
The IAEE Certified in Exhibition Management® brand is the official trademark of the CEM Program managed and owned by the International Association of Exhibitions and Events®.
The CEM logo represents the entire designation program and all authorized licensees worldwide and other approved entities, including any representation of the brand either onsite/on-location, in business cards in print pieces or in digital spaces (web sites, emails, social media, etc.)
Our wordmark uses a Roboto typeface true to the organization traditional branding guidelines.
BLUE
HEX #003974
| R | 0 | C | 100 |
| G | 57 | M | 86 |
| B | 116 | Y | 28 |
| K | 14 |
GREEN
HEX #026D3B
| R | 2 | C | 90 |
| G | 109 | M | 32 |
| B | 59 | Y | 97 |
| K | 23 |
LIME
HEX #C0D731
| R | 192 | C | 29 |
| G | 125 | M | 0 |
| B | 49 | Y | 98 |
| K | 0 |
GRADIENT
Lime to Green.
Do not rearrange the logo elements
Do not distort the logo elements
Do not attempt to recreate the logo with any other typeface
Do not change the colors of the logo
Do not alter the proportions of the logo
Do not add anything to the logo lockup
The logo should always stand out. Whatever the reproduction technique, be sure the logo is never smaller than what can be clearly executed. Applications such as the Web, signage or merchandise may require larger sizes.
Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the measurement “X”, as shown. This measurement is equal to the “M” in CEM.
All guidelines in the brand guide apply to both Print and Web, unless otherwise specified. For example, the CEM logo must appear prominently, retain its safe area and be used appropriately within all Web environments, just as on all printed publications.
– The CEM logo must not be used as a repeating pattern.
– The CEM logo must not be used as a 3-dimensional image or altered in any way (shadowed, morphed, animated).
width of CEM “M” = x
Our fonts can be downloaded for free at Google Fonts. Click here for instructions on downloading and installing.
HEADLINE/SUBHEADER
Roboto Slab Bold
BODY COPY BOLD
Roboto Bold
BODY COPY
Roboto Regular
These fonts can be used if Roboto isn’t available for usage. Tahoma is a font pre-installed in most operating systems on PC or Mac, so should be available to all users.
HEADLINE/SUBHEADER
Tahoma Bold
BODY COPY BOLD
Tahoma Bold
BODY COPY
Tahoma
“IAEE CEM Learning Program”
“International Association of Exhibitions & Events (IAEE)® CEM Learning Program”
Always use CEM logo in its entirety with approved sponsor included.
Always use IAEE and CEM logos together.
Always use “IAEE CEM Learning Program” together.
The IAEE CEM logo may be used by licensed and authorized entities on business cards. Organization must obtain written consent by IAEE to use the logo on business cards. Download the main logo and remove the sponsor logo. Submit your artwork for approval BEFORE printing.
All uses of the IAEE CEM Learning Program in any form must be submitted for approval to the IAEE Marketing Department.
Send an email to marketing@iaee.com and explain the proposed use of the IAEE CEM Learning Program logos and written word. Also provide proofs in PDF, JPG or PNG format for approval within 72 hours of production.
If your printed piece requires a lead time for print, we advise you to submit your proof with the appropriate lead time to ensure your design is approved.
For additional questions, please contact IAEE Vice President of Marketing & Communications, Nicole Bowman, MBA at nbowman@iaee.com.
