The logo should always stand out. Whatever the reproduction technique, be sure the logo is never smaller than what can be clearly executed. Applications such as the Web, signage or merchandise may require larger sizes.
Clear space is the area surrounding the logo that must be kept free of other graphic elements. The minimum required clear space is defined by the measurement “X”, as shown. This measurement is equal to the “M” in CEM.
All guidelines in the brand guide apply to both Print and Web, unless otherwise specified. For example, the CEM logo must appear prominently, retain its safe area and be used appropriately within all Web environments, just as on all printed publications.
– The CEM logo must not be used as a repeating pattern.
– The CEM logo must not be used as a 3-dimensional image or altered in any way (shadowed, morphed, animated).