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Manager, Taiwan External Trade Development Council (TAITRA)
Erica Chen (Yi Ching Chen), CEM, CMP, CIS, has worked for TAITRA since 1985 and has over 30 years of experience in the trade show and exhibition industry. She is a manager at the MICE training and certification project and enjoys sharing her knowledge and working experience with the younger generation. She obtained her Certified in Exhibition Management (CEM) designation in 2015.
Founded in 1970, TAITRA is Taiwan’s foremost nonprofit trade promoting organization and has a team of 1,300 specialists and 66 branches worldwide. In 2012, TAITRA worked with The International Association of Exhibitions and Events (IAEE) and the Event Industry Council (EIC) to institute the Certified in Exhibition Management and Certified Meetings Professional to raise the level of professionalism and knowledge of Taiwan’s MICE personnel, in addition to keeping Taiwan current with international MICE trends.