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Richard Erschik began his five-decade career in trade shows as a successful exhibitor in the U.S. manufacturing industry for 12 years. Based on the discovery of companies’ pervasive problem of poor lead follow-up after trade shows, Richard created a solution and became the founder and CEO of his own international trade show marketing services organization, that for more than two decades served international exhibiting companies with sales lead generation and response management services that maximized their trade show exhibiting ROI.
In 2005, American Airlines named his company “One of the most innovative companies in the country” and a “Best practice in trade show marketing.” In 2009 Richard sold his company and began to nurture his passion to teach exhibitors how to exhibit successfully in trade shows. National and international trade show organizers have hired Richard to teach their exhibitors how to be successful in their trade shows. He has authored numerous featured articles in prominent marketing and sales publications, and he has conducted more than 350 in-person seminars, online webinars and in-company workshops. He is listed in Trade Show Executive Magazine’s Who’s Who in Specialty Service Contractors and has been a featured speaker, presenter and round-table moderator at the EXHIBITOR Show in Las Vegas for 18 years.