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Círculo de ganadores del concurso Art of the Show: Promoción del centro de convenciones

¡Felicitaciones al ganador del concurso Art of the Show 2017 para la Promoción del Centro de Convenciones - Centro de Convenciones del Condado de Orange! Lea cómo renovaron su sitio web para promover su convención.

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El Concurso IAEE Arte del EspectáculoLa categoría Promoción del Centro de Convenciones evalúa la promoción de un centro de convenciones utilizando cualquier canal de marketing. Los jueces toman en consideración todos los componentes de marketing utilizados y la eficacia con la que se correlacionan como campaña de promoción en nombre del centro de convenciones.

Los criterios de evaluación incluyen: presentación general, atractivo visual y creatividad de la campaña; si la información presentada comunica efectivamente las ofertas del centro de convenciones; cómo cada componente de marketing contribuye a la campaña general y con qué habilidad se aplicó en su contexto individual; qué tan fácil de usar es el componente para una parte interesada; y qué tan bien la campaña cumplió con los objetivos previstos.

In today’s IAEE Art of the Show Competition Winners Circle, we highlight the winner of last year’s Promoción del Centro de Convenciones category, the Centro de Convenciones del Condado de Orange – Orlando. (Nota especial: los tamaños mostrados no se aplican a esta categoría).

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The award-winning Orange County Convention Center (OCCC), located in the heart of Orlando’s Convention Center District and only 15 minutes from the Orlando International Airport, provides a multitude of event options in two beautifully appointed buildings with 2.1 million square feet of exhibit space. The West Concourse showcases tropical atriums, skylights and inviting courtyards. With distinctive architecture and tropical ambiance, the North/South Concourses are designed for flexibility and functionality, featuring a dramatic 1,500-foot oversight pedestrian bridge with moving sidewalks leading to the West Concourse.

The convention center is surrounded by 116,000 guestrooms, including more than 5,000 directly connected to the facility by pedestrian bridge. A broad offering of show management and exhibitor services, ranging from catering to telecommunications, are considered the finest in the convention industry.

The OCCC recognizes that event planners, exhibitors and attendees rely on its website to get the latest information about the center and surrounding district. In 2017, it updated its website with its target audience in the convention industry – ranging from attendees and exhibitors to show management and meeting planners – in mind.

The goal of this promotion was to build and launch an all-new website with the latest web standards and interactivity to offer a better experience for anyone who needs information about the facility. Located in the heart of Orlando’s tourism district, the Orange County Convention Center is a hub for constant activity, hosting a combination of trade shows, meetings and public-ticketed events.

To promote the new website, the OCCC developed an email campaign that teased the features of the website and what new look people could expect. This email campaign was sent out to previous, current and future clients. The new website launched in May 2017. Upgrades to the site resulted in a more responsive design so that it can be utilized on multiple platforms and devices. The site included an all-new interactive floor plan to help with navigation and provide virtual tours of the facility. Once the site was live, the promotion of the website continued with an ad campaign within industry publications.

“We now have the ability to communicate to our clients and visitors in real time on what is going on at the Orange County Convention Center,” said Yulita Osuba, Deputy Director for the OCCC. “The website continues to grow and promote facility features as well as what we offer our clients, exhibitors and attendees.”

El Concurso de Arte del Espectáculo de la IAEE 2018 ya está en marcha: ¡tienes hasta el 14 de septiembre de 2018 para enviar tus inscripciones! Vea todos los ganadores del concurso de 2017.

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