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Ganadores del concurso Art of the Show 2019: folleto/prospecto de ventas de la exposición

Felicitaciones a los ganadores del concurso Art of the Show 2019 en la categoría Folleto/Prospecto de ventas de exhibición: CSG Creative, NTP Events y Fixation Marketing. Lea más sobre sus piezas de venta de exhibición galardonadas aquí.

Aunque el panorama de los eventos ha cambiado significativamente desde que se crearon estas piezas, algunas cosas resultan atemporales. Específicamente, el papel que desempeñan la creatividad, la innovación y un enfoque estratégico del marketing para generar resultados. IAEE Concurso Arte del Espectáculo reconoce actividades de marketing destacadas directamente relacionadas con la organización y ejecución exitosa de una exposición y/o evento. Como tal, es la única competencia de marketing diseñada específicamente para nuestra industria. Cada año, los organizadores del evento presentan el trabajo que realizaron para promover su experiencia en el espectáculo en 14 categorías y un panel independiente de expertos en marketing y diseño gráfico selecciona a los ganadores.

En el círculo de ganadores del concurso IAEE Art of the Show de hoy, destacamos a los ganadores del año pasado. Exhibit Sales Brochure/Prospectus category, which evaluates a single sales piece targeting potential exhibitors for a show. It is important to note this category does not include any print advertising, which has its own category. Judging criteria includes: overall presentation, visual appeal and creativity; clarity of information and content usefulness; and how well the piece met its intended goals.

Menos de 75.000 pies cuadrados
CSG Creative for American Chemical Society
American Chemical Society Fall 2019 National Meeting & Expo

CSG Creative for American Chemical Society

The American Chemical Society (ACS) Fall Meeting is where chemistry professionals meet to share ideas and advance scientific and technical knowledge. By attracting more than 12,000 chemical professionals, the meeting provides excellent opportunities for sharing a passion for chemistry, connecting with the world’s largest scientific society, and advancing careers in this ever-changing global economy.

Exhibiting companies run the gamut from instrumentation to publishers to lab equipment and services, and much more. Any company who provides a product or device to the chemical community is a fit for the ACS show. In addition, there is a robust career fair that is a key component to the show floor. The career fair attracts thousands of job seekers and students, and matches them with top employers in the chemical workplace.

The goal of the exhibitor prospectus was to share the benefits of exhibiting at the ACS Fall Meeting. A key feature were the testimonials from previous exhibitors that offered specific reasons about why someone should exhibit. It contributed to overall goal of cohesive show branding by offering a comprehensive menu of all ACS meetings including regional meetings, which met the goal of supporting regional meetings in addition to the Fall Meeting. It also enhanced sponsorship offerings and benefits, which helped exceed the sponsorship goal budget by 17%.

Entre 75.001 y 200.000 pies cuadrados
CSG Creative in partnership with NTP Events
DEMA Show

CSG Creative in partnership with NTP Events

The annual DEMA Show is the largest trade-only event in the world for companies doing business in the scuba diving, ocean water sports and adventure/dive travel industries. DEMA Show attracts hundreds of exhibitors and thousands of dive and travel industry professionals from around the world. In addition to providing an arena in which to conduct business and network, DEMA Show offers participants the most extensive education curriculum in the industry, including DEMA-sponsored seminars and exhibitor-sponsored seminars from participating manufacturers, travel destinations and dive certification organizations.

The exhibitor prospectus summarized the benefits of exhibiting at DEMA Show 2018, encouraging past and new prospects to exhibit at the show. By highlighting attendee profiles for exhibitors, it aimed to drive exhibitor registration. Other goals included generating interest and positioning the show as a “must exhibit” event to prospective exhibitors, in addition to providing an early sponsorship push.

The prospectus’ call to action – along with its event, attendee and product category information – drove interested exhibitors to the DEMA Show website where they could learn more about the benefits of exhibiting, see if their competitors had already secured space, and utilize DEMA Show’s exhibitor resources/sponsorships offerings to maximize their exhibit presence. Results included 189,131 total exhibit page views (36 percent of the show’s total website views and significant increase over the previous year’s 140,000 views); 152,000 unique page views (compared to 128,000 the previous year); and 117,000 page views in an 11-week period (compared to 87,534 the previous year).

Más de 200.001 pies cuadrados
Fixation Marketing for PMMI, The Association for Packaging and Processing Technologies
PACK EXPO International and Healthcare Packaging EXPO 2020

Fixation Marketing for PMMI, The Association for Packaging and Processing Technologies

PACK EXPO International and co-located Healthcare Packaging EXPO 2020 together make up the largest, most comprehensive packaging event in the world, taking place every other year on even-numbered years. The show provides a marketplace of 2,500 exhibitors showcasing the latest packaging equipment and technology and attracts 45,000 attendees from a wide variety of consumer packaged goods (CPGs), pharmaceutical and medical device companies. With 100+ educational offerings, networking receptions and awards ceremonies, it’s not just a trade show, but the largest industry hub for knowledge, innovation and peer-to-peer connection. It’s where innovation takes center stage.

PMMI, The Association for Packaging and Processing Technologies teamed with Fixation Marketing to promote its upcoming show featuring a massive 1,200,000 net square foot show floor and booth space for 2,500 exhibitors. The team created the sales kit and prospectuses as key pieces of collateral to aiding in increasing exhibitor retention, reserving a larger booth space, attracting new exhibiting companies, and growing excitement for the show.

By September 2019, sales for the co-located 2020 shows reflected that the sales kit was successful in achieving all objectives. PACK EXPO International already had 1,087 contracted exhibitors signed on (1,013,895 net square feet sold) and Healthcare Packaging EXPO had 83 contracted exhibitors signed on (60,000 net square feet sold). PMMI had already reached 90% of the exhibit space goal and 50% of the exhibiting company goal, with more than a year of sales time to go. These marketing successes have made it clear these events are “Where Your Business Takes Center Stage,” and the sales kit developed and designed by Fixation Marketing effectively illustrated the need to exhibit.

El Concurso de Arte del Espectáculo de la IAEE 2020 ya está abierto! ¡Aproveche las tarifas de inscripción con descuento enviando sus inscripciones antes de la fecha límite de reserva anticipada el 31 de agosto! También puedes consultar todos los ganadores del concurso de 2019. aquí.

 

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