El principal recurso para exhibición. y profesionales de la industria de eventos

La CEM se centra en María Sidiropoulou, CEM

¡Nos encanta ver a nuestros revolucionarios de CEM actuar! ¡Felicitaciones a Maria Sidiropoulou, CEM de Informa Markets por recibir su CEM! Lea cómo pudo desarrollar recomendaciones efectivas para respaldar los esfuerzos de su equipo en marketing, ventas y operaciones a través de lo aprendido en el programa CEM.

We love to see our CEM gamechangers take action! Congratulations to Maria Sidiropoulou, CEM of Informa Markets on receiving her CEM! Read how she was able to develop effective recommendations to support her team’s efforts in marketing, sales and operations through her learnings from the CEM Program.

Hometown: London

University of Education: Anglian Ruskin University, Cambridge, UK

¿Cómo ha ayudado la designación CEM en su carrera?

It’s been fantastic to get a more holistic overview of events and be able to think wearing different hats (marketing, ops, etc.)

¿Por qué es importante mantener la designación CEM?

The events industry is constantly evolving – as we especially saw in 2020 – so we all need to keep up to date with regulations, statistics, techniques and technology

¿Qué te hizo querer obtener tu designación CEM?

CEM is not really popular in the UK but i have been hearing a lot about it through US colleagues. I loved the idea of getting a qualification as I am planning on staying in events – it’s not a job, it’s a lifestyle!

¿Qué consejo le darías a un aspirante que quiera postularse al programa CEM?

JUST DO IT! I find often that people, very rightly, focus on their day-to-day jobs whether it’s marketing, sales, operations etc. I truly believe that the more people have a more holistic understanding of events, the more collaborative and innovative teams will become.

¿Cómo comenzaste tu carrera en esta industria?

I never planned to work in events, I used to visit trade shows with my dad but it never occurred to me how they are actually put together. I came across a Sales & Marketing role while i was job hunting and i applied for it. It was love at first sight!

¿Cómo ha marcado la diferencia con su exposición o al trabajar con un cliente al aplicar el conocimiento que adquirió al obtener su designación CEM?

I think by understanding different aspects of events management, I have been able to create better opportunities for our audience but also come up with effective recommendations to support my wider team’s efforts in marketing, sales, operations and content.

¿Qué fue lo que hiciste o implementaste inmediatamente después de obtener tu CEM?

I started the CEM course at Informa last February – my first course was the Floor Plan Design which came at a very good time. With COVID-19 and events’ postponements/cancellations, we have had to redesign our floor plans multiple times in the past 12 months.

Dato curioso sobre ti: ¿Qué es lo que la mayoría de la gente no sabe sobre ti?

I am originally from Greece and moved to England in 2006! 15 years later, I find myself having a very strong accent when I speak English AND also when I speak Greek! Whether I am speaking in English or in Greek – people always ask me where i grew up! 🙂

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