IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 1: Sales Strategy & Research

Webinar Description: 

This is the first session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry. 

Learning Objectives: 

• Identify the core elements of a successful exhibit and sponsorship sales strategy. 

• Apply research methods to build prospect lists and align offerings with market needs. 

• Develop the prospectus to support the organization’s revenue goals. 

Credit: This webinar is eligible for 1 clock hour towards the CEM recertification. 

Registration: To register for the individual courses only, IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 1: Sales Strategy & Research, click here to register only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69). 

Or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149). 

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey. 

Presenter: CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP 

Sponsors: New Orleans Morial Convention Center and New Orleans & Company