IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 2: Sales Tactics That Work

Webinar Description: 

This is the second session in a dynamic three-part webinar series led by the esteemed CEO of SB Events, Jennifer Kerhin, MBA, CEM, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session, participants will learn a variety of proven sales tactics.  

Learning Objectives: 

• Write effective sales and phone scripts and utilize them for effective outreach tactics 

• Uncover potential exhibitor/sponsor needs by asking the right questions. 

• Confidently handle objections and negotiations to secure commitments. 

Credit: This webinar is eligible for 1 clock hour towards the CEM recertification. 

Registration: To register for the individual courses only, IAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 2: Sales Tactics That Work, click here to register only for this specific webinar listing. This course is offered as an individual webinar (Members $49 | Non-Members $69). 

Or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149). 

Can’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.