Neuroscience of Exhibitions and Events – On Location at Expo! Expo!

Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that drive deeper meaning, inspire innovation, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think, and how they think so you can drive the results you want from your show.

After completing this course, the participant should be able to:

• Examine why our brains are wired to socially connect
• Discover ways to leverage social connectivity in your exhibitions and events
• Identify five key factors that drive motivations, behaviors, and decision-making
• Analyze meeting room design and exhibition floor layouts to deploy best practices
• Create brain friendly environments that drive results
• Deconstruct event industry best practices and CEM standards through a neuroscience lens

This course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College.

There will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying, not taking the exam, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time.

Location: Expo! Expo! – George R. Brown Convention Center, Houston, TX

Fee: $299 for members; $440 for non-members