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X-WR-CALNAME:IAEE
X-ORIGINAL-URL:https://www.iaee.com
X-WR-CALDESC:Events for IAEE
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260403T134909
CREATED:20250127T211001Z
LAST-MODIFIED:20250127T221223Z
UID:10000265-1737964800-1769533200@www.iaee.com
SUMMARY:Event Marketing: On-Demand
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omnichannel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/event-marketing-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260403T134909
CREATED:20250127T211525Z
LAST-MODIFIED:20250127T221501Z
UID:10000266-1737964800-1769533200@www.iaee.com
SUMMARY:Event Operations: On-Demand
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/event-operations-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-operations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260403T134909
CREATED:20250127T212528Z
LAST-MODIFIED:20250127T221607Z
UID:10000267-1737964800-1769533200@www.iaee.com
SUMMARY:Exhibition and Event Sales: On-Demand
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nDescribe the exhibition sales process\nIdentify and describe the key steps in the sales cycle\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nUnderstand partnership and sponsorship sale processes\nExplain the importance of providing stakeholders with measurable Return on Investment (ROI)\nExplain what is involved in creating an international sales strategy\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/exhibition-and-event-sales-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260403T134909
CREATED:20250127T213203Z
LAST-MODIFIED:20250127T221800Z
UID:10000268-1737964800-1769533200@www.iaee.com
SUMMARY:Facilities and Site Selection: On-Demand
DESCRIPTION:Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning\, including access for attendees of all populations\, organizational goals and objectives\, exhibitor/attendee needs\, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. \nAfter completing this course\, the participant should be able to: \n\nEvaluate and select a geographical location and a facility that meets the goals of the stakeholder\, as well as the exhibition and/or event\nDifferentiate between the types of facilities that host exhibitions and/or events\nDiscuss the similarities and differences between U.S. and non-U.S. facilities\nArticulate the value and economic impact of the exhibition on the host city\nIdentify potential revenue streams for facilities to aid in negotiations\nDiscuss and apply the key components of conducting a site visit\nGain an understanding of the essential elements required in a request for proposal (RFP)\nDiscuss the importance of both strategic and operational aspects of site selection\nIdentify members of the site-selection committee\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/facilities-and-site-selection-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_facilities-and-site-selection.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260403T134909
CREATED:20250127T213544Z
LAST-MODIFIED:20250127T221957Z
UID:10000269-1737964800-1769533200@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts: On-Demand
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management  \n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles  \n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts  \n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260403T134909
CREATED:20250127T213913Z
LAST-MODIFIED:20250127T222054Z
UID:10000270-1737964800-1769533200@www.iaee.com
SUMMARY:Floor Plan Development: On-Demand
DESCRIPTION:A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment\, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. \nAfter completing this course\, the participant should be able to: \n\nDefine elements of a successful floor plan\nAnalyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs\nIdentify factors that impact traffic flow on a floor plan to accommodate all populations of attendees\nIdentify the most common booths/stands used in a typical floor plan\nGain an understanding of safety protocols and procedures as they relate to floor plan development\nCreate a floor plan that incorporates the unique features of a venue or facility\nUnderstand and evaluate technology options and tools to maximize\, traffic flow\, sales\, and sponsorships\nIdentify various space assignment systems and how they affect the design of a floor plan\nAnalyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/floor-plan-development-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_floor-plan-development.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260403T134909
CREATED:20250127T214219Z
LAST-MODIFIED:20250127T220946Z
UID:10000271-1737964800-1769533200@www.iaee.com
SUMMARY:Housing and Registration Management: On-Demand
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/housing-and-registration-management-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250127T080000
DTEND;TZID=America/Chicago:20260127T170000
DTSTAMP:20260403T134909
CREATED:20250127T214927Z
LAST-MODIFIED:20250127T221722Z
UID:10000273-1737964800-1769533200@www.iaee.com
SUMMARY:Selecting Service Contractors: On-Demand
DESCRIPTION:A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate\, source\, and contract for the services and products needed to produce a successful event. \nAfter completing this course\, the participant should be able to: \n\nExplain the role and responsibilities of the official service contractor (OSC)\nIdentify the purpose and types of specialty contractors\nExplain the role and responsibilities of an exhibitor-appointed contractor (EAC)\nDetermine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process\nDiscuss the importance of identifying who handles what service and how this can impact services or costs\nArticulate how local labor regulations impact events\, including labor rights and labor laws\n\nLocation: On-demand \nFee: $350 for members; $605 for non-members \nThis on-demand course can be taken at any time and accessed at any time once it is purchased. You may complete the course in as little or as much time as needed. Once you complete the course\, you will be able to access the exam. You do not need an exam password or a proctor\, you can take the exam immediately following course completion. If you are recertifying\, you do not need to take the exam and receive five credits towards your CEM recertification.
URL:https://www.iaee.com/event/selecting-service-contractors-on-demand/
LOCATION:Virtual
CATEGORIES:CEM,CEM On-Demand,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_selecting-service-contractors.webp
END:VEVENT
END:VCALENDAR