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SUMMARY:Neuroscience of Exhibitions and Events - CEM Week
DESCRIPTION:Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that drive deeper meaning\, inspire innovation\, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation\, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think\, and how they think so you can drive the results you want from your show. \nAfter completing this course\, the participant should be able to: \n\nExamine why our brains are wired to socially connect\nDiscover ways to leverage social connectivity in your exhibitions and events\nIdentify five key factors that drive motivations\, behaviors\, and decision-making\nAnalyze meeting room design and exhibition floor layouts to deploy best practices\nCreate brain friendly environments that drive results\nDeconstruct event industry best practices and CEM standards through a neuroscience lens\n\nThis course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College. \nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: Janet Sperstad\, CMP-Fellow \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/neuroscience-of-exhibitions-and-events-cem-week-05feb26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_neuroscience-of-exhibitions-and-events.webp
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