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SUMMARY:CEM Preferred Provider: Experiential Marketing Summit
DESCRIPTION:Program Learning Objectives: The Experiential Marketing Summit equips marketing leaders to elevate experiential from tactic to growth engine by aligning live experiences with measurable business outcomes. Attendees will learn how to redefine KPIs beyond impressions and foot traffic\, integrating data\, AI\, and emerging technologies to drive smarter strategy and performance. Attendees leave with actionable insights to maximize impact\, innovation and brand influence. \nProgram Description: The 2026 Experiential Marketing Summit 18-20 May 2026\, brings together brand leaders\, exhibit strategists\, and marketing innovators to redefine the role of live experiences in today’s performance-driven landscape. As experiential continues to evolve from a supporting tactic to a central growth engine\, the program explores how to align engagements with measurable business outcomes. With keynotes\, case studies\, and interactive discussions\, attendees examine emerging technologies\, evolving KPI models\, design strategies\, and the operational excellence required to execute high-impact activations. Designed for decision-makers shaping the future of brand engagement\, EMS delivers both strategic insight and practical frameworks to maximize influence\, innovation and measurable results. \nCEM recertification: each hour of education is eligible for one clock hour towards CEM recertification.
URL:https://www.iaee.com/event/cem-preferred-provider-experiential-marketing-summit-18-20may26/
LOCATION:MGM Grand\, Las Vegas\, NV\, 3799 S Las Vegas Blvd\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
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DTSTART;TZID=America/Chicago:20260519T080000
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CREATED:20260116T194128Z
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SUMMARY:IMEX Frankfurt 2026
DESCRIPTION:
URL:https://www.iaee.com/event/imex-frankfurt-2026-19-21may26/
CATEGORIES:Events,IMEX Frankfurt
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CREATED:20260326T214008Z
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UID:10000579-1779273000-1779275700@www.iaee.com
SUMMARY:Unlocking Event Success With Video-First Strategies
DESCRIPTION:Webinar Description: \nIn today’s fast-paced events industry\, video-first marketing isn’t just a trend and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention\, engage audiences\, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events\, and insider tips and tricks to elevate your production quality. Plus\, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you’re an event professional\, marketer\, or content creator\, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing. \nLearning Objectives: \n\nLearn tactics to keep stakeholders engaged and get more longevity out of your video content.\nUnderstand the essential technology and simple production techniques needed to create compelling video marketing content.\nAnalyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.\n\nIAEE webinars are free to members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification. \nSponsors(s): New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/unlocking-event-success-with-video-first-strategies-20may26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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