Signature Boston
Events Calendar 2016

Case Study on IAEE Virtual Expo! Expo! 2020

January 21, 2021

Join IAEE for this insightful discussion and case study from Expo! Expo! 2020 and the transition from in-person, to hybrid and then fully virtual. Items to be discussed are the overall business objectives which includes selection process, integration, exhibitor engagement, marketing/branding and user experience.

After participating in this session, you will be able to:

  • Define organization business objectives for a hybrid event, implementing them and then being able to adjust to virtual-only;
  • Engage partners and exhibitors in a virtual environment to maximize their ROI;
  • Maximize your virtual platform by learning how to build out the back-end of the system effectively;
  • Implement marketing and branding to support your business objectives;
  • Collaborate with virtual event platform and supporting production providers.


12:00 p.m. – 1:00 p.m. CT