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UID:10000498-1778144400-1778167800@www.iaee.com
SUMMARY:Facilities and Site Selection
DESCRIPTION:Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning\, including access for attendees of all populations\, organizational goals and objectives\, exhibitor/attendee needs\, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. \nAfter completing this course\, the participant should be able to: \n\nEvaluate and select a geographical location and a facility that meets the goals of the stakeholder\, as well as the exhibition and/or event\nDifferentiate between the types of facilities that host exhibitions and/or events\nDiscuss the similarities and differences between U.S. and non-U.S. facilities\nArticulate the value and economic impact of the exhibition on the host city\nIdentify potential revenue streams for facilities to aid in negotiations\nDiscuss and apply the key components of conducting a site visit\nGain an understanding of the essential elements required in a request for proposal (RFP)\nDiscuss the importance of both strategic and operational aspects of site selection\nIdentify members of the site-selection committee\n\nThis course is at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: TBD \nLocation: Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/facilities-and-site-selection-07may26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_facilities-and-site-selection.png
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CREATED:20260223T170522Z
LAST-MODIFIED:20260223T174007Z
UID:10000542-1779091200-1779296400@www.iaee.com
SUMMARY:CEM Preferred Provider: Experiential Marketing Summit
DESCRIPTION:Program Learning Objectives: The Experiential Marketing Summit equips marketing leaders to elevate experiential from tactic to growth engine by aligning live experiences with measurable business outcomes. Attendees will learn how to redefine KPIs beyond impressions and foot traffic\, integrating data\, AI\, and emerging technologies to drive smarter strategy and performance. Attendees leave with actionable insights to maximize impact\, innovation and brand influence. \nProgram Description: The 2026 Experiential Marketing Summit 18-20 May 2026\, brings together brand leaders\, exhibit strategists\, and marketing innovators to redefine the role of live experiences in today’s performance-driven landscape. As experiential continues to evolve from a supporting tactic to a central growth engine\, the program explores how to align engagements with measurable business outcomes. With keynotes\, case studies\, and interactive discussions\, attendees examine emerging technologies\, evolving KPI models\, design strategies\, and the operational excellence required to execute high-impact activations. Designed for decision-makers shaping the future of brand engagement\, EMS delivers both strategic insight and practical frameworks to maximize influence\, innovation and measurable results. \nCEM recertification: each hour of education is eligible for one clock hour towards CEM recertification.
URL:https://www.iaee.com/event/cem-preferred-provider-experiential-marketing-summit-18-20may26/
LOCATION:MGM Grand\, Las Vegas\, NV\, 3799 S Las Vegas Blvd\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
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