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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20260423T041628
CREATED:20250417T161128Z
LAST-MODIFIED:20250612T213631Z
UID:10000351-1765182600-1765206000@www.iaee.com
SUMMARY:Neuroscience of Exhibitions and Events - On Location at Expo! Expo!
DESCRIPTION:Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that drive deeper meaning\, inspire innovation\, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation\, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think\, and how they think so you can drive the results you want from your show. \nAfter completing this course\, the participant should be able to: \n\nExamine why our brains are wired to socially connect\nDiscover ways to leverage social connectivity in your exhibitions and events\nIdentify five key factors that drive motivations\, behaviors\, and decision-making\nAnalyze meeting room design and exhibition floor layouts to deploy best practices\nCreate brain friendly environments that drive results\nDeconstruct event industry best practices and CEM standards through a neuroscience lens\n\nThis course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College. \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/neuroscience-of-exhibitions-and-events-on-location-at-expo-expo-8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_neuroscience-of-exhibitions-and-events.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20260423T041628
CREATED:20250417T155941Z
LAST-MODIFIED:20250612T213521Z
UID:10000350-1765182600-1765206000@www.iaee.com
SUMMARY:Exhibitor Relations - On Location at Expo! Expo!
DESCRIPTION:Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer\, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems\, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders. \nAfter completing this course\, the participant should be able to: \n\nAccurately identify all stakeholder groups and their role in the exhibitions industry\nDescribe what elements of an RFP can be negotiated and how those choices may impact the exhibitors\, both positively and negatively\nExplain the current pain points for exhibitors\, including the root cause of those pain points and possible ways to address them to benefit both the exhibitor and the trade show stakeholders\nDescribe the differences between show rules\, union rules and venue rules\nExplain the importance of communicating with and resolving issues for exhibitors\, including identifying practical systems\, processes and solutions to address these situations\nSet sustainability goals for a trade show and understand the driving factors to encourage participation from exhibitors\nDevelop and implement DE&I initiatives to create an inclusive experience\nRecall a range of technology and understand how to use it effectively\nSupport exhibitors in calculating ROI through the use of data and metrics\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/exhibitor-relations-8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibitor-relations-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251112T083000
DTEND;TZID=America/New_York:20251112T163000
DTSTAMP:20260423T041628
CREATED:20250710T160733Z
LAST-MODIFIED:20250723T152244Z
UID:10000383-1762936200-1762965000@www.iaee.com
SUMMARY:Event Operations
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nLocation: Beanfield Centre/Automotive Building\, Toronto\, ON Canada \nFee: CAEM/IAEE member rate – $325; Non-member rate – $550 \nThis course is offered by CAEM in partnership with IAEE.
URL:https://www.iaee.com/event/event-operations-12nov25/
LOCATION:Beanfield Centre/Automotive Building\, Toronto\, ON Canada\, 105 Princes' Boulevard\, Toronto\, ON\, M6k 3c3\, Canada
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-operations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251111T083000
DTEND;TZID=America/New_York:20251111T163000
DTSTAMP:20260423T041628
CREATED:20250710T153155Z
LAST-MODIFIED:20250723T152245Z
UID:10000382-1762849800-1762878600@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management\n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles\n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts\n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nLocation: Beanfield Centre/Automotive Building\, Toronto\, ON Canada \nFee: CAEM/IAEE member rate – $325; Non-member rate – $550 \nThis course is offered by CAEM in partnership with IAEE.
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-11nov25/
LOCATION:Beanfield Centre/Automotive Building\, Toronto\, ON Canada\, 105 Princes' Boulevard\, Toronto\, ON\, M6k 3c3\, Canada
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251023T080000
DTEND;TZID=America/Chicago:20251023T170000
DTSTAMP:20260423T041628
CREATED:20250825T204938Z
LAST-MODIFIED:20250825T204938Z
UID:10000397-1761206400-1761238800@www.iaee.com
SUMMARY:Attendee Acquisition Roundtable (AAR)
DESCRIPTION:Description:     \nAttendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives\, managers\, and marketing specialists who walk the walk. \nAAR’s facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization\, your event\, and your career. \nLocation:         Virginia Tech Executive Briefing Center\, Arlington\, VA \nCredits:           Eligible for 5.75 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/attendee-acquisition-roundtable-aar-23oct25/
LOCATION:Virginia Tech Executive Briefing Center\, Arlington\, VA\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251006T083000
DTEND;TZID=America/Los_Angeles:20251006T150000
DTSTAMP:20260423T041628
CREATED:20250410T152539Z
LAST-MODIFIED:20250410T152539Z
UID:10000340-1759739400-1759762800@www.iaee.com
SUMMARY:Exhibition and Event Sales
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nDescribe the exhibition sales process\nIdentify and describe the key steps in the sales cycle\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nUnderstand partnership and sponsorship sale processes\nExplain the importance of providing stakeholders with measurable Return on Investment (ROI)\nExplain what is involved in creating an international sales strategy\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Pacific Time. \nInstructor: Melanie Mathis\, CEM \nLocation: Mandalay Bay Convention Center\, Las Vegas\, NV \nFee: $299 for members; $299 for non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-06oct25/
LOCATION:Mandalay Bay Convention Center\, 3950 South Las Vegas Boulevard\, Las Vegas\, NV\, 89119\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250925T080000
DTEND;TZID=America/Chicago:20250925T163000
DTSTAMP:20260423T041628
CREATED:20250825T204557Z
LAST-MODIFIED:20250825T204557Z
UID:10000396-1758787200-1758817800@www.iaee.com
SUMMARY:Exhibit Sales Roundtable (ESR)
DESCRIPTION:Description:     \nExhibit Sales Roundtable (ESR) is a facilitated information-sharing experience for executives\, managers and professionals responsible for exhibit and sponsorship sales. If there’s a better way to sell exhibit space and sponsorships\, your peers will share it at ESR. A select group of no more than 30 professionals will participate in guided discussions\, facilitated networking\, and information sharing. Every ESR client takes away action-ready tactics\, proprietary data\, and insights for finding prospects and earning customers. \nMake valuable business relationships that will add value to your event and your work. Expand your circle of industry contacts. In good times and bad\, organizations with a greater breadth of knowledge and up-to-date information make the wisest decisions. ESR helps position your event to protect and maintain its market leadership. \nLocation:         Virginia Tech Executive Briefing Center\, Arlington\, VA \nCredits:           Eligible for 5.75 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/exhibit-sales-roundtable-esr-25sept25/
LOCATION:Virginia Tech Executive Briefing Center\, Arlington\, VA\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250808T090000
DTEND;TZID=America/Chicago:20250808T153000
DTSTAMP:20260423T041628
CREATED:20241223T181158Z
LAST-MODIFIED:20241223T181158Z
UID:10000205-1754643600-1754667000@www.iaee.com
SUMMARY:Strategic Planning and Management - CEM Week
DESCRIPTION:In order for organizations that plan\, manage or own exhibitions and events to remain competitive\, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment\, developing plans to ensure business continuity\, and positioning an exhibition or event for success. \nAfter completing this course\, the participant should be able to: \nPART ONE: DEFINE EXHIBITIONS \n\nUse the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry\nUnderstand the differences between business-to-business and business-to-consumer exhibitions\nExplain the roles of the exhibition organizer\, attendee and exhibitor\nIdentify the purposes for corporate private exhibitions and events and understand their target audiences\nDiscuss the principal ways that exhibitions can be grown\n\nPART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES \n\nDefine strategic enterprise management (SEM)\nCompare the various models of strategic planning\nIdentify and define the major components of a strategic plan\nUnderstand experience design principles to optimize the overall experience of stakeholders and attendees\nUnderstand how to incorporate principles of EDI\, sustainability\, and health and safety into event design\nDescribe a basic strategic planning process\nDifferentiate between strategic enterprise management and the strategic planning process\nExplain the benefits of strategic planning and management\n\nPART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS \n\nIdentify the major elements in the project management process\nDemonstrate the role of project management in developing goals and objectives\nIdentify the elements in a work breakdown structure\nIdentify the requirements necessary to effectively manage and motivate a project management team\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/strategic-planning-and-management-cem-week-08aug25/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_strategic-planning-and-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250807T090000
DTEND;TZID=America/Chicago:20250807T153000
DTSTAMP:20260423T041628
CREATED:20241223T175506Z
LAST-MODIFIED:20241223T175626Z
UID:10000204-1754557200-1754580600@www.iaee.com
SUMMARY:Security\, Risk and Crisis Management - CEM Week
DESCRIPTION:Risk management is a continuing process that identifies\, analyzes\, evaluates\, and addresses exposures and monitor’s risk. This involves evaluating the security needs for an event and if a crisis should occur\, having a crisis management team in place to manage it. \nAfter completing this course\, the participant should be able to: \nPART ONE: Security \n\nList security components of site selection\nIdentify the security needs of exhibitions and events\nIdentify essential elements of a request for proposal for a security vendor\nEvaluate security requests for proposal responses to hire a competent security contractor\n\nPART TWO: Risk Management \n\nExplain the principles of risk management as related to insurance coverage\nList types of events and exhibition insurance\nExplain the concept of event cancellation insurance\nGeneralize the importance of requiring certificates of insurance from exhibitors\nExplore the concept of protecting against losses\n\nPART THREE: Crisis Management \n\nDefine a crisis and understand how to prepare for a variety of crises\nDevelop the basics of a crisis management plan\nIdentify various types of threats\nIdentify evaluation procedures for a crisis management plan\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/security-risk-and-crisis-management-cem-week-07aug25/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_security-risk-and-crisis-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250806T090000
DTEND;TZID=America/Chicago:20250806T153000
DTSTAMP:20260423T041628
CREATED:20241223T172717Z
LAST-MODIFIED:20241223T172717Z
UID:10000203-1754470800-1754494200@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts - CEM Week
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management  \n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles  \n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts  \n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-cem-week/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250806T083000
DTEND;TZID=America/Chicago:20250806T150000
DTSTAMP:20260423T041628
CREATED:20250605T181138Z
LAST-MODIFIED:20250612T211217Z
UID:10000374-1754469000-1754492400@www.iaee.com
SUMMARY:Exhibitor Relations
DESCRIPTION:Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer\, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems\, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders. \nAfter completing this course\, the participant should be able to: \n\nAccurately identify all stakeholder groups and their role in the exhibitions industry\nDescribe what elements of an RFP can be negotiated and how those choices may impact the exhibitors\, both positively and negatively\nExplain the current pain points for exhibitors\, including the root cause of those pain points and possible ways to address them to benefit both the exhibitor and the trade show stakeholders\nDescribe the differences between show rules\, union rules and venue rules\nExplain the importance of communicating with and resolving issues for exhibitors\, including identifying practical systems\, processes and solutions to address these situations\nSet sustainability goals for a trade show and understand the driving factors to encourage participation from exhibitors\nDevelop and implement DE&I initiatives to create an inclusive experience\nRecall a range of technology and understand how to use it effectively\nSupport exhibitors in calculating ROI through the use of data and metrics\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. This course is eligible for 5 clock hours towards recertification. \nInstructor: Stephanie Rapko\, CMP\, CEM \nFee: $299 for members; $299 for non-members \nThis course is sponsored by the IAEE Northern CA Chapter. \n 
URL:https://www.iaee.com/event/exhibitor-relations-06aug25/
LOCATION:Moscone Center\, 701 Howard St\, San Francisco\, California\, 94103\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibitor-relations-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250805T090000
DTEND;TZID=America/New_York:20250806T170000
DTSTAMP:20260423T041628
CREATED:20250519T214556Z
LAST-MODIFIED:20250723T152248Z
UID:10000362-1754384400-1754499600@www.iaee.com
SUMMARY:CEM Advanced Professional (CEM-AP) – Leading and Negotiating for Success
DESCRIPTION:Description and Learning Objectives: \nThis two-day course can be taken as a stand-alone or as part of the CEM-AP program. It is scheduled for 5-6 August 2025 during CEM Week in Alexandria\, VA. \nLeading in today’s world requires a strong understanding of how as individuals we think\, believe\, analyze and negotiate. It’s the subtle way leaders must create and claim value when negotiating while strengthening individual and organizational relationships.  How you create that mindset that is needed for success is as equally important.  Students will be presented with multiple concepts to help them choose and develop mindsets that are aligned with the context of their situation.  Finally\, you will think more analytically and improve performance at all stages of negotiation from preparation to debrief. \nStudents will be able to: \n\nAnalyze the neurological mechanisms of how we respond to uncertainty and complexity\nGenerate greater insight into to how people’s mindset impacts their ability to lead\nUnderstand the need to go beyond one’s comfort zone to grow as a leader\nExplain how their inner narrative impacts their decision-making ability\nClaim more value when negotiating while preserving relationships\nAnalyze negotiation results to improve personal and organizational performance\n\nInstructor: Dr. Sam Potolicchio \nFee: $1400 for members and non-members \nDate(s): 5 – 6 August 2025 \nTime(s): 9:00am – 5:00pm Eastern Time
URL:https://www.iaee.com/event/cem-advanced-program-cem-ap-leading-and-negotiating-for-success-05aug25/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-ap-e1732036829736.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250805T090000
DTEND;TZID=America/Chicago:20250805T153000
DTSTAMP:20260423T041628
CREATED:20241223T170939Z
LAST-MODIFIED:20241223T170939Z
UID:10000202-1754384400-1754407800@www.iaee.com
SUMMARY:Exhibitor Relations - CEM Week
DESCRIPTION:Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer\, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems\, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders. \nAfter completing this course\, the participant should be able to: \n• Accurately identify all stakeholder groups and their role in the exhibitions industry\n• Describe what elements of an RFP can be negotiated and how those choices may impact the exhibitors\, both positively and negatively\n• Explain the current pain points for exhibitors\, including the root cause of those pain points and possible ways to address them to benefit both the exhibitor and the trade show stakeholders\n• Describe the differences between show rules\, union rules and venue rules\n• Explain the importance of communicating with and resolving issues for exhibitors\, including identifying practical systems\, processes and solutions to address these situations\n• Set sustainability goals for a trade show and understand the driving factors to encourage participation from exhibitors\n• Develop and implement DE&I initiatives to create an inclusive experience\n• Recall a range of technology and understand how to use it effectively\n• Support exhibitors in calculating ROI through the use of data and metrics \nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/exhibitor-relations-cem-week-05aug25/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibitor-relations-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250804T090000
DTEND;TZID=America/Chicago:20250804T153000
DTSTAMP:20260423T041628
CREATED:20241223T163047Z
LAST-MODIFIED:20241223T163047Z
UID:10000201-1754298000-1754321400@www.iaee.com
SUMMARY:Exhibition and Event Sales - CEM Week
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nDescribe the exhibition sales process\nIdentify and describe the key steps in the sales cycle\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nUnderstand partnership and sponsorship sale processes\nExplain the importance of providing stakeholders with measurable Return on Investment (ROI)\nExplain what is involved in creating an international sales strategy\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $299 for members; $440 for non-members \n 
URL:https://www.iaee.com/event/exhibition-and-event-sales-04aug25/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250724T080000
DTEND;TZID=America/Chicago:20250724T170000
DTSTAMP:20260423T041628
CREATED:20250522T163926Z
LAST-MODIFIED:20250522T163956Z
UID:10000366-1753344000-1753376400@www.iaee.com
SUMMARY:Attendee Acquisition Roundtable (AAR) - Chicago\, IL
DESCRIPTION:Description:     \nAttendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives\, managers\, and marketing specialists who walk the walk. \nAAR’s facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization\, your event\, and your career. \nCredits: Eligible for 5.75 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/attendee-acquisition-roundtable-aar-chicago-il-24jul25/
LOCATION:Hyatt Regency McCormick Place\, 2233 S Dr Martin Luther King Jr Dr\, Chicago\, IL\, 60616\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250629T080000
DTEND;TZID=America/Chicago:20250702T170000
DTSTAMP:20260423T041628
CREATED:20250513T214008Z
LAST-MODIFIED:20250513T214008Z
UID:10000360-1751184000-1751475600@www.iaee.com
SUMMARY:ESCA Summer Educational Conference - CEM Preferred Provider Course
DESCRIPTION:Learning Objectives:\n\nGain practical strategies from industry experts and thought leaders tackling the latest trends and challenges in exhibitions. Walk away with real\, actionable insights. \nDescription:\n\nThe Summer Educational Conference is where industry leaders come together to gain fresh insights\, explore emerging trends\, and engage in thought-provoking discussions led by carefully selected speakers. \nThis year’s theme\, Learn\, Connect\, Thrive\, reflects the experience that awaits you\, not just during the event\, but long after. Over the course of four days\, you’ll enjoy a perfect blend of educational sessions\, engaging activities\, and meaningful networking opportunities in a warm\, welcoming community set against the stunning backdrop of Coeur d’Alene\, Idaho. \nWhether you’re returning or joining us for the first time\, we can’t wait to welcome you. But be warned\, once you attend SEC\, you’ll want to come back year after year! \nLocation: Coeur d’Alene\, Idaho \nDates: 29 June – 2 July 2025 \nCredits: Session is eligible for 8.25 clock hours towards CEM recertification. \nContact: Rachel Rodean – rachel@esca.org
URL:https://www.iaee.com/event/esca-summer-educational-conference-29june25/
LOCATION:Coeur d’Alene\, 115 S 2nd St\, Coeur d'Alene\, ID\, 83814\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250626T080000
DTEND;TZID=America/Chicago:20250626T170000
DTSTAMP:20260423T041628
CREATED:20250522T163143Z
LAST-MODIFIED:20250522T163143Z
UID:10000365-1750924800-1750957200@www.iaee.com
SUMMARY:Exhibit Sales Roundtable (ESR) - Chicago\, IL
DESCRIPTION:Description:     \nExhibit Sales Roundtable (ESR) is a facilitated information-sharing experience for executives\, managers and professionals responsible for exhibit and sponsorship sales. If there’s a better way to sell exhibit space and sponsorships\, your peers will share it at ESR. A select group of no more than 30 professionals will participate in guided discussions\, facilitated networking\, and information sharing. Every ESR client takes away action-ready tactics\, proprietary data\, and insights for finding prospects and earning customers. \nMake valuable business relationships that will add value to your event and your work. Expand your circle of industry contacts. In good times and bad\, organizations with a greater breadth of knowledge and up-to-date information make the wisest decisions. ESR helps position your event to protect and maintain its market leadership. \nCredits: Eligible for 5.5 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/exhibit-sales-roundtable-esr-26jun25/
LOCATION:Hyatt Regency McCormick Place\, 2233 S Dr Martin Luther King Jr Dr\, Chicago\, IL\, 60616\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250605T083000
DTEND;TZID=America/Chicago:20250605T150000
DTSTAMP:20260423T041628
CREATED:20250310T190324Z
LAST-MODIFIED:20250310T190324Z
UID:10000303-1749112200-1749135600@www.iaee.com
SUMMARY:Conference and Meeting Management
DESCRIPTION:While planning and managing exhibitions and meetings share some common aspects\, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats. \nAfter completing this course\, the participant should be able to: \n\nIdentify different types of events and meetings\nCompare education and programming formats\nExplain adult learning theory\nSelect appropriate speakers for a program\nList common event space set-ups based on meeting type and size\nDescribe basic requirements for conference related housing\, travel and transportation\nPrepare Event Specification Guides and Function Set-up Orders\nOrganize ADA- compliant and accessible meetings (U.S. only)\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or those that are not enrolled in CEM program will end their day at 3:00pm Central Time. \nFee: $299 for members; $299 for non-members \nThis course is sponsored by the IAEE DFW Chapter.
URL:https://www.iaee.com/event/conference-and-meeting-management-05june25/
LOCATION:Freeman Dallas\, 14221 Dallas Pkwy #200\, Dallas\, TX\, 75254\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_conference-and-meeting-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250528T080000
DTEND;TZID=America/Chicago:20250528T160000
DTSTAMP:20260423T041628
CREATED:20250310T173837Z
LAST-MODIFIED:20250423T142357Z
UID:10000302-1748419200-1748448000@www.iaee.com
SUMMARY:Exhibition and Convention Executives Forum (ECEF)
DESCRIPTION:Develop top-to-top relationships with 255 executives sharing insights and opportunities. \nTrustworthy: For 24 years\, through every business cycle\, ECEF has connected executives at associations and independent organizers to information they use immediately. \nHigh Energy: Clients expect an open and spirited peer exchange. And they get it. \nRewarding: Take away actionable ideas and valuable contacts that will benefit your brand\, your event\, your organization\, and your career. \nCredits: Eligible for 4.75 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/exhibition-and-convention-executives-forum-ecef-28may25/
LOCATION:Walter E. Washington Convention Center\, 801 Mount Vernon Place NW\, Washington\, DC\, WA\, 20001\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250514T083000
DTEND;TZID=America/Los_Angeles:20250514T150000
DTSTAMP:20260423T041628
CREATED:20241213T212036Z
LAST-MODIFIED:20241213T212036Z
UID:10000200-1747211400-1747234800@www.iaee.com
SUMMARY:Security\, Risk and Crisis Management
DESCRIPTION:Risk management is a continuing process that identifies\, analyzes\, evaluates\, and addresses exposures and monitors’ risk. This involves evaluating the security needs for an event and if a crisis should occur\, having a crisis management team in place to manage it. \nAfter completing this course\, the participant should be able to: \nPART ONE: Security \n\nList security components of site selection\nIdentify the security needs of exhibitions and events\nIdentify essential elements of a request for proposal for a security vendor\nEvaluate security requests for proposal responses to hire a competent security contractor\n\nPART TWO: Risk Management \n\nExplain the principles of risk management as related to insurance coverage\nList types of events and exhibition insurance\nExplain the concept of event cancellation insurance\nGeneralize the importance of requiring certificates of insurance from exhibitors\nExplore the concept of protecting against losses\n\nPART THREE: Crisis Management \n\nDefine a crisis and understand how to prepare for a variety of crises\nDevelop the basics of a crisis management plan\nIdentify various types of threats\nIdentify evaluation procedures for a crisis management plan\n\nThis course is one of two courses that will take place at the Las Vegas Convention Center in Las Vegas\, NV. This course will take place on 5/14/25. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nFee: $299 for members; $299 for non-members
URL:https://www.iaee.com/event/security-risk-and-crisis-management-14may25/
LOCATION:Las Vegas Convention Center\, 3150 Paradise Road\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_security-risk-and-crisis-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250513T083000
DTEND;TZID=America/Los_Angeles:20250513T150000
DTSTAMP:20260423T041628
CREATED:20241213T211311Z
LAST-MODIFIED:20241213T211311Z
UID:10000199-1747125000-1747148400@www.iaee.com
SUMMARY:Facilities and Site Selection
DESCRIPTION:Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning\, including access for attendees of all populations\, organizational goals and objectives\, exhibitor/attendee needs\, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. \nAfter completing this course\, the participant should be able to: \n\nEvaluate and select a geographical location and a facility that meets the goals of the stakeholder\, as well as the exhibition and/or event\nDifferentiate between the types of facilities that host exhibitions and/or events\nDiscuss the similarities and differences between U.S. and non-U.S. facilities\nArticulate the value and economic impact of the exhibition on the host city\nIdentify potential revenue streams for facilities to aid in negotiations\nDiscuss and apply the key components of conducting a site visit\nGain an understanding of the essential elements required in a request for proposal (RFP)\nDiscuss the importance of both strategic and operational aspects of site selection\nIdentify members of the site-selection committee\n\nThis course is one of two courses that will take place at the Las Vegas Convention Center in Las Vegas\, NV. This course will take place on 5/13/25. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nFee: $299 for members; $299 for non-members
URL:https://www.iaee.com/event/facilities-and-site-selection-13may25/
LOCATION:Las Vegas Convention Center\, 3150 Paradise Road\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_facilities-and-site-selection.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250414T080000
DTEND;TZID=America/Chicago:20250416T170000
DTSTAMP:20260423T041628
CREATED:20250130T223344Z
LAST-MODIFIED:20250312T164644Z
UID:10000284-1744617600-1744822800@www.iaee.com
SUMMARY:Experiential Marketing Summit 2025
DESCRIPTION:Experiential Marketing Summit\, April 14-16\, EMS is designed to prepare corporate event and trade show marketers for what’s next. Hear from brand-side event executives leading the ultimate three-day conversation. Commiserate with your peers and meet new partners inside our Hall of Ideas. Address your challenges and find the solutions you need to lead and thrive in the next era of experiential marketing. If experiential marketers are talking about it\, we’re talking about it. Only at EMS.
URL:https://www.iaee.com/event/experiential-marketing-summit-2025-14-16apr25/
LOCATION:MGM Grand Las Vegas\, NV\, 3799 South Las Vegas Boulevard\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250327T080000
DTEND;TZID=America/New_York:20250327T163000
DTSTAMP:20260423T041628
CREATED:20250218T183823Z
LAST-MODIFIED:20250312T170114Z
UID:10000293-1743062400-1743093000@www.iaee.com
SUMMARY:Attendee Acquisition Roundtable (AAR)
DESCRIPTION:Attendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives\, managers\, and marketing specialists who walk the walk. \nAAR’s facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization\, your event\, and your career. \nEligible for 5.5 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/attendee-acquisition-roundtable-aar-27mar25/
LOCATION:Virginia Tech Executive Briefing Center\, Arlington\, VA\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250227T080000
DTEND;TZID=America/New_York:20250227T163000
DTSTAMP:20260423T041628
CREATED:20250218T181501Z
LAST-MODIFIED:20250218T184815Z
UID:10000292-1740643200-1740673800@www.iaee.com
SUMMARY:Exhibit Sales Roundtable (ESR)
DESCRIPTION:Exhibit Sales Roundtable (ESR) is a facilitated information-sharing experience for executives\, managers and professionals responsible for exhibit and sponsorship sales. If there’s a better way to sell exhibit space and sponsorships\, your peers will share it at ESR. A select group of no more than 30 professionals will participate in guided discussions\, facilitated networking\, and information sharing. Every ESR client takes away action-ready tactics\, proprietary data\, and insights for finding prospects and earning customers. \nMake valuable business relationships that will add value to your event and your work. Expand your circle of industry contacts. In good times and bad\, organizations with a greater breadth of knowledge and up-to-date information make the wisest decisions. ESR helps position your event to protect and maintain its market leadership. \nEligible for 5.5 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/exhibit-sales-roundtable-esr-27feb25/
LOCATION:Virginia Tech Executive Briefing Center\, Arlington\, VA\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241216T090000
DTEND;TZID=America/Los_Angeles:20241216T140000
DTSTAMP:20260423T041628
CREATED:20240823T162041Z
LAST-MODIFIED:20240823T162156Z
UID:10000151-1734339600-1734357600@www.iaee.com
SUMMARY:CEM-AP (Advanced Professional) Program – Mastering Mergers and Acquisitions: Business Development Strategies - Expo! Expo! in Los Angeles
DESCRIPTION:Course Description: \nThis specialized course on business development focuses exclusively on M&A strategies\, providing participants with in-depth knowledge and practical skills required to navigate these intricate deals successfully. \nFee: \n$1400 USD for IAEE members and $1800 USD for non-members. \n*You must apply first before registering at CEM-AP Application Form – IAEE. \nFor more information on the CEM-AP Program\, go to CEM Advanced Professional – IAEE.
URL:https://www.iaee.com/event/cem-ap-advanced-professional-program-mastering-mergers-and-acquisitions-business-development-strategies-16dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-ap-e1732036829736.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241216T083000
DTEND;TZID=America/Los_Angeles:20241216T150000
DTSTAMP:20260423T041628
CREATED:20240522T223407Z
LAST-MODIFIED:20241119T172258Z
UID:10000061-1734337800-1734361200@www.iaee.com
SUMMARY:Neuroscience of Exhibitions and Events - Expo! Expo! in Los Angeles
DESCRIPTION:Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that driver deeper meaning\, inspire innovation\, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation\, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think\, and how they think so you can drive the results you want from your show. \nAfter completing this course\, the participant should be able to: \n\nExamine why our brains are wired to socially connect\nDiscover ways to leverage social connectivity in your exhibitions and events\nIdentify five key factors that drive motivations\, behaviors\, and decision-making\nAnalyze meeting room design and exhibition floor layouts to deploy best practices\nCreate brain friendly environments that drive results\nDeconstruct event industry best practices and CEM standards through a neuroscience lens\n\nThis course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College. \nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA
URL:https://www.iaee.com/event/neuroscience-of-exhibitions-and-events-los-angeles-16dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_neuroscience-of-exhibitions-and-events.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241216T083000
DTEND;TZID=America/Los_Angeles:20241216T150000
DTSTAMP:20260423T041628
CREATED:20240522T222929Z
LAST-MODIFIED:20241119T172216Z
UID:10000060-1734337800-1734361200@www.iaee.com
SUMMARY:Housing and Registration Management - Expo! Expo! in Los Angeles
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA
URL:https://www.iaee.com/event/housing-and-registration-management-los-angeles-2-16dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241216T083000
DTEND;TZID=America/Los_Angeles:20241216T150000
DTSTAMP:20260423T041628
CREATED:20240417T191613Z
LAST-MODIFIED:20241119T172135Z
UID:10000012-1734337800-1734361200@www.iaee.com
SUMMARY:Strategic Planning and Management - Expo! Expo! in Los Angeles
DESCRIPTION:In order for organizations that plan\, manage or own exhibitions and events to remain competitive\, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment\, developing plans to ensure business continuity\, and positioning an exhibition or event for success. \nAfter completing this course\, the participant should be able to: \nPART ONE: DEFINE EXHIBITIONS \n\nUse the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry\nUnderstand the differences between business-to-business and business-to-consumer exhibitions\nExplain the roles of the exhibition organizer\, attendee and exhibitor\nIdentify the purposes for corporate private exhibitions and events and understand their target audiences\nDiscuss the principal ways that exhibitions can be grown\n\nPART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES \n\nDefine strategic enterprise management (SEM)\nCompare the various models of strategic planning\nIdentify and define the major components of a strategic plan\nUnderstand experience design principles to optimize the overall experience of stakeholders and attendees\nUnderstand how to incorporate principles of EDI\, sustainability\, and health and safety into event design\nDescribe a basic strategic planning process\nDifferentiate between strategic enterprise management and the strategic planning process\nExplain the benefits of strategic planning and management\n\nPART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS \n\nIdentify the major elements in the project management process\nDemonstrate the role of project management in developing goals and objectives\nIdentify the elements in a work breakdown structure\nIdentify the requirements necessary to effectively manage and motivate a project management team\n\n  \nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm \nExpo! Expo! in Los Angeles\, CA \n 
URL:https://www.iaee.com/event/strategic-planning-and-management-los-angeles-16dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_strategic-planning-and-management.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241215T090000
DTEND;TZID=America/Los_Angeles:20241215T150000
DTSTAMP:20260423T041628
CREATED:20240522T194741Z
LAST-MODIFIED:20241119T172038Z
UID:10000149-1734253200-1734274800@www.iaee.com
SUMMARY:CEM-AP (Advanced Professional) Program – Mastering Mergers and Acquisitions: Business Development Strategies - Expo! Expo! in Los Angeles
DESCRIPTION:Course Description: \nThis specialized course on business development focuses exclusively on M&A strategies\, providing participants with in-depth knowledge and practical skills required to navigate these intricate deals successfully. \nFee: \n$1400 USD for IAEE members and $1800 USD for non-members. \n*You must apply first before registering at CEM-AP Application Form – IAEE. \nFor more information on the CEM-AP Program\, go to CEM Advanced Professional – IAEE.
URL:https://www.iaee.com/event/cem-ap-advanced-professional-program-mastering-mergers-and-acquisitions-business-development-strategies-15dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-ap-e1732036829736.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241215T083000
DTEND;TZID=America/Los_Angeles:20241215T150000
DTSTAMP:20260423T041628
CREATED:20240618T015450Z
LAST-MODIFIED:20241119T171912Z
UID:10000115-1734251400-1734274800@www.iaee.com
SUMMARY:Exhibitor Relations - Expo! Expo! in Los Angeles\, CA
DESCRIPTION:Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer\, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems\, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders. \nAfter completing this course\, the participant should be able to: \n\nAccurately identify all stakeholder groups and their role in the exhibitions industry.\nDescribe what elements of an RFP can be negotiated and how those choices may impact the exhibitors\, both positively and negatively.\nExplain the current pain points for exhibitors\, including the root cause of those pain points and possible ways to address them to benefit both the exhibitor and the trade show stakeholders.\nDescribe the differences between show rules\, union rules and venue rules.\nExplain the importance of communicating with and resolving issues for exhibitors\, including identifying practical systems\, processes and solutions to address these situations.\nSet sustainability goals for a trade show and understand the driving factors to encourage participation from exhibitors.\nDevelop and implement DE&I initiatives to create an inclusive experience.\nRecall a range of technology and understand how to use it effectively.\nSupport exhibitors in calculating ROI through the use of data and metrics.\n\nRegistration fees for on-location courses in the United States and all virtual courses are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Pacific Time \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/exhibitor-relations-expo-expo-in-los-angeles-ca-15dec24/
LOCATION:Los Angeles Convention Center\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibitor-relations-1.webp
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END:VCALENDAR