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X-WR-CALDESC:Events for IAEE
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DTSTART;TZID=America/Chicago:20250506T083000
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DTSTAMP:20260416T212924
CREATED:20250103T192952Z
LAST-MODIFIED:20250103T192952Z
UID:10000214-1746520200-1746541800@www.iaee.com
SUMMARY:Event Marketing - Virtual
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omnichannel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/event-marketing-virtual-06may25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
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CREATED:20250103T193710Z
LAST-MODIFIED:20250103T193710Z
UID:10000215-1746693000-1746714600@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts - Virtual
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management  \n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles  \n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts  \n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-virtual-08may25/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
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