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DTSTART;TZID=America/New_York:20240807T083000
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DTSTAMP:20260429T131221
CREATED:20240522T190741Z
LAST-MODIFIED:20240529T221438Z
UID:10000042-1723019400-1723042800@www.iaee.com
SUMMARY:Strategic Planning and Management – CEM Week
DESCRIPTION:In order for organizations that plan\, manage or own exhibitions and events to remain competitive\, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment\, developing plans to ensure business continuity\, and positioning an exhibition or event for success. \nAfter completing this course\, the participant should be able to: \nPART ONE: DEFINE EXHIBITIONS \n\nUse the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry\nUnderstand the differences between business-to-business and business-to-consumer exhibitions\nExplain the roles of the exhibition organizer\, attendee and exhibitor\nIdentify the purposes for corporate private exhibitions and events and understand their target audiences\nDiscuss the principal ways that exhibitions can be grown\n\nPART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES \n\nDefine strategic enterprise management (SEM)\nCompare the various models of strategic planning\nIdentify and define the major components of a strategic plan\nUnderstand experience design principles to optimize the overall experience of stakeholders and attendees\nUnderstand how to incorporate principles of EDI\, sustainability\, and health and safety into event design\nDescribe a basic strategic planning process\nDifferentiate between strategic enterprise management and the strategic planning process\nExplain the benefits of strategic planning and management\n\nPART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS \n\nIdentify the major elements in the project management process\nDemonstrate the role of project management in developing goals and objectives\nIdentify the elements in a work breakdown structure\nIdentify the requirements necessary to effectively manage and motivate a project management team\n\nRegistration fees for on-location courses and virtual courses in the United States are $299 USD members/$440 USD non-members (per course). \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm
URL:https://www.iaee.com/event/strategic-planning-and-management-cem-week-07aug24/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/04/cem-badge-2024_1000px_strategic-planning-and-management.webp
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