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X-WR-CALDESC:Events for IAEE
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DTSTART;TZID=America/Chicago:20260223T080000
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DTSTAMP:20260418T134443
CREATED:20251215T192716Z
LAST-MODIFIED:20251215T195818Z
UID:10000481-1771833600-1772038800@www.iaee.com
SUMMARY:CEM Preferred Provider: 2026 Rising Leaders Summit
DESCRIPTION:Description: \nThe Rising Leaders Summit blends inspiration\, education\, and connection to help the next generation of industry leaders rise with confidence. \nDay 1 begins with check-in and an opening reception— your first chance to meet peers\, ease into the Summit environment\, and start forming the relationships that carry through the week. \nDay 2 delivers a full lineup of keynotes\, panels\, small-group workshops\, hands-on learning\, and our popular Dine-Around experience. It’s a fast-paced day designed to spark ideas and build momentum. \nDay 3 shifts into customizable learning with two focused tracks. Track 1 dives into industry insights and business-focused content\, while Track 2 explores communication\, personal branding\, and leadership skills you can apply immediately. You’re free to switch between tracks as you go. \nEveryone then comes back together for a closing lunch\, wrapping up the Summit with shared insights\, reflection\, and one final opportunity to connect. \n  \nDates: 23-25 February 2026 \nLocation: George R. Brown Convention Center\, Houston\, TX \nSession is eligible for 9 clock hours towards CEM recertification. \nContact: Rachel Rodean – rachel@esca.org
URL:https://www.iaee.com/event/cem-preferred-provider-rising-leaders-summit-25-26feb26/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
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DTSTART;TZID=America/Chicago:20260224T083000
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CREATED:20251217T182155Z
LAST-MODIFIED:20251217T182155Z
UID:10000484-1771921800-1771943400@www.iaee.com
SUMMARY:Exhibition and Event Sales - Virtual
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nIdentify and describe the key steps in the sales cycle\nDescribe the exhibition sales process\nUnderstand partnership and sponsorship sale process\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nDevelop an international sales strategy\nExplain the importance of providing exhibitors\, partners\, and sponsors with measurable ROI\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: TBD \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-virtual-24feb26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
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