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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20260412T174629
CREATED:20250417T161128Z
LAST-MODIFIED:20250612T213631Z
UID:10000351-1765182600-1765206000@www.iaee.com
SUMMARY:Neuroscience of Exhibitions and Events - On Location at Expo! Expo!
DESCRIPTION:Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that drive deeper meaning\, inspire innovation\, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation\, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think\, and how they think so you can drive the results you want from your show. \nAfter completing this course\, the participant should be able to: \n\nExamine why our brains are wired to socially connect\nDiscover ways to leverage social connectivity in your exhibitions and events\nIdentify five key factors that drive motivations\, behaviors\, and decision-making\nAnalyze meeting room design and exhibition floor layouts to deploy best practices\nCreate brain friendly environments that drive results\nDeconstruct event industry best practices and CEM standards through a neuroscience lens\n\nThis course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College. \nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/neuroscience-of-exhibitions-and-events-on-location-at-expo-expo-8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_neuroscience-of-exhibitions-and-events.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20260412T174629
CREATED:20250417T161822Z
LAST-MODIFIED:20250612T213724Z
UID:10000352-1765182600-1765206000@www.iaee.com
SUMMARY:Housing and Registration Management - On Location at Expo! Expo!
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/housing-and-registration-management-on-location-at-expo-expo-8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251208T083000
DTEND;TZID=America/Chicago:20251208T150000
DTSTAMP:20260412T174629
CREATED:20250417T230903Z
LAST-MODIFIED:20250612T213822Z
UID:10000353-1765182600-1765206000@www.iaee.com
SUMMARY:Exhibition and Event Sales - On Location at Expo! Expo!
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nIdentify and describe the key steps in the sales cycle\nDescribe the exhibition sales process\nUnderstand partnership and sponsorship sale process\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nDevelop an international sales strategy\nExplain the importance of providing exhibitors\, partners\, and sponsors with measurable ROI\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 3:00pm Central Time. \nLocation: Expo! Expo! – George R. Brown Convention Center\, Houston\, TX \nFee: $299 for members; $440 for non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-on-location-at-expo-expo8dec25/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260202T090000
DTEND;TZID=America/New_York:20260202T153000
DTSTAMP:20260412T174629
CREATED:20251006T203040Z
LAST-MODIFIED:20251006T203040Z
UID:10000429-1770022800-1770046200@www.iaee.com
SUMMARY:Event Marketing- CEM Week
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omni channel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: TBD \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/event-marketing-cem-week-02feb26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260203T090000
DTEND;TZID=America/Chicago:20260203T153000
DTSTAMP:20260412T174629
CREATED:20251006T203620Z
LAST-MODIFIED:20251006T203620Z
UID:10000430-1770109200-1770132600@www.iaee.com
SUMMARY:Selecting Service Contractors - CEM Week
DESCRIPTION:A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate\, source\, and contract for the services and products needed to produce a successful event. \nAfter completing this course\, the participant should be able to: \n\nExplain the role and responsibilities of the official service contractor (OSC)\nIdentify the purpose and types of specialty contractors\nExplain the role and responsibilities of an exhibitor-appointed contractor (EAC)\nDetermine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process\nDiscuss the importance of identifying who handles what service and how this can impact services or costs\nArticulate how local labor regulations impact events\, including labor rights\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: TBD \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/selecting-service-contractors-cem-week-03feb26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_selecting-service-contractors.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260204T090000
DTEND;TZID=America/New_York:20260204T153000
DTSTAMP:20260412T174629
CREATED:20251006T204205Z
LAST-MODIFIED:20251006T204205Z
UID:10000431-1770195600-1770219000@www.iaee.com
SUMMARY:Floor Plan Development - CEM Week
DESCRIPTION:A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment\, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. \nAfter completing this course\, the participant should be able to: \n\nDefine elements of a successful floor plan\nAnalyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs\nIdentify factors that impact traffic flow on a floor plan to accommodate all populations of attendees\nIdentify the most common booths/stands used in a typical floor plan\nGain an understanding of safety protocols and procedures as they relate to floor plan development\nCreate a floor plan that incorporates the unique features of a venue or facility\nUnderstand and evaluate technology options and tools to maximize\, traffic flow\, sales\, and sponsorships\nIdentify various space assignment systems and how they affect the design of a floor plan\nAnalyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: TBD \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/floor-plan-development-cem-week-04feb26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_floor-plan-development.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260205T090000
DTEND;TZID=America/Chicago:20260205T153000
DTSTAMP:20260412T174629
CREATED:20251006T205117Z
LAST-MODIFIED:20251006T205117Z
UID:10000432-1770282000-1770305400@www.iaee.com
SUMMARY:Neuroscience of Exhibitions and Events - CEM Week
DESCRIPTION:Our brain selects or inhibits information based on our motivations and needs. Our social concerns are the primary drivers for how we behave. As event and exhibitions professionals we must create event experiences that drive deeper meaning\, inspire innovation\, accelerate connections and maximize our attendees’ brainpower to supercharge results. It is not about creating high energy events and exhibitions; it is about creating experiences that are meaningful and engage the social brain. This course will help you discover the primary colors of intrinsic motivation\, explore how to optimize the physical space of our events and exhibitions to produce experiences that influence what attendees think\, and how they think so you can drive the results you want from your show. \nAfter completing this course\, the participant should be able to: \n\nExamine why our brains are wired to socially connect\nDiscover ways to leverage social connectivity in your exhibitions and events\nIdentify five key factors that drive motivations\, behaviors\, and decision-making\nAnalyze meeting room design and exhibition floor layouts to deploy best practices\nCreate brain friendly environments that drive results\nDeconstruct event industry best practices and CEM standards through a neuroscience lens\n\nThis course will provide the learner who achieves competency with a dual digital badge from both IAEE and Madison College. \nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: Janet Sperstad\, CMP-Fellow \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/neuroscience-of-exhibitions-and-events-cem-week-05feb26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_neuroscience-of-exhibitions-and-events.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260206T090000
DTEND;TZID=America/Chicago:20260206T153000
DTSTAMP:20260412T174629
CREATED:20251006T205822Z
LAST-MODIFIED:20251006T205822Z
UID:10000433-1770368400-1770391800@www.iaee.com
SUMMARY:Event Operations - CEM Week
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nThis course is part of CEM Week at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: TBD \nLocation: CEM Week\, Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/event-operations-cem-week-06feb26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-operations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260219T083000
DTEND;TZID=America/Chicago:20260219T143000
DTSTAMP:20260412T174629
CREATED:20251217T181242Z
LAST-MODIFIED:20251217T181242Z
UID:10000483-1771489800-1771511400@www.iaee.com
SUMMARY:Conference and Meeting Management - Virtual
DESCRIPTION:While planning and managing exhibitions and meetings share some common aspects\, competent planning and management of meetings requires special knowledge and skills. Exhibition managers may be called upon to work closely with their organization’s meeting and education manager and should be knowledgeable about the essential aspects of meetings in all of their various formats. \nAfter completing this course\, the participant should be able to: \n\nIdentify different types of events and meetings\nCompare education and programming formats\nExplain adult learning theory\nSelect appropriate speakers for a program\nList common event space set-ups based on meeting type and size\nDescribe basic requirements for conference related housing\, travel and transportation\nPrepare Event Specification Guides and Function Set-up Orders\nOrganize ADA- compliant and accessible meetings (U.S. only)\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: Donna Johnson\, CEM-AP\, CMP \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/conference-and-meeting-management-virtual-19feb26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_conference-and-meeting-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260223T080000
DTEND;TZID=America/Chicago:20260225T170000
DTSTAMP:20260412T174629
CREATED:20251215T192716Z
LAST-MODIFIED:20251215T195818Z
UID:10000481-1771833600-1772038800@www.iaee.com
SUMMARY:CEM Preferred Provider: 2026 Rising Leaders Summit
DESCRIPTION:Description: \nThe Rising Leaders Summit blends inspiration\, education\, and connection to help the next generation of industry leaders rise with confidence. \nDay 1 begins with check-in and an opening reception— your first chance to meet peers\, ease into the Summit environment\, and start forming the relationships that carry through the week. \nDay 2 delivers a full lineup of keynotes\, panels\, small-group workshops\, hands-on learning\, and our popular Dine-Around experience. It’s a fast-paced day designed to spark ideas and build momentum. \nDay 3 shifts into customizable learning with two focused tracks. Track 1 dives into industry insights and business-focused content\, while Track 2 explores communication\, personal branding\, and leadership skills you can apply immediately. You’re free to switch between tracks as you go. \nEveryone then comes back together for a closing lunch\, wrapping up the Summit with shared insights\, reflection\, and one final opportunity to connect. \n  \nDates: 23-25 February 2026 \nLocation: George R. Brown Convention Center\, Houston\, TX \nSession is eligible for 9 clock hours towards CEM recertification. \nContact: Rachel Rodean – rachel@esca.org
URL:https://www.iaee.com/event/cem-preferred-provider-rising-leaders-summit-25-26feb26/
LOCATION:George R. Brown Convention Center\, Houston\, TX\, 1001 Avenida De Las Americas\, Houston\, TX\, 77010\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260224T083000
DTEND;TZID=America/Chicago:20260224T143000
DTSTAMP:20260412T174629
CREATED:20251217T182155Z
LAST-MODIFIED:20251217T182155Z
UID:10000484-1771921800-1771943400@www.iaee.com
SUMMARY:Exhibition and Event Sales - Virtual
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nIdentify and describe the key steps in the sales cycle\nDescribe the exhibition sales process\nUnderstand partnership and sponsorship sale process\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nDevelop an international sales strategy\nExplain the importance of providing exhibitors\, partners\, and sponsors with measurable ROI\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: TBD \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-virtual-24feb26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260226T080000
DTEND;TZID=America/Chicago:20260226T170000
DTSTAMP:20260412T174629
CREATED:20260112T181940Z
LAST-MODIFIED:20260112T181940Z
UID:10000503-1772092800-1772125200@www.iaee.com
SUMMARY:CEM Preferred Provider: Exhibit Sales Roundtable (ESR)
DESCRIPTION:Exhibit Sales Roundtable (ESR) is a facilitated information-sharing experience for executives\, managers and professionals responsible for exhibit and sponsorship sales. If there’s a better way to sell exhibit space and sponsorships\, your peers will share it at ESR. A select group of no more than 30 professionals will participate in guided discussions\, facilitated networking\, and information sharing. Every ESR client takes away action-ready tactics\, proprietary data\, and insights for finding prospects and earning customers. \nMake valuable business relationships that will add value to your event and your work. Expand your circle of industry contacts. In good times and bad\, organizations with a greater breadth of knowledge and up-to-date information make the wisest decisions. ESR helps position your event to protect and maintain its market leadership. \nCredits: Eligible for 5.75 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/cem-preferred-provider-exhibit-sales-roundtable-esr-26feb26/
LOCATION:Convene (Rosslyn City Center) in Arlington\, VA\, 1201 Wilson Blvd.\, Arlington\, VA\, 22209\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260310T083000
DTEND;TZID=America/Chicago:20260310T143000
DTSTAMP:20260412T174629
CREATED:20251217T182941Z
LAST-MODIFIED:20251217T182941Z
UID:10000485-1773131400-1773153000@www.iaee.com
SUMMARY:Security\, Risk and Crisis Management - Virtual
DESCRIPTION:Risk management is a continuing process that identifies\, analyzes\, evaluates\, and addresses exposures and monitors risk. This involves evaluating the security needs for an event and if a crisis should occur\, having a crisis management team in place to manage it. \nAfter completing this course\, the participant should be able to: \nPART ONE: Security\n\nList security components of site selection\nIdentify the security needs of exhibitions and events\nIdentify essential elements of a request for proposal for a security vendor\nEvaluate security requests for proposal responses to hire a competent security contractor\n\nPART TWO: Risk Management\n\nExplain the principles of risk management as related to insurance coverage\nList types of events and exhibition insurance\nExplain the concept of event cancellation insurance\nGeneralize the importance of requiring certificates of insurance from exhibitors\nExplore the concept of protecting against losses\n\nPART THREE: Crisis Management\n\nDefine a crisis and understand how to prepare for a variety of crises\nDevelop the basics of a crisis management plan\nIdentify various types of threats\nIdentify evaluation procedures for a crisis management plan\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: TBD \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/security-risk-and-crisis-management-virtual-10mar26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_security-risk-and-crisis-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260326T080000
DTEND;TZID=America/Chicago:20260326T170000
DTSTAMP:20260412T174629
CREATED:20260112T184933Z
LAST-MODIFIED:20260210T202117Z
UID:10000504-1774512000-1774544400@www.iaee.com
SUMMARY:CEM Preferred Provider: Attendee Acquisition Roundtable (AAR)
DESCRIPTION:Attendee Acquisition Roundtable (AAR) is a facilitated information-sharing experience where you will engage with the best marketing minds in the industry and share field-tested tactics for acquiring new and more attendees. Take away insights from executives\, managers\, and marketing specialists who walk the walk. \nAAR’s facilitated group dynamic encourages lasting professional relationship-building. Develop face-to-face connections that benefit your organization\, your event\, and your career. \nCredits: Eligible for 5.75 clock hours towards CEM Recertification
URL:https://www.iaee.com/event/cem-preferred-provider-attendee-acquisition-roundtable-aar-26mar26/
LOCATION:Convene (Rosslyn City Center) in Arlington\, VA\, 1201 Wilson Blvd.\, Arlington\, VA\, 22209\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260326T083000
DTEND;TZID=America/Chicago:20260326T143000
DTSTAMP:20260412T174629
CREATED:20251217T183644Z
LAST-MODIFIED:20251217T183644Z
UID:10000486-1774513800-1774535400@www.iaee.com
SUMMARY:Strategic Planning and Management - Virtual
DESCRIPTION:In order for organizations that plan\, manage or own exhibitions and events to remain competitive\, they must continually define and review their strategies.  This includes measuring where an event falls within a particular market segment\, developing plans to ensure business continuity\, and positioning an exhibition or event for success. \nAfter completing this course\, the participant should be able to: \nPART ONE: DEFINE EXHIBITIONS\n\nUse the CEIR Census and CEIR Index Report to gain an understanding of the current scope and performance of the exhibition industry\nUnderstand the differences between business-to-business and business-to-consumer exhibitions\nExplain the roles of the exhibition organizer\, attendee and exhibitor\nIdentify the purposes for corporate private exhibitions and events and understand their target audiences\nDiscuss the principal ways that exhibitions can be grown\n\nPART TWO: STRATEGIC ENTERPRISE MANAGEMENT: PROCESS AND OUTCOMES\n\nDefine strategic enterprise management (SEM)\nCompare the various models of strategic planning\nIdentify and define the major components of a strategic plan\nUnderstand experience design principles to optimize the overall experience of stakeholders and attendees\nUnderstand how to incorporate principles of EDI\, sustainability\, and health and safety into event design\nDescribe a basic strategic planning process\nDifferentiate between strategic enterprise management and the strategic planning process\nExplain the benefits of strategic planning and management\n\nPART THREE: PROJECT MANAGEMENT: MANAGING SUCCESSFUL EXHIBITIONS\n\nIdentify the major elements in the project management process\nDemonstrate the role of project management in developing goals and objectives\nIdentify the elements in a work breakdown structure\nIdentify the requirements necessary to effectively manage and motivate a project management team\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: TBD \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/strategic-planning-and-management-virtual-26mar26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_strategic-planning-and-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260414T083000
DTEND;TZID=America/Chicago:20260414T143000
DTSTAMP:20260412T174629
CREATED:20251217T184239Z
LAST-MODIFIED:20260409T201727Z
UID:10000487-1776155400-1776177000@www.iaee.com
SUMMARY:Facilities and Site Selection - Virtual
DESCRIPTION:Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning\, including access for attendees of all populations\, organizational goals and objectives\, exhibitor/attendee needs\, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. \nAfter completing this course\, the participant should be able to: \n\nEvaluate and select a geographical location and a facility that meets the goals of the stakeholder\, as well as the exhibition and/or event\nDifferentiate between the types of facilities that host exhibitions and/or events\nDiscuss the similarities and differences between U.S. and non-U.S. facilities\nArticulate the value and economic impact of the exhibition on the host city\nIdentify potential revenue streams for facilities to aid in negotiations\nDiscuss and apply the key components of conducting a site visit\nGain an understanding of the essential elements required in a request for proposal (RFP)\nDiscuss the importance of both strategic and operational aspects of site selection\nIdentify members of the site-selection committee\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \n  \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/facilities-and-site-selection-virtual-14apr26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_facilities-and-site-selection.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260421T083000
DTEND;TZID=America/Chicago:20260421T143000
DTSTAMP:20260412T174629
CREATED:20260121T231513Z
LAST-MODIFIED:20260121T231513Z
UID:10000523-1776760200-1776781800@www.iaee.com
SUMMARY:Event Marketing
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omni channel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: Projeni Pather\, CEM \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/event-marketing-21apr26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260507T090000
DTEND;TZID=America/New_York:20260507T153000
DTSTAMP:20260412T174629
CREATED:20251217T200114Z
LAST-MODIFIED:20260409T201713Z
UID:10000498-1778144400-1778167800@www.iaee.com
SUMMARY:Facilities and Site Selection
DESCRIPTION:Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning\, including access for attendees of all populations\, organizational goals and objectives\, exhibitor/attendee needs\, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. \nAfter completing this course\, the participant should be able to: \n\nEvaluate and select a geographical location and a facility that meets the goals of the stakeholder\, as well as the exhibition and/or event\nDifferentiate between the types of facilities that host exhibitions and/or events\nDiscuss the similarities and differences between U.S. and non-U.S. facilities\nArticulate the value and economic impact of the exhibition on the host city\nIdentify potential revenue streams for facilities to aid in negotiations\nDiscuss and apply the key components of conducting a site visit\nGain an understanding of the essential elements required in a request for proposal (RFP)\nDiscuss the importance of both strategic and operational aspects of site selection\nIdentify members of the site-selection committee\n\nThis course is at the Freeman office in Alexandria\, VA and will be held from 9:00am – 3:30pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \n  \nLocation: Freeman office\, Alexandria\, VA \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/facilities-and-site-selection-07may26/
LOCATION:Freeman Alexandria\, 11 Canal Center Plaza Suite 100\, Alexandria\, VA\, 22314\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_facilities-and-site-selection.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260518T080000
DTEND;TZID=America/Chicago:20260520T170000
DTSTAMP:20260412T174629
CREATED:20260223T170522Z
LAST-MODIFIED:20260223T174007Z
UID:10000542-1779091200-1779296400@www.iaee.com
SUMMARY:CEM Preferred Provider: Experiential Marketing Summit
DESCRIPTION:Program Learning Objectives: The Experiential Marketing Summit equips marketing leaders to elevate experiential from tactic to growth engine by aligning live experiences with measurable business outcomes. Attendees will learn how to redefine KPIs beyond impressions and foot traffic\, integrating data\, AI\, and emerging technologies to drive smarter strategy and performance. Attendees leave with actionable insights to maximize impact\, innovation and brand influence. \nProgram Description: The 2026 Experiential Marketing Summit 18-20 May 2026\, brings together brand leaders\, exhibit strategists\, and marketing innovators to redefine the role of live experiences in today’s performance-driven landscape. As experiential continues to evolve from a supporting tactic to a central growth engine\, the program explores how to align engagements with measurable business outcomes. With keynotes\, case studies\, and interactive discussions\, attendees examine emerging technologies\, evolving KPI models\, design strategies\, and the operational excellence required to execute high-impact activations. Designed for decision-makers shaping the future of brand engagement\, EMS delivers both strategic insight and practical frameworks to maximize influence\, innovation and measurable results. \nCEM recertification: each hour of education is eligible for one clock hour towards CEM recertification.
URL:https://www.iaee.com/event/cem-preferred-provider-experiential-marketing-summit-18-20may26/
LOCATION:MGM Grand\, Las Vegas\, NV\, 3799 S Las Vegas Blvd\, Las Vegas\, NV\, 89109\, United States
CATEGORIES:CEM,CEM On-Location,CEM Preferred Provider,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-certification-badge-2024_1000px_cem-preferred-provider-e1738276350485.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260602T083000
DTEND;TZID=America/Los_Angeles:20260602T163000
DTSTAMP:20260412T174629
CREATED:20260305T233020Z
LAST-MODIFIED:20260409T201744Z
UID:10000566-1780389000-1780417800@www.iaee.com
SUMMARY:Floor Plan Development
DESCRIPTION:A well-designed floor plan or layout is critical to the success of an exhibition or event. In a rapidly changing business environment\, a floor plan must meet the logistical needs of exhibitors and sponsors and the shopping habits of attendees with sufficient flexibility to adjust for growth or consolidation. \nAfter completing this course\, the participant should be able to: \n\nDefine elements of a successful floor plan\nAnalyze an exhibition’s target market and industry segment to develop a floor plan that meets both exhibitor and attendee needs\nIdentify factors that impact traffic flow on a floor plan to accommodate all populations of attendees\nIdentify the most common booths/stands used in a typical floor plan\nGain an understanding of safety protocols and procedures as they relate to floor plan development\nCreate a floor plan that incorporates the unique features of a venue or facility\nUnderstand and evaluate technology options and tools to maximize\, traffic flow\, sales\, and sponsorships\nIdentify various space assignment systems and how they affect the design of a floor plan\nAnalyze and evaluate past and current floor plans to identify sources of improvement and enhancements to future floor plans\n\nTime: 8:30am – 4:30pm Pacific Time \nThis course is hosted by Las Vegas Expo (LVE) and will take place at the LVE office at 6225 Annie Oakley Drive\, Las Vegas\, NV 89120. It will be held from 8:30am – 3:00pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: Erika Welling\, CEM\, DES \nLocation: LVE office\, 6225 Annie Oakley Drive\, Las Vegas\, NV 8912 \nFee: $329 for members and non-members \n 
URL:https://www.iaee.com/event/floor-plan-development-2jun26/
LOCATION:Las Vegas Expo (LVE)\, 6225 Annie Oakley Drive\, Las Vegas\, NV\, 89120\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_floor-plan-development.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260603T083000
DTEND;TZID=America/Los_Angeles:20260603T163000
DTSTAMP:20260412T174629
CREATED:20260305T233508Z
LAST-MODIFIED:20260409T201814Z
UID:10000567-1780475400-1780504200@www.iaee.com
SUMMARY:Housing and Registration Management
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security)\n\nTime: 8:30am – 4:30pm Pacific Time \nThis course is hosted by Las Vegas Expo (LVE) and will take place at the LVE office at 6225 Annie Oakley Drive\, Las Vegas\, NV 89120. It will be held from 8:30am – 3:00pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: Melanie Mathis\, CEM \nLocation: LVE office\, 6225 Annie Oakley Drive\, Las Vegas\, NV 8912 \nFee: $329 for members and non-members \n 
URL:https://www.iaee.com/event/housing-and-registration-management-3jun26/
LOCATION:Las Vegas Expo (LVE)\, 6225 Annie Oakley Drive\, Las Vegas\, NV\, 89120\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260609T083000
DTEND;TZID=America/Chicago:20260609T143000
DTSTAMP:20260412T174629
CREATED:20251217T185552Z
LAST-MODIFIED:20251217T185552Z
UID:10000489-1780993800-1781015400@www.iaee.com
SUMMARY:Exhibitor Relations - Virtual
DESCRIPTION:Exhibitors are a critical stakeholder in the exhibitions and events industry that are often misunderstood or overlooked. Understanding how to partner with exhibitors to ensure their success will help drive value for the show organizer\, the exhibitor and the attendee. It is important for show organizers to understand the root causes of pain points for exhibitors and what systems\, processes and solutions a show organizer can implement to address the needs of their exhibitors and create success for all stakeholders. \nAfter completing this course\, the participant should be able to: \n\nAccurately identify all stakeholder groups and their role in the exhibitions industry.\nDescribe what elements of an RFP can be negotiated and how those choices may impact the exhibitors\, both positively and negatively.\nExplain the current pain points for exhibitors\, including the root cause of those pain points and possible ways to address them to benefit both the exhibitor and the trade show stakeholders.\nDescribe the differences between show rules\, union rules and venue rules.\nExplain the importance of communicating with and resolving issues for exhibitors\, including identifying practical systems\, processes and solutions to address these situations.\nSet sustainability goals for a trade show and understand the driving factors to encourage participation from exhibitors.\nDevelop and implement DE&I initiatives to create an inclusive experience.\nRecall a range of technology and understand how to use it effectively.\nSupport exhibitors in calculating ROI through the use of data and metrics.\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nInstructor: Jessica Sibila\, CMP\, CTSM \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/exhibitor-relations-virtual-09jun26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibitor-relations-1.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260625T083000
DTEND;TZID=America/Chicago:20260625T143000
DTSTAMP:20260412T174629
CREATED:20251217T190151Z
LAST-MODIFIED:20260410T153311Z
UID:10000490-1782376200-1782397800@www.iaee.com
SUMMARY:Event Operations - Virtual
DESCRIPTION:Producing successful exhibitions often hinges upon the proper management of logistics. Every event contains thousands of details that must be processed logically\, sequentially and precisely. While managing logistics well is essential\, exhibitions are intended primarily to bring buyers and sellers together in an environment that is conducive to their respective objectives. All of the stakeholders of an exhibition must communicate effectively before\, during and after the event to ensure its success. Event operations focuses on the unique role of the exhibition organizer and his/her team in orchestrating all of the elements. \nAfter completing this course\, the participant should be able to: \n\nIdentify teams for event and project timelines for key stakeholders\nEstablish show rules and regulations and their enforcement on-site\nDevelop a plan to manage the on-site exhibition operations\nExplain the components of on-site communications\nIdentify the exhibition cycle phases\nReview the roles of the on-site exhibition team\, including staff and vendors\nEvaluate the overall on-site operations\nConduct a post-event analysis\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/event-operations-virtual25jun26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-operations.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260709T083000
DTEND;TZID=America/Chicago:20260709T143000
DTSTAMP:20260412T174629
CREATED:20251217T190715Z
LAST-MODIFIED:20260409T202221Z
UID:10000491-1783585800-1783607400@www.iaee.com
SUMMARY:Event Marketing - Virtual
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omni channel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \n  \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/event-marketing-virtual-09jul26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260721T083000
DTEND;TZID=America/Los_Angeles:20260721T163000
DTSTAMP:20260412T174629
CREATED:20260305T232441Z
LAST-MODIFIED:20260409T201829Z
UID:10000565-1784622600-1784651400@www.iaee.com
SUMMARY:Event Marketing
DESCRIPTION:Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social\, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas\, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face to face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools\, thus further enriching the show experience. \nAfter completing this course\, the participant should be able to: \n\nDefine marketing\, explain the difference between the marketing and sales functions\nIdentify the elements of a marketing plan\nDescribe market segmentation\, define target markets and explain how to reach global audiences\nReview event evaluation processes and discuss the importance of establishing benchmarks to measure goal attainment\nExplain the benefits of developing omni channel marketing and content management strategies\nDiscuss the forms of sponsorship and promotional opportunities associated with exhibitions and events\nUse data analytics to determine Return on Investment (ROI) of partnerships\, sponsorships and marketing campaigns\n\nTime: 8:30am – 4:30pm Pacific Time \nThis course is hosted by the IAEE N. CA Chapter and will take place at the American Academy of Ophthalmology office at 655 Beach Street\, San Francisco\, CA 94109. It will be held from 8:30am – 3:00pm. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: Necoya Tyson\, CEM-AP\, CGMP\, CCEP \nLocation: Academy of Ophthalmology office\, 655 Beach Street\, San Francisco\, CA 94109 \nFee: $329 for members and non-members \n 
URL:https://www.iaee.com/event/event-marketing-21jul26/
LOCATION:American Academy of Ophthalmology Offices\, 655 Beach Street\, San Francisco\, CA\, 94109\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_event-marketing.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260818T083000
DTEND;TZID=America/Chicago:20260818T143000
DTSTAMP:20260412T174629
CREATED:20251217T191633Z
LAST-MODIFIED:20260409T202424Z
UID:10000492-1787041800-1787063400@www.iaee.com
SUMMARY:Finance\, Budgeting and Contracts - Virtual
DESCRIPTION:Understanding the terminology and application of accounting\, finance and budgeting fundamentals allows the exhibition organizer to make a greater contribution to the growth and financial success of the organization. It is essential to develop a budget and manage the financial strategies of the exhibition. A well-developed and well-administered budget is crucial to enabling the exhibition organizer to accurately project and monitor income and expenses\, track cash flow and cost controls and ultimately measure the success of the event and the organization’s return on investment. \nAfter completing this course\, the participant should be able to: \nPART 1 – Budget Management\n\nIdentify and define common revenue and expense sources for exhibitions and events\nDesign practical fee structures for registration\, exhibits\, sponsorships and advertisements\nExplain basic accounting principles\nCreate an exhibition or event budget\n\nPART 2 – Accounting Principles\n\nIdentify key elements in financial statements used by the exhibition organizer\nInterpret financial statements to demonstrate the value of the exhibition\nUnderstand how to manage the master account\nPrepare and manage cash flow statements; manage and control cash\nCalculate return on investment (ROI)\n\nPART 3 – Basics of Hotel and Venue Contracts\n\nRecognize the importance of proper contracts for exhibitors\, facilities and vendors\nDiscuss the importance of cancellation and performance clauses\nExplain force majeure and how it may impact an exhibition\nList possible concessions and explain how they are determined\nDefine the terminology in standard hotel and facility contracts\nReview provisions and clauses commonly included in hotel and facility contracts\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \n  \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/finance-budgeting-and-contracts-virtual-18aug26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_finance-budgeting-and-contracts.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260825T083000
DTEND;TZID=America/Chicago:20260825T143000
DTSTAMP:20260412T174629
CREATED:20251217T192339Z
LAST-MODIFIED:20260409T202448Z
UID:10000493-1787646600-1787668200@www.iaee.com
SUMMARY:Selecting Service Contractors - Virtual
DESCRIPTION:A successful exhibition or event is often produced by the efforts of multiple service providers. A substantial portion of the exhibition or event organizer’s responsibility is to evaluate\, source\, and contract for the services and products needed to produce a successful event. \nAfter completing this course\, the participant should be able to: \n\nExplain the role and responsibilities of the official service contractor (OSC)\nIdentify the purpose and types of specialty contractors\nExplain the role and responsibilities of an exhibitor-appointed contractor (EAC)\nDetermine criteria to be used for selecting service contractors through the Request for Proposal (RFP) process\nDiscuss the importance of identifying who handles what service and how this can impact services or costs\nArticulate how local labor regulations impact events\, including labor rights\n\nThere will be an optional 30-minute study period followed by an hour for the exam. Those that are recertifying\, not taking the exam\, or taking the course as not part of the CEM program will end their day at 2:30pm Central Time. \n  \nLocation: Virtual \nFee: $349 members/$490 non-members
URL:https://www.iaee.com/event/selecting-service-contractors-virtual-25aug26/
LOCATION:Virtual
CATEGORIES:CEM,CEM Virtual,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_selecting-service-contractors.webp
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260921T083000
DTEND;TZID=America/New_York:20260921T150000
DTSTAMP:20260412T174629
CREATED:20251202T195805Z
LAST-MODIFIED:20251202T201244Z
UID:10000474-1789979400-1790002800@www.iaee.com
SUMMARY:Housing and Registration Management - CEM Week
DESCRIPTION:Today’s exhibition professional has more to do than simply manage an exhibition. In reality\, an exhibition professional is responsible for several crucial service-related elements. Two of the service fundamentals inherent in most events are arranging for accommodations for guests (“housing”) and identifying which guests will be allowed access to which portion of an event (“registration”). Planning must begin early to ensure housing and registration are easily assessed and do not become a hindrance to attending the event. When managed well\, housing and registration can enhance an event and create an incentive for future attendance. \nAfter completing this course\, the participant should be able to: \n\nIdentify key elements of planning and managing registration and housing\nDescribe differences between exhibitors and attendees in housing needs and booking habits\nDescribe differences in registration policies and processes for exhibitors and attendees\nEvaluate housing and registration event management options\nDevelop basic housing and registration planning timelines\nDemonstrate knowledge of financial and contractual commitments\nUnderstand how to manage housing and registration data (e.g.\, GDPR\, data privacy\, data protection\, data security).\n\nThis course is part of CEM Week at the Huntington Convention Center in Cleveland\, OH and will be held from 8:30am – 3:00pm Eastern Time. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: TBD \nLocation: CEM Week\, Huntington Convention Center\, Cleveland\, OH \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/housing-and-registration-management-cem-week-21sept26/
LOCATION:Huntington Convention Center\, 1 Saint Clair Ave NE\,\, Cleveland\, OH\, 44114\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_housing-and-registration-management.webp
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260922T080000
DTEND;TZID=America/New_York:20260922T170000
DTSTAMP:20260412T174629
CREATED:20251202T201042Z
LAST-MODIFIED:20251202T201042Z
UID:10000475-1790064000-1790096400@www.iaee.com
SUMMARY:Exhibition and Event Sales - CEM Week
DESCRIPTION:In order to ensure the success of an event or exhibition\, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be\, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits\, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources\, and preparing the exhibition prospectus in a comprehensive and engaging way. \nAfter completing this course\, the participant should be able to: \n\nIdentify and describe the key steps in the sales cycle\nDescribe the exhibition sales process\nUnderstand partnership and sponsorship sale process\nExplain the importance of relationship selling in the sales process\nIdentify different pricing strategies\nDevelop an international sales strategy\nExplain the importance of providing exhibitors\, partners\, and sponsors with measurable ROI\n\nTime: 8:30am – 3:00pm Eastern Time \nThis course is part of CEM Week at the Huntington Convention Center in Cleveland\, OH and will be held from 8:30am – 3:00pm Eastern Time. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: TBD \nLocation: CEM Week\, Huntington Convention Center\, Cleveland\, OH \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/exhibition-and-event-sales-cem-week-22sept26/
LOCATION:Huntington Convention Center\, 1 Saint Clair Ave NE\,\, Cleveland\, OH\, 44114\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_exhibition-and-event-sales.webp
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260923T083000
DTEND;TZID=America/Chicago:20260923T150000
DTSTAMP:20260412T174629
CREATED:20251202T202015Z
LAST-MODIFIED:20251202T202015Z
UID:10000476-1790152200-1790175600@www.iaee.com
SUMMARY:Facilities and Site Selection - CEM Week
DESCRIPTION:Site selection is a crucial first step in producing a successful exhibition or event. This includes the process of choosing both a geographical location and a facility for an exhibition or event. Site selection consists of advanced detailed planning\, including access for attendees of all populations\, organizational goals and objectives\, exhibitor/attendee needs\, and transportation. Careful consideration should be given to all factors that could impact the success of the overall exhibition. \nAfter completing this course\, the participant should be able to: \n\nEvaluate and select a geographical location and a facility that meets the goals of the stakeholder\, as well as the exhibition and/or event\nDifferentiate between the types of facilities that host exhibitions and/or events\nDiscuss the similarities and differences between U.S. and non-U.S. facilities\nArticulate the value and economic impact of the exhibition on the host city\nIdentify potential revenue streams for facilities to aid in negotiations\nDiscuss and apply the key components of conducting a site visit\nGain an understanding of the essential elements required in a request for proposal (RFP)\nDiscuss the importance of both strategic and operational aspects of site selection\nIdentify members of the site-selection committee\n\nTime: 8:30am – 3:00pm Eastern Time \nThis course is part of CEM Week at the Huntington Convention Center in Cleveland\, OH and will be held from 8:30am – 3:00pm Eastern Time. Those staying to take the exam will have an optional 30-minute study period followed by an hour for the exam. You must read the workbook ahead of class. \nInstructor: Donna Johnson\, CEM-AP\, CMP \nLocation: CEM Week\, Huntington Convention Center\, Cleveland\, OH \nFee: $329 for members; $470 for non-members
URL:https://www.iaee.com/event/facilities-and-site-selection-cem-week-23sept26/
LOCATION:Huntington Convention Center\, 1 Saint Clair Ave NE\,\, Cleveland\, OH\, 44114\, United States
CATEGORIES:CEM,CEM On-Location,Events
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2024/05/cem-badge-2024_300px_facilities-and-site-selection.png
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END:VCALENDAR