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DTSTART;TZID=America/Chicago:20260304T103000
DTEND;TZID=America/Chicago:20260304T111500
DTSTAMP:20260404T145612
CREATED:20260123T145048Z
LAST-MODIFIED:20260123T145048Z
UID:10000526-1772620200-1772622900@www.iaee.com
SUMMARY:Exhibitions & Events Amidst Uncertainty: 8 Questions For 2026 In Washington\, D.C.
DESCRIPTION:Webinar Description: \nNew year\, new political and policy uncertainty? What happens in the White House and on Capitol Hill in 2026 will have a far-reaching impact throughout the business and professional events industry. What can you expect from Washington\, D.C. this year? What policy issues are ECA and IAEE focused on in 2026? How can industry leaders and advocates get involved?  For answers to these questions and more\, please join ECA’s Executive Vice President\, Tommy Goodwin\, as she shares the latest news from inside the Beltway and goes behind the headlines to show you how what happens in Washington\, D.C.\, will impact what happens on the show floor. \nLearning objectives: \n\nUnderstand the 8 key politics and policy questions that will impact the industry this year\n\n\nLearn about IAEE and ECA’s top 2026 public policy priorities\n\n\nFind out how you can get involved on behalf of IAEE and the broader industry.\n\nIAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification. \nPresenter(s): Tommy Goodwin\, FASAE\, CAE\, PMP\, CMP  \nSponsor(s): New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/exhibitions-events-amidst-uncertainty-8-questions-for-2026-in-washington-d-c-04mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260305T103000
DTEND;TZID=America/Chicago:20260305T113000
DTSTAMP:20260404T145612
CREATED:20251104T192023Z
LAST-MODIFIED:20260219T172929Z
UID:10000460-1772706600-1772710200@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship: Part 1 Sales Strategy & Research
DESCRIPTION:Webinar Description:  \nThis is the first session in a dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.  \nLearning Objectives:  \n\nIdentify the core elements of a successful exhibit and sponsorship sales strategy. \n\n\nApply research methods to build prospect lists and align offerings with market needs. \n\n\nDevelop the prospectus to support the organization’s revenue goals. \n\nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nFull Series:  \n5 MARCH (10:30 am – 11:30 am CST) – IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research \n12 MARCH (10:30 am – 11:30 am CST) – IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work \n19 MARCH (10:30 am – 11:30 am CST) – IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  \nPresenter: CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP  \nSponsors: New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-sales-sponsorship-part-1-sales-strategy-research-05mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260305T103000
DTEND;TZID=America/Chicago:20260305T113000
DTSTAMP:20260404T145612
CREATED:20251104T224231Z
LAST-MODIFIED:20260313T185536Z
UID:10000463-1772706600-1772710200@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship
DESCRIPTION:Webinar Description:  \nThis is this dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. Save time and money by registering for this impactful 3-part series!   \n5 March 2026   \nIAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 1: Sales Strategy & Research \n12 March 2026  \nIAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 2: Sales Tactics That Work \n19 March 2026  \nIAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 3: Analytics and Review \nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  \nPresenter: CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP  \nSponsors: New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/iaee-specialty-webinar-series-mastering-expo-event-sales-full-3-part-series-05mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260311T103000
DTEND;TZID=America/Chicago:20260311T111500
DTSTAMP:20260404T145612
CREATED:20260211T173834Z
LAST-MODIFIED:20260220T173611Z
UID:10000536-1773225000-1773227700@www.iaee.com
SUMMARY:The Role Of Communication Strategy In Event Success
DESCRIPTION:Webinar Description: \nCommunication is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation\, exhibitor value\, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study\, we’ll examine how clear guidance\, pre-event communications\, and well-timed nudges shape attendee and exhibitor behavior before\, during\, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle. \nLearning Objectives: \n\nFind out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle\, using IAEE’s Expo! Expo! 2025 as a case study.\nLearn how to develop a strategic communication framework that integrates clear guidance\, pre-event messaging\, and timely nudges to enhance participant engagement and exhibitor value.\nDiscover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock hour towards CEM recertification. \nPresenter(s): Nicole Bowman\, MBA\, CEM-AP\, Vice President of Marketing and Communications\, IAEE and Beverly Elliott\, CEM\, Account Manager\, Exhibitions & Sales\, IAEE and Kendra Black\, Website Product Manager\, Swapcard \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/the-role-of-communication-strategy-in-event-success-11mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260312T103000
DTEND;TZID=America/Chicago:20260312T113000
DTSTAMP:20260404T145612
CREATED:20251104T205724Z
LAST-MODIFIED:20260219T172412Z
UID:10000461-1773311400-1773315000@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship: Sales Tactics That Work (Part 2)
DESCRIPTION:Webinar Description:  \nThis is the second session in a dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session\, participants will learn a variety of proven sales tactics.   \nLearning Objectives:  \n\nWrite effective sales and phone scripts and utilize them for effective outreach tactics \n\n\nUncover potential exhibitor/sponsor needs by asking the right questions. \n\n\nConfidently handle objections and negotiations to secure commitments. \n\nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-sales-sponsorship-sales-tactics-that-work-part-2-12mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260318T103000
DTEND;TZID=America/Chicago:20260318T111500
DTSTAMP:20260404T145612
CREATED:20260211T203532Z
LAST-MODIFIED:20260226T174622Z
UID:10000537-1773829800-1773832500@www.iaee.com
SUMMARY:CEIR Report: The Voice of Young Professionals - What They Value Most On The Show Floor & How To Deliver It
DESCRIPTION:Webinar Description: \nAs Gen Z and young Millennials become a growing presence on B2B trade show floors\, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out\, CEIR went straight to young professionals\, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life. \nIn this session\, CEIR convenes young professionals to react to the research results\, share real-world examples of when trade shows succeed (and fall short)\, and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.\nCEIR Vice President of Research Nancy Drapeau\, IPC\, and her Gen Z colleague\, Natali Tsalikis\, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic\, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful\, this is a session you won’t want to miss. \nLearning Objectives:\n• Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees\n• Explore real examples of how organizers and exhibitors are successfully delivering on these expectations\n• Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term value \nIAEE webinars are free to members and available to non-members for $49. Upon completion\, this session is eligible to earn 0.75 Clock hour towards CEM recertification. \nPresenter(s): Nancy Drapeau\, IPC\, VP of Research\, CEIR; Natali Tsalikis\, M.S.\, Junior Market Researcher\, CEIR; Liam McNicholl\, Exhibitor Experience Manager\, Society of Interventional Radiology; Jackie Gronske\, CEM\, Senior Manager\, Exhibits and Sponsorship\, American Institute of Architects \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/ceir-report-the-voice-of-young-professionals-what-they-value-most-on-the-show-floor-how-to-deliver-it-18mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260319T103000
DTEND;TZID=America/Chicago:20260319T113000
DTSTAMP:20260404T145612
CREATED:20251104T214912Z
LAST-MODIFIED:20260219T172511Z
UID:10000462-1773916200-1773919800@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship: Analytics and Review (Part 3)
DESCRIPTION:Webinar Description:  \nThis is the third session in a dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what\, how and when to dive into analytics and what areas to focus on for reviewing event ROI.  \nLearning Objectives:  \n\nEvaluate sales performance using key metrics\, dashboards\, and pipeline tracking in your CRM. \n\n\nLearn to translate sales analytics into actionable strategies for future revenue growth. \n\n\nConduct a structured post-show review to identify successes and areas for improvement. \n\nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  \nPresenter: CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP  \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-sales-sponsorship-analytics-and-review-part-3-19mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260325T103000
DTEND;TZID=America/Chicago:20260325T111500
DTSTAMP:20260404T145612
CREATED:20260126T184242Z
LAST-MODIFIED:20260126T184954Z
UID:10000528-1774434600-1774437300@www.iaee.com
SUMMARY:Thriving as an Independent Event Organizer: Best Practices and Pitfalls to Avoid
DESCRIPTION:Webinar Description:  \nExplore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins\, CMP\, and Necoya L. Tyson\, CEM-AP\, CGMP\, CCEP. This 45-minute session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid\, helping you build a successful and sustainable career as an independent event professional.  \nLearning Objectives:  \n\nIdentify the various roles and opportunities available to independent event organizers\, including how to effectively augment teams within associations or larger organizations. \n\n\nApply best practices for managing independent event projects\, from initial planning through execution\, to ensure seamless collaboration and successful outcomes. \n\n\nRecognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles. \n\nIAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification.  \nPresenter(s): Jennifer D. Collins\, CMP\, and Necoya L. Tyson\, CEM-AP\, CGMP\, CCEP 
URL:https://www.iaee.com/event/thriving-as-an-independent-event-organizer-best-practices-and-pitfalls-to-avoid-25mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260401T103000
DTEND;TZID=America/Chicago:20260401T111500
DTSTAMP:20260404T145612
CREATED:20260123T222711Z
LAST-MODIFIED:20260123T223400Z
UID:10000527-1775039400-1775042100@www.iaee.com
SUMMARY:Successful & Scalable Email Marketing Tactics
DESCRIPTION:Webinar Description:  \nAre you looking for fresh\, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede\, CAE\, Chief Consultant at Ricochet\, and Nicole Bowman\, CEM-AP\, MBA\, Vice President\, Marketing & Communications at IAEE\, for an engaging 45-minute webinar. They will share practical\, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.  \nLearning Objectives:  \n\nIdentify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events. \n\n\nExplore scalable email marketing tactics that can be adapted and applied across different association and company event contexts. \n\n\nDevelop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion. \n\nIAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification.  \nPresenter(s): Chris Gloede\, CAE and Nicole Bowman\, MBA\, CEM-AP \nSponsor(s): New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/successful-scalable-email-marketing-tactics-01apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260408T103000
DTEND;TZID=America/Chicago:20260408T111500
DTSTAMP:20260404T145612
CREATED:20260202T223751Z
LAST-MODIFIED:20260203T185231Z
UID:10000532-1775644200-1775646900@www.iaee.com
SUMMARY:Getting Young Professionals Into The Events Industry: The Annabelle Project Case Study
DESCRIPTION:Webinar Description:  \nThe events industry doesn’t have a “talent shortage.” It has a relevance problem. Young professionals aren’t avoiding our industry because they lack interest\, they’re avoiding it because we’ve failed to clearly articulate the value of a career in events\, provide credible on-ramps\, and deliver early wins that justify long-term commitment. Career fairs\, internships\, and inspirational panels haven’t fixed the problem. In many cases\, they’ve made it worse. This session will provide a case study into the Annabelle Project which was designed as a direct response to that failure.   \nIn this 45- minute\, no-theory\, case-study-driven session\, Warwick Davies breaks down how a focused mentorship and exposure model has successfully moved college-age talent\, particularly students from HBCUs and Hispanic-Serving Institutions\, from industry-curious to industry-committed. This session challenges conventional “pipeline” thinking and replaces it with a practical\, repeatable system for attracting\, qualifying\, and retaining young professionals who actually stay. If your organization is serious about talent\, not optics\, this session will give you a different way to think\, decide\, and act.  \nLearning Objectives:  \n\nDiagnose why most young professional initiatives fail\, and identify the hidden assumptions that sabotage recruitment and retention efforts. \n\n\nDeconstruct the Annabelle Project model to understand how mentorship\, access\, and accountability create real career momentum—not temporary enthusiasm. \n\n\nImplement one immediately actionable shift that increases the perceived value of an events career to young professionals and strengthens long-term talent ROI. \n\nIAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification.  \nPresenter(s): Warwick Davies
URL:https://www.iaee.com/event/getting-young-professionals-into-the-events-industry-the-annabelle-project-case-study-08apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260409T103000
DTEND;TZID=America/Chicago:20260409T113000
DTSTAMP:20260404T145613
CREATED:20260218T183332Z
LAST-MODIFIED:20260313T185638Z
UID:10000541-1775730600-1775734200@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Design For The Brain
DESCRIPTION:Webinar Description: \nIAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement\, recall\, and connection across live and virtual environments. The series focuses on practical\, experience-driven design strategies that translate research on attention\, memory\, and social interaction into real-world event applications. \nEach session builds on the last\, guiding participants through three core elements of event experience: attention\, memory\, and connection. Built-in micro breaks are integrated throughout each session to support focus\, model effective design\, and enhance learning in real time. Each webinar is 60 minutes in length and includes interactive moments\, reflection\, and Q&A. A downloadable workbook supports applied learning across all three sessions. \nAfter attending all three virtual sessions\, participants will receive a Certificate of Completion and earn 3 clock hours towards CEM recertification. This session is $99 Members | Non-Members $149. \nTimes:  \n 9 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n16 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n23 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n  \n9 April 2026  \nSession 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  \nAttention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus\, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload\, improve session flow\, and design agendas and environments that support sustained attention without adding more content or complexity. \nLearning Objectives \n\nExplain how attention functions in live and virtual event settings\nIdentify common event design choices that reduce focus and engagement\nApply practical strategies to support sustained attention\nDesign agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.\n\n16 April 2026 \nSession 2: Designing for Memory: Creating Events People Actually Remember  \nWhile events often deliver large volumes of information\, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages\, moments\, and experiences. \nParticipants will explore how session structure\, storytelling\, repetition\, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself. \nLearning Objectives  \n\nDistinguish between engagement and long-term memory\nIdentify design elements that support retention and recall\nApply techniques that strengthen memory without increasing content volume\nBuild memory anchors into sessions\, exhibits\, and experiences. Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.\n\n23 April 2026 \nSession 3: Designing for Connection: How Events Build Trust\, Belonging\, and Meaningful Interaction \nConnection is central to successful events. This session explores how people experience social environments and how event design influences trust\, comfort\, and participation. Participants will learn how layout\, facilitation\, pacing\, and interaction design affect whether attendees feel included\, engaged\, and willing to participate\, and how these factors shape overall event outcomes. \nLearning Objectives \n\nUnderstand how social environments influence engagement and trust\nIdentify barriers to interaction created by common event design choices\nDesign experiences that encourage meaningful connection\nApply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.\n\nPresenter: Lisa Schulteis\, Founder/Owner ElectraLime Marketing; Your Event Marketplace; Executive Director\, Northwest Event Show Seattle \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-design-for-the-brain-09apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260416T103000
DTEND;TZID=America/Chicago:20260416T113000
DTSTAMP:20260404T145613
CREATED:20260313T191327Z
LAST-MODIFIED:20260313T191848Z
UID:10000571-1776335400-1776339000@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Design For The Brain
DESCRIPTION:Webinar Description: \nIAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement\, recall\, and connection across live and virtual environments. The series focuses on practical\, experience-driven design strategies that translate research on attention\, memory\, and social interaction into real-world event applications. \nEach session builds on the last\, guiding participants through three core elements of event experience: attention\, memory\, and connection. Built-in micro breaks are integrated throughout each session to support focus\, model effective design\, and enhance learning in real time. Each webinar is 60 minutes in length and includes interactive moments\, reflection\, and Q&A. A downloadable workbook supports applied learning across all three sessions. \nAfter attending all three virtual sessions\, participants will receive a Certificate of Completion and earn 3 clock hours towards CEM recertification. This session is $99 Members | Non-Members $149. \nTimes:  \n 9 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n16 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n23 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n  \n9 April 2026  \nSession 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  \nAttention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus\, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload\, improve session flow\, and design agendas and environments that support sustained attention without adding more content or complexity. \nLearning Objectives \n\nExplain how attention functions in live and virtual event settings\nIdentify common event design choices that reduce focus and engagement\nApply practical strategies to support sustained attention\nDesign agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.\n\n16 April 2026 \nSession 2: Designing for Memory: Creating Events People Actually Remember  \nWhile events often deliver large volumes of information\, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages\, moments\, and experiences. \nParticipants will explore how session structure\, storytelling\, repetition\, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself. \nLearning Objectives  \n\nDistinguish between engagement and long-term memory\nIdentify design elements that support retention and recall\nApply techniques that strengthen memory without increasing content volume\nBuild memory anchors into sessions\, exhibits\, and experiences. Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.\n\n23 April 2026 \nSession 3: Designing for Connection: How Events Build Trust\, Belonging\, and Meaningful Interaction \nConnection is central to successful events. This session explores how people experience social environments and how event design influences trust\, comfort\, and participation. Participants will learn how layout\, facilitation\, pacing\, and interaction design affect whether attendees feel included\, engaged\, and willing to participate\, and how these factors shape overall event outcomes. \nLearning Objectives \n\nUnderstand how social environments influence engagement and trust\nIdentify barriers to interaction created by common event design choices\nDesign experiences that encourage meaningful connection\nApply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.\n\nPresenter: Lisa Schulteis\, Founder/Owner ElectraLime Marketing; Your Event Marketplace; Executive Director\, Northwest Event Show Seattle \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-design-for-the-brain-16apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260423T103000
DTEND;TZID=America/Chicago:20260423T113000
DTSTAMP:20260404T145613
CREATED:20260313T191738Z
LAST-MODIFIED:20260313T191738Z
UID:10000572-1776940200-1776943800@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Design For The Brain
DESCRIPTION:Webinar Description: \nIAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement\, recall\, and connection across live and virtual environments. The series focuses on practical\, experience-driven design strategies that translate research on attention\, memory\, and social interaction into real-world event applications. \nEach session builds on the last\, guiding participants through three core elements of event experience: attention\, memory\, and connection. Built-in micro breaks are integrated throughout each session to support focus\, model effective design\, and enhance learning in real time. Each webinar is 60 minutes in length and includes interactive moments\, reflection\, and Q&A. A downloadable workbook supports applied learning across all three sessions. \nAfter attending all three virtual sessions\, participants will receive a Certificate of Completion and earn 3 clock hours towards CEM recertification. This session is $99 Members | Non-Members $149. \nTimes:  \n 9 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n16 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n23 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n  \n9 April 2026  \nSession 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  \nAttention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus\, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload\, improve session flow\, and design agendas and environments that support sustained attention without adding more content or complexity. \nLearning Objectives \n\nExplain how attention functions in live and virtual event settings\nIdentify common event design choices that reduce focus and engagement\nApply practical strategies to support sustained attention\nDesign agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.\n\n16 April 2026 \nSession 2: Designing for Memory: Creating Events People Actually Remember  \nWhile events often deliver large volumes of information\, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages\, moments\, and experiences. \nParticipants will explore how session structure\, storytelling\, repetition\, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself. \nLearning Objectives  \n\nDistinguish between engagement and long-term memory\nIdentify design elements that support retention and recall\nApply techniques that strengthen memory without increasing content volume\nBuild memory anchors into sessions\, exhibits\, and experiences. Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.\n\n23 April 2026 \nSession 3: Designing for Connection: How Events Build Trust\, Belonging\, and Meaningful Interaction \nConnection is central to successful events. This session explores how people experience social environments and how event design influences trust\, comfort\, and participation. Participants will learn how layout\, facilitation\, pacing\, and interaction design affect whether attendees feel included\, engaged\, and willing to participate\, and how these factors shape overall event outcomes. \nLearning Objectives \n\nUnderstand how social environments influence engagement and trust\nIdentify barriers to interaction created by common event design choices\nDesign experiences that encourage meaningful connection\nApply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.\n\nPresenter: Lisa Schulteis\, Founder/Owner ElectraLime Marketing; Your Event Marketplace; Executive Director\, Northwest Event Show Seattle \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-design-for-the-brain-23apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260512T103000
DTEND;TZID=America/Chicago:20260512T111500
DTSTAMP:20260404T145613
CREATED:20260326T212712Z
LAST-MODIFIED:20260330T213553Z
UID:10000578-1778581800-1778584500@www.iaee.com
SUMMARY:CEIR Index Update: Where the U.S. B2B Exhibition Industry Stands and What Comes Next
DESCRIPTION:Webinar Description: \nBusiness conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry\, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results\, updated forecasts through 2028\, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research\, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise\, authoritative outlook to support planning in a changing environment. \nPresented by: Adam Sacks\, President\, Tourism Economics and Nancy Drapeau\, IPC\, Vice President of Research\, Center for Exhibition Industry Research (CEIR). \nSponsors(s): New Orleans Morial Convention Center and New Orleans & Company \nIAEE webinars are free to IAEE members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification. \nBrought to you by 
URL:https://www.iaee.com/event/ceir-index-update-where-the-u-s-b2b-exhibition-industry-stands-and-what-comes-next-12may26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260520T103000
DTEND;TZID=America/Chicago:20260520T111500
DTSTAMP:20260404T145613
CREATED:20260326T214008Z
LAST-MODIFIED:20260326T214236Z
UID:10000579-1779273000-1779275700@www.iaee.com
SUMMARY:Unlocking Event Success With Video-First Strategies
DESCRIPTION:Webinar Description: \nIn today’s fast-paced events industry\, video-first marketing isn’t just a trend and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention\, engage audiences\, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events\, and insider tips and tricks to elevate your production quality. Plus\, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you’re an event professional\, marketer\, or content creator\, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing. \nLearning Objectives: \n\nLearn tactics to keep stakeholders engaged and get more longevity out of your video content.\nUnderstand the essential technology and simple production techniques needed to create compelling video marketing content.\nAnalyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.\n\nIAEE webinars are free to members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification. \nSponsors(s): New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/unlocking-event-success-with-video-first-strategies-20may26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
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