BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IAEE - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.iaee.com
X-WR-CALDESC:Events for IAEE
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20270314T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20271107T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250521T103000
DTEND;TZID=America/Chicago:20250521T113000
DTSTAMP:20260403T141425
CREATED:20250402T225353Z
LAST-MODIFIED:20250507T150838Z
UID:10000329-1747823400-1747827000@www.iaee.com
SUMMARY:Maximizing Engagement: Marketing Strategies That Drive Attendee and Sponsor ROI
DESCRIPTION:Webinar Description: \nEngagement doesn’t just happen – it’s built through strategic marketing\, curated experiences\, and clear value at every touchpoint. In this session\, experienced exhibition organizers share their go-to strategies for capturing attention pre-show\, sparking meaningful engagement onsite\, and sustaining relationships post-event. \nWhether you’re looking to boost attendance\, enhance sponsor visibility\, or amplify brand reach\, this panel will give you actionable tactics that align with today’s fast-paced event environment\, including: \n\nAudience acquisition strategies that cut through the noise\nCreative ways to activate sponsors and drive booth traffic\nTips for building momentum pre-event and maintaining engagement post-show\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification. \nModerator: Ross Sawai\, Head of US Sales\, EventsAir\nPanelists:\n• Lauren Liles\, CMP\, DES\, Senior Director\, Event Operations and Experience\, American Institute of Architects (AIA)\n• Kathy Rasmussen\, CMP\, Vice President of Housing and Event Technology\, Conference Direct\n• Elaine Richardson\, CMP\, Vice President\, Conferences and Events\, National Black MBA Association
URL:https://www.iaee.com/event/maximizing-engagement-marketing-strategies-that-drive-attendee-and-sponsor-roi-21may25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250522T120000
DTEND;TZID=America/Chicago:20250522T130000
DTSTAMP:20260403T141425
CREATED:20250409T184905Z
LAST-MODIFIED:20250409T184934Z
UID:10000339-1747915200-1747918800@www.iaee.com
SUMMARY:IAEE Specialty Webinar Series – Sponsorship Marketing Masterclass: PART 3 – BUILDING A THRIVING SPONSORSHIP CAREER (Part 3 in a Series of 3)
DESCRIPTION:Webinar Description: \nThis dynamic three-part webinar series led by the esteemed Founder and CEO\, Paula Beadle of the Sponsorship Marketing Association is meticulously designed to provide comprehensive knowledge and actionable strategies for maximizing sponsorship marketing opportunities. \nDiscover the personal foundations needed for long-term success in the sponsorship profession. This session provides actionable frameworks for setting meaningful goals and implementing strategic career plans. Participants will explore the mindset shifts and daily habits that drive exceptional performance\, along with practical strategies to build a fulfilling and sustainable career path in the dynamic world of sponsorships. \nAfter participating in this session\, you will be able to: \n\nEstablish meaningful goals and create actionable implementation plans\nCultivate the mindset and daily habits that drive exceptional performance\nMaster proven strategies for building a successful\, sustainable career in sponsorship\n\nThis course is offered as an individual webinar (Members $49 | Non-Members $69) or you can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149). \nTo register for individual courses only\, go to the specific webinar listing. To register for the full series of webinars\, you will go to the Webinar Series listing.  \nCan’t make the date? You can still register and get access to the recordings! \nThis webinar is eligible for 1 clock hour. \nPresenter(s): Paula Beadle\, Founder and CEO\, Sponsorship Marketing Association
URL:https://www.iaee.com/event/iaee-specialty-webinar-series-sponsorship-marketing-masterclass-part-3-building-a-thriving-sponsorship-career-part-3-in-a-series-of-3-22may25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250611T103000
DTEND;TZID=America/Chicago:20250611T113000
DTSTAMP:20260403T141425
CREATED:20250409T000958Z
LAST-MODIFIED:20250409T001142Z
UID:10000335-1749637800-1749641400@www.iaee.com
SUMMARY:Synergizing Sales and Marketing: Unleashing Revenue Growth Through Strategic Alignment
DESCRIPTION:Webinar Description: \nJoin our IAEE webinar to uncover the power of aligning sales and marketing goals for unprecedented revenue growth and sponsorship opportunities. Hear how collaboration and synergy between these two essential functions can drive business success and enhance market impact. Discover the strategic approaches to foster alignment\, optimize resources\, and amplify your organization’s bottom line. \nLearner Objectives: \n\nUnderstand the significance of aligning sales and marketing goals for maximizing revenue and sponsorship opportunities by leveraging the collective strengths of both teams.\nExplore effective strategies to foster collaboration\, communication\, and integration between sales and marketing functions to create a unified approach towards achieving shared objectives.\nLearn how to optimize resources\, streamline processes\, and implement cohesive strategies that enhance customer engagement\, drive conversions\, and boost overall business performance.\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification. \nPresenter(s): Kierra Tobiere\, MA\, Senior Revenue & Content Marketing Manager\, American Chemical Society \nBrought to you by: New Orleans Morial Convention Center and New Orleans & Company \n 
URL:https://www.iaee.com/event/synergizing-sales-and-marketing-unleashing-revenue-growth-through-strategic-alignment-11june25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250618T103000
DTEND;TZID=America/Chicago:20250618T113000
DTSTAMP:20260403T141425
CREATED:20250325T151624Z
LAST-MODIFIED:20250331T130737Z
UID:10000314-1750242600-1750246200@www.iaee.com
SUMMARY:AI-Powered Engagement: Elevating Communication with Attendees\, Exhibitors\, and Vendors
DESCRIPTION:Webinar Description: \nJoin Michelle Metter\, Partner\, Fast Forward Event Productions and Kristin Martinez\, Event Director of Fast Forward Event Productions as they unveil the transformative power of AI-driven custom chat bots in enhancing attendee\, exhibitor\, and vendor communications. They’ll break down the process of how their team used AI applications and concepts from one of IAEE’s Expo technology AI workshops to further enhance operational efficiency and facilitate faster and more comprehensive attendee matchmaking. \n\nGain an understanding of how custom chat bots can be leveraged to enhance communication with attendees\, exhibitors\, and vendors.\nExperience a real-life case study of how AI driven communication via a chat bot can be integrated to enhance operational efficiency and stakeholder engagement.\nAssess the practical impacts of AI implementation in communication and apply key strategies in your own organizational context.\n\nPresenter(s): Michelle Metter\, Partner\, Fast Forward Event Productions and Kristin Martinez\, Event Director\, Fast Forward Event Productions \nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification. \nContent Provided by IAEE Consumer Events Council \nBrought to you by: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/ai-powered-engagement-elevating-communication-with-attendees-exhibitors-and-vendors-18june25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250716T103000
DTEND;TZID=America/Chicago:20250716T113000
DTSTAMP:20260403T141425
CREATED:20250514T164856Z
LAST-MODIFIED:20250514T164856Z
UID:10000361-1752661800-1752665400@www.iaee.com
SUMMARY:IAEE & ECA Advocacy Update: The 4 “T's” of Washington\, DC Impacting the Industry
DESCRIPTION:Webinar Description: \nJoin us for this IAEE webinar featuring an advocacy update from the Exhibitions & Conferences Alliance (ECA). ECA Executive Vice President\, Tommy Goodwin\, will update IAEE members on the 4 “Ts” of Washington\, DC impacting the industry: tariffs\, travel\, taxes\, and talent. Stay informed and empowered as we discuss the evolving landscape of advocacy and its impact on our industry. \nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification. \nBrought to you by: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-eca-advocacy-update-the-4-ts-of-washington-dc-impacting-the-industry-16jul25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250820T103000
DTEND;TZID=America/Chicago:20250820T113000
DTSTAMP:20260403T141425
CREATED:20250709T140525Z
LAST-MODIFIED:20250723T152245Z
UID:10000381-1755685800-1755689400@www.iaee.com
SUMMARY:People: Difficult or Different?
DESCRIPTION:Webinar Description: \nHave you ever been frustrated with others and you tend to see them as “difficult” rather than “different”? If so\, it may be that their communication preferences and needs are different from yours. \nIndividual\, team\, and organizational success is dependent on the ability of people to work together in trusted and respectful relationships regardless of behavior styles and communication preferences. \nNow is the time to discover your “intent” versus your “impact” with this behavior style enlightening program where you will explore the critical distinction between perceiving others as difficult versus acknowledging them as simply different. We’ll discuss how you can navigate with grace and effectiveness to connect and communicate more effectively\, ultimately fostering trusted and respectful relationships within your team and organization. \nAfter participating in this session\, you will be able to: \n\nRecognize and appreciate diversity in communication styles by identifying differences in decision-making\, environmental preferences\, social settings\, and quality orientation.\nDevelop strategies to adapt and connect more effectively with individuals who have different communication preferences\, facilitating stronger and more productive collaborations.\nDiscover the skills needed to leverage the strengths of diverse communication styles\, enhancing overall teamwork and organizational success.\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification. \nPresenter(s):Sharon Andrade\, Founder\, HLeadership \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/people-difficult-or-different-20aug25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250827T103000
DTEND;TZID=America/Chicago:20250827T113000
DTSTAMP:20260403T141425
CREATED:20250603T215922Z
LAST-MODIFIED:20250603T215922Z
UID:10000373-1756290600-1756294200@www.iaee.com
SUMMARY:Vibe Marketing: Spark Don't Sell
DESCRIPTION:Webinar Description: \nTransform your marketing from content dumps into energy transfers using Vibe Eventing methodology that teaches show organizers to track sparks\, not seats and create dopamine drops intentionally. Learn practical strategies like curating “chaos-curious” speaker lineups\, creating real-time marketing that crowdsources attendee insights\, and measuring success through Eyes Light Up moments that build lasting attendee loyalty and authentic sponsor engagement. \nLearning Outcomes: \n\nDesign emotional arcs not campaigns\nCraft messaging that triggers authentic reactions\nMeasure engagement through emotional response\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
URL:https://www.iaee.com/event/vibe-marketing-spark-dont-sell-27aug25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250917T103000
DTEND;TZID=America/Chicago:20250917T113000
DTSTAMP:20260403T141425
CREATED:20250813T145318Z
LAST-MODIFIED:20250813T163629Z
UID:10000394-1758105000-1758108600@www.iaee.com
SUMMARY:Hands-Free & Data-Rich: APCO 2025 Voice-AI Case Study From Deployment To Impact
DESCRIPTION:Webinar Description: \nDiscover how AI is transforming event experiences through the voice-activated concierge\, Event Copilot. This innovative AI assistant slashes wait times\, boosts attendee engagement\, and delivers real-time analytics to organizers and sponsors alike. This co-presentation will showcase a case-study with TurnOutNow and APCO as they dive into the details from APCO 2025. \nIn this interactive session\, you will: \n\nIdentify the advanced AI capabilities and integration of multi-source data feeds that drive immediate\, actionable insights for attendees\, sponsors\, and event operations.\nDevelop a practical 90-day pilot plan\, complete with KPIs\, timelines\, and resource mapping\, to successfully implement voice-activated AI at your own events.\nApply ethical frameworks encompassing privacy\, consent\, and accessibility to ensure your AI-driven solutions meet the highest standards and foster inclusive experiences.\n\nWalk away equipped with a KPI scorecard\, roadmap\, and ethics guardrails—empowering you to elevate your events and exhibitions through responsible and impactful AI integration. \nThis webinar is complimentary to IAEE Chapter Members and Non-Members. Eligible to earn 1 Clock Hour towards CEM recertification. \nPresenter(s): Harpreet Chatha\, Chief Executive Officer\, Turnout Now & Patricia Giannini Henry\, CAE CMP CEM \nSponsors: New Orleans & Company and New Orleans Ernest N Morial Convention Center
URL:https://www.iaee.com/event/hands-free-data-rich-apco-2025-17sept25voice-ai-case-study-from-deployment-to-impact/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250924T103000
DTEND;TZID=America/Chicago:20250924T113000
DTSTAMP:20260403T141425
CREATED:20250813T142323Z
LAST-MODIFIED:20250813T144416Z
UID:10000393-1758709800-1758713400@www.iaee.com
SUMMARY:Beyond Buzzwords: Real-World Data Strategies For Event Success
DESCRIPTION:Webinar Description: \nAre you ready to unlock the true potential of your events? As attendees and sponsors increasingly expect more\, smart event organizers are turning to data as their ultimate advantage. This isn’t just about reporting numbers; it’s about making every decision count. \nJoin our dynamic panel discussion where leading event organizers will pull back the curtain on their real-world successes\, sharing how they’re leveraging data to revolutionize their planning and execution. Get ready to discover practical\, actionable strategies that will help you: \n\nOptimize Operations: Get the most from your venue\, improve attendee flow\, and create better experiences with data-driven insights that cut through the guesswork.\nElevate Educational Content: Craft compelling educational presentations that truly resonate\, ensuring every session hits the mark by better understanding your audience.\nMaximize Sponsor & Exhibitor ROI: Prove and amplify tangible value for your partners\, turning sponsorships into undeniable success stories with measurable results beyond just badge scans.\n\nOur expert moderator\, Nick Borelli from Zenus\, a recognized leader in AI solutions for events\, will guide the conversation as panelists share their game-changing approaches. \nThis webinar is complimentary to IAEE Chapter Members and Non-Members. Eligible to earn 1 Clock Hour towards CEM recertification. \nPresenter(s): Nick Borelli\, Director of Marketing\, Zenus; Diedra Crawford\, CEM-AP\, CMP\, DES\, Senior Director\, Industry Sales and Operations\, Digestive Disease Week; Karen Gonzales\, CMP-F\, CEM\, Director\, Global Business Development\, IAEE and Lauren San Martin\, Director of Membership and Marketing\, Veterinary Emergency & Critical Care Society \nSponsors: New Orleans & Company and New Orleans Ernest N Morial Convention Center
URL:https://www.iaee.com/event/beyond-buzzwords-real-world-data-strategies-for-event-success-24sept25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251021T103000
DTEND;TZID=America/Chicago:20251021T113000
DTSTAMP:20260403T141425
CREATED:20250919T161212Z
LAST-MODIFIED:20250919T161942Z
UID:10000406-1761042600-1761046200@www.iaee.com
SUMMARY:Booth Like a Boss: Elevate Your Game\, Engage Like a Pro\, and Turn Traffic Into Sales
DESCRIPTION:Let’s face it\, you don’t invest in trade shows to stand around and smile. You’re there to win. In this high-energy\, hands-on session with internationally renowned trainer Han Leenhouts\, we’ll take your booth performance from average to unforgettable. This isn’t about gimmicks or standing still\, it’s about cracking the customer code\, boosting your Earnings Per Lead (EPL)\, and learning to own the floor like it’s your main stage.  \nBacked by 20+ years of real-world show-floor experience\, Han’s approach is practical\, sharp\, and built for ROI. Whether you’re new to the game or looking to sharpen your edge\, you’ll leave with the tools\, tactics\, and mindset to turn visitors into value\, and your booth into a sales platform. “Victory is not a result of avoidance. If you snooze\, you lose. And on this team\, we don’t do half-jobs.”  \n  \nLEARNING OUTCOMES  \nEngage Like a Pro\nMaster attention-grabbing techniques to pull people in\, create real conversations\, and leave them wanting more — without sounding like a robot or reading a script.  \nConvert With Confidence\nSpot the right visitors\, qualify quickly\, and learn how to lead them from “just looking” to “let’s talk.” Understand the buyer journey and make every minute count.  \nBoost Booth ROI\nApply battle-tested tips on booth layout\, messaging\, and mindset to increase your Sales per Hour. Say goodbye to dead time — and hello to results that matter. 
URL:https://www.iaee.com/event/booth-like-a-boss-elevate-your-game-engage-like-a-pro-and-turn-traffic-into-sales-21/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251022T103000
DTEND;TZID=America/Chicago:20251022T113000
DTSTAMP:20260403T141425
CREATED:20250904T151645Z
LAST-MODIFIED:20250904T171336Z
UID:10000399-1761129000-1761132600@www.iaee.com
SUMMARY:AI Isn’t the Destination\, It’s How You and Your Events Keep Advancing
DESCRIPTION:Webinar Description: \nAI is no longer a futuristic concept\, it’s a practical tool that’s reshaping how event professionals work and how events deliver value. The journey is far from over. In this session\, discover how organizers are using AI today to enhance their own productivity and elevate event outcomes from attendee marketing and sales to operations and beyond. You’ll hear real-world stories of experimentation\, success\, and lessons learned that will inspire you to explore new tools and approaches. \nNancy Drapeau\, IPC and VP of Research at CEIR\, will share insights from CEIR’s August report\, which captured AI adoption trends. While the pace of change has only accelerated since then\, this session offers a timely look at how professionals are navigating the evolving AI landscape\, what’s working\, what’s not\, and what’s next. Nancy will be joined by the following three organizer professionals who will share how they use AI to support their job success as well as for their organizations and the events they run. \n\nRachel Grundner\, Director of Sales\, North American Trailer Dealers Association (NATDA)\nChris Pendley\, Director of Data & Digital Services\, Messe Frankfurt Inc.\nSteven Carlisle\, VP of Data\, Digital & Marketing\, North America\, CloserStill Media\n\nLearning Outcomes: \n\nLearn CEIR’s August report on AI adoption trends.\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.
URL:https://www.iaee.com/event/ai-isnt-the-destination-its-how-you-and-your-events-keep-advancing-22oct25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251029T103000
DTEND;TZID=America/Chicago:20251029T113000
DTSTAMP:20260403T141425
CREATED:20250919T164636Z
LAST-MODIFIED:20250919T164900Z
UID:10000407-1761733800-1761737400@www.iaee.com
SUMMARY:Event Marketing TIPS That Deliver!
DESCRIPTION:Webinar Description:  \nIf you want butts in seats (or eyeballs on screens)\, you need more than a “Register Now” button. This session dives into the proven\, up-to-the-minute strategies that get people signing up and showing up. We’ll reveal real-world results pulled from recent campaigns\, plus the quick tweaks and creative plays that can transform your acquisition game. From high-performing emails and landing pages to scroll-stopping social posts and demand-gen tactics that cut through the clutter\, you’ll get the insider scoop on how to pack your events with the right audience. Whether you’re running virtual\, hybrid\, or live\, you’ll walk away with actionable ideas you can put to work immediately.  \nLearning Outcomes:  \n\nDiscover easy upgrades to your event promos that boost clicks\, sign-ups\, and attendance. \n\n\nLearn the most common traps that stall event growth. \n\n\nCreate a plan for creative ways to build hype and excitement so people want to be there. \n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.  \n  \nSponsors: New Orleans Morial Convention Center and New Orleans & Company \n \n 
URL:https://www.iaee.com/event/event-marketing-tips-that-deliver-29oct25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251105T103000
DTEND;TZID=America/Chicago:20251105T113000
DTSTAMP:20260403T141425
CREATED:20250919T200432Z
LAST-MODIFIED:20250919T200432Z
UID:10000408-1762338600-1762342200@www.iaee.com
SUMMARY:ECA Advocacy Update: Exhibitions And Events In A Politics-First World
DESCRIPTION:Webinar Description:  \nPolicy and political developments continue to significantly impact the business events industry\, both positively and negatively. That’s why IAEE is a founding member of the Exhibitions & Conferences Alliance (ECA)\, which advocates on behalf of IAEE members in Washington\, D.C. What’s the latest from Capitol Hill? What should IAEE members expect going forward? How can you get involved as an advocate? For the answers to these questions and more\, please join IAEE and ECA’s Executive Vice President\, Tommy Goodwin for the latest news on the issues that matter to the industry – including taxes\, talent\, tariffs\, travel and what to expect in 2026.  \nLearning Objectives:  \n\nLearn the latest from Capitol Hill \n\n\nDiscover key insights in what to expect for 2026 on taxes\, tariffs\, and travel. \n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.  \n \nPresenter(s): Tommy Goodwin\, FASAE\, CAE\, PMP\, CMP\, Vice President\, Exhibitions and Conferences Alliance (ECA) \n \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/eca-advocacy-update-exhibitions-and-events-in-a-politics-first-world-05nov25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251112T103000
DTEND;TZID=America/Chicago:20251112T113000
DTSTAMP:20260403T141425
CREATED:20250912T145538Z
LAST-MODIFIED:20251027T150848Z
UID:10000404-1762943400-1762947000@www.iaee.com
SUMMARY:Laying the Foundation for Success: 5 Floor Plan Design Tips to Sell More Booths
DESCRIPTION:Webinar Description:\nFloor plan design is a key component of a successful expo sales strategy\, one that often gets overlooked. More\nthan just a map\, your floor plan is a powerful revenue-generating tool that tells a story of demand\, growth\, and\ntraffic. What does your floor plan say about your expo? \nJoin the Corcoran team to discover how smart floor plan design can optimize your sales and establish a strong\nfoundation for both short-term and long-term growth. Learn practical tips for crafting a floor plan for maximum\nrevenue\, from booth inventory and placement to traffic drivers and beyond. Plus\, we’ll share insights and best\npractices for leveraging floor plan design for renewal sales and managing the online floor plan to capture the\nattention of prospective exhibitors. \nLearning Outcomes:\n• Recognize the power associated with utilizing your floor plan as a revenue-generating tool.\n• Implement five smart floor plan design tips to increase booth sales\, boost exhibitor satisfaction\, and\ndrive traffic.\n• Share best practices with your sales team for promoting and maintaining the online floor plan to optimize\nsales. \nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour\ntowards CEM recertification. \nSponsored by:\nNew Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/laying-the-foundation-for-success-5-floor-plan-design-tips-to-sell-more-booths-12nov25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251119T103000
DTEND;TZID=America/Chicago:20251119T113000
DTSTAMP:20260403T141425
CREATED:20251024T203111Z
LAST-MODIFIED:20251024T212223Z
UID:10000448-1763548200-1763551800@www.iaee.com
SUMMARY:CEIR Webinar: Update on the Macroeconomy - Leveraging Event Success in the New Normal
DESCRIPTION:Webinar Description:  \nSince January 2025\, the new U.S. administration has ushered in sweeping changes to the business landscape. From escalating trade tariffs to federal spending cuts affecting grants\, departments\, jobs\, and some industry sectors are feeling the impact more than others. On the upside\, the extension of the 2017 tax cuts is expected to lift household incomes and support consumer spending. These and other macroeconomic shifts are reshaping the environment in which trade shows operate\, influencing participation from both exhibitors and attendees.  \nJoin CEIR’s economist Adam Sacks and Nancy Drapeau\, IPC for a dynamic session that explores what these changes mean for the business-to-business exhibitions industry. Adam will provide a timely macroeconomic update\, followed by an engaging conversation with Nancy. This session is designed to be interactive—come ready to listen\, ask questions\, and share your own insights with fellow organizer executives.  \nLearning Objectives:  \n\nDiscover the opportunities and challenges facing event organizers \n\n\nLearn which sectors are poised for growth—and which may face headwinds \n\n\nDive into the strategies to navigate and mitigate emerging risks \n\nIAEE and CEIR webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.  \nPresenter(s): Nancy Drapeau\, IPC\, Vice President of Research\, IAEE and Adam Sacks\, President\, Tourism Economics\, an Oxford Economics Company \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/ceir-webinar-update-on-the-macroeconomy-leveraging-event-success-in-the-new-normal-19nov25/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260128T103000
DTEND;TZID=America/Chicago:20260128T113000
DTSTAMP:20260403T141425
CREATED:20251104T163504Z
LAST-MODIFIED:20251104T164211Z
UID:10000458-1769596200-1769599800@www.iaee.com
SUMMARY:Maximize Your IAEE Membership: A Comprehensive Guide To Leveraging Your Member Benefits In 2026
DESCRIPTION:Webinar Description:  \nIn this webinar\, we will delve into the various resources and benefits that come with your IAEE membership\, empowering you to maximize your experience with the association. Whether you are a new member embarking on this journey or a returning member seeking to enhance your engagement\, this webinar serves as a valuable starting point for the new year. Participants can expect an in-depth exploration of the array of educational opportunities\, both live and online\, insights into the prestigious CEM certification\, a spotlight on Chapters and networking events such as Insight Hours\, as well as a closer look at our vibrant Online Community\, and much more.  \nJoin our esteemed panel of IAEE leaders as they share their expertise and firsthand experiences\, guiding you on how to extract the greatest value from your IAEE membership to make the most out of the resources and opportunities available to you.  \nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.  \nPresenter(s): Lisa Buchanan\, Senior Vice President\, Operations; Stephanie Phillips\, Director of Digital Engagement and Member Experience; Stacy Powers\, CEM\, Vice President of Learning Experiences; Jennifer Potter\, CEM\, Senior Certification Manager; Jody M. Shaw\, CEM\, PMP\, Prosci\, MS\, Director of Learning Experiences \nSponsors: New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/maximize-your-iaee-membership-a-comprehensive-guide-to-leveraging-your-member-benefits-in-2026-28jan26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
ORGANIZER;CN="Stacy Powers%2C CEM":MAILTO:sriddler@iaee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260204T103000
DTEND;TZID=America/Chicago:20260204T113000
DTSTAMP:20260403T141425
CREATED:20251104T183845Z
LAST-MODIFIED:20260127T172501Z
UID:10000459-1770201000-1770204600@www.iaee.com
SUMMARY:IAEE Insights for 2026: Navigating Trends\, Unlocking Opportunities
DESCRIPTION:Webinar Description:  \nAs we enter 2026\, the exhibitions industry continues to advance\, navigating a dynamic and evolving landscape. To not just sustain but accelerate this progress\, it’s vital to rethink how we engage our members and innovate our approaches. Staying ahead means embracing emerging trends\, unlocking new business opportunities\, and delivering exceptional value that drives strong ROI\, deeper engagement\, and wider audience reach.  \nAs we look into 2026\, we must explore the path before us. What challenges must we overcome\, and which opportunities can we seize to elevate success for every stakeholder involved?  \nJoin us for a forward-looking session featuring IAEE President and CEO\, Marsha Flanagan\, M.Ed.\, CEM\, and Brian Pagel\, IAEE Chairperson and Executive Vice President at Emerald as they unveil IAEE’s strategic roadmap for the year ahead. We’ll unpack key trends shaping the world of exhibitions\, conduct a fresh analysis of current market dynamics\, and explore actionable strategies designed to inspire meaningful transformation and sustained growth for this new year.  \nLearning Objectives:   \n\nDiscover IAEE’s roadmap for the upcoming year \n\n\nExplore key trends to anticipate in 2026 \n\n\nGain strategies to help you unlock and navigate new opportunities. \n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 1 Clock Hour towards CEM recertification.  \nPresenter(s): IAEE President and CEO\, Marsha Flanagan\, M.Ed.\, CEM\, and Brad Pagel\, IAEE Chairperson and Executive Vice President at Emerald 
URL:https://www.iaee.com/event/iaee-insights-for-2026-navigating-trends-unlocking-opportunities-04feb26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260218T103000
DTEND;TZID=America/Chicago:20260218T113000
DTSTAMP:20260403T141425
CREATED:20251223T164926Z
LAST-MODIFIED:20260213T164001Z
UID:10000501-1771410600-1771414200@www.iaee.com
SUMMARY:Sustainability In Action: A Case Study Of Expo! Expo! 2025
DESCRIPTION:Webinar Description: \nJoin us for an insightful webinar exploring the sustainability initiatives of Expo! Expo! 2025. This session will dive into the comprehensive strategies implemented to minimize environmental impact\, promote social responsibility\, and foster economic resilience during the event. Through an in-depth case study presented from the event organizer\, exhibitor\, general contractor\, and presenter standpoint\, attendees will learn how Expo! Expo! 2025 serves as a model for sustainable event planning and execution\, highlighting innovative solutions and lessons learned that can be applied to future events. \nLearning Objectives: \nAnalyze the sustainability strategies employed at Expo! Expo! 2025. Participants will learn about the specific environmental\, social\, and economic initiatives designed to ensure a sustainable event. \nEvaluate the challenges and solutions in implementing large-scale sustainability efforts. \nIdentify common obstacles faced during the planning and execution phases and explore how they were addressed effectively. \nIAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 CE credit towards CEM recertification. \nPresenters: Hannah Deters\, CEM\, CMP\, SEPC; Sydney Rhea\, CEM; Brandie K. Townsend; Avery Evans\, Charlotte Miles and Julia Spangler\, SEPC  \nSponsor(s): New Orleans Morial Convention Center and New Orleans & Company  \n 
URL:https://www.iaee.com/event/sustainability-in-action-a-case-study-of-expo-expo-2025-18feb2026/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260304T103000
DTEND;TZID=America/Chicago:20260304T111500
DTSTAMP:20260403T141425
CREATED:20260123T145048Z
LAST-MODIFIED:20260123T145048Z
UID:10000526-1772620200-1772622900@www.iaee.com
SUMMARY:Exhibitions & Events Amidst Uncertainty: 8 Questions For 2026 In Washington\, D.C.
DESCRIPTION:Webinar Description: \nNew year\, new political and policy uncertainty? What happens in the White House and on Capitol Hill in 2026 will have a far-reaching impact throughout the business and professional events industry. What can you expect from Washington\, D.C. this year? What policy issues are ECA and IAEE focused on in 2026? How can industry leaders and advocates get involved?  For answers to these questions and more\, please join ECA’s Executive Vice President\, Tommy Goodwin\, as she shares the latest news from inside the Beltway and goes behind the headlines to show you how what happens in Washington\, D.C.\, will impact what happens on the show floor. \nLearning objectives: \n\nUnderstand the 8 key politics and policy questions that will impact the industry this year\n\n\nLearn about IAEE and ECA’s top 2026 public policy priorities\n\n\nFind out how you can get involved on behalf of IAEE and the broader industry.\n\nIAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification. \nPresenter(s): Tommy Goodwin\, FASAE\, CAE\, PMP\, CMP  \nSponsor(s): New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/exhibitions-events-amidst-uncertainty-8-questions-for-2026-in-washington-d-c-04mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260305T103000
DTEND;TZID=America/Chicago:20260305T113000
DTSTAMP:20260403T141425
CREATED:20251104T192023Z
LAST-MODIFIED:20260219T172929Z
UID:10000460-1772706600-1772710200@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship: Part 1 Sales Strategy & Research
DESCRIPTION:Webinar Description:  \nThis is the first session in a dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn sales strategies and the research that backs them up for proven sales success in any industry.  \nLearning Objectives:  \n\nIdentify the core elements of a successful exhibit and sponsorship sales strategy. \n\n\nApply research methods to build prospect lists and align offerings with market needs. \n\n\nDevelop the prospectus to support the organization’s revenue goals. \n\nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nFull Series:  \n5 MARCH (10:30 am – 11:30 am CST) – IAEE Master Series Certificate: Event Sales & Sponsorship Part 1: Sales Strategy & Research \n12 MARCH (10:30 am – 11:30 am CST) – IAEE Master Series Certificate: Event Sales & Sponsorship Part 2: Sales Tactics That Work \n19 MARCH (10:30 am – 11:30 am CST) – IAEE Master Series Certificate: Event Sales & Sponsorship Part 3: Analytics and Review \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  \nPresenter: CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP  \nSponsors: New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-sales-sponsorship-part-1-sales-strategy-research-05mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260305T103000
DTEND;TZID=America/Chicago:20260305T113000
DTSTAMP:20260403T141425
CREATED:20251104T224231Z
LAST-MODIFIED:20260313T185536Z
UID:10000463-1772706600-1772710200@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship
DESCRIPTION:Webinar Description:  \nThis is this dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. Save time and money by registering for this impactful 3-part series!   \n5 March 2026   \nIAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 1: Sales Strategy & Research \n12 March 2026  \nIAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 2: Sales Tactics That Work \n19 March 2026  \nIAEE Specialty Webinar Series: Mastering Expo & Event Sales Part 3: Analytics and Review \nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  \nPresenter: CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP  \nSponsors: New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/iaee-specialty-webinar-series-mastering-expo-event-sales-full-3-part-series-05mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260311T103000
DTEND;TZID=America/Chicago:20260311T111500
DTSTAMP:20260403T141425
CREATED:20260211T173834Z
LAST-MODIFIED:20260220T173611Z
UID:10000536-1773225000-1773227700@www.iaee.com
SUMMARY:The Role Of Communication Strategy In Event Success
DESCRIPTION:Webinar Description: \nCommunication is key to event success. This 45-minute virtual session with Swapcard and IAEE Staff explores how intentional communication design is what connects registration to meaningful participation\, exhibitor value\, and long-term event success. Using IAEE’s Expo! Expo! 2025 as a case study\, we’ll examine how clear guidance\, pre-event communications\, and well-timed nudges shape attendee and exhibitor behavior before\, during\, and after the event. Learn how to create a strategic framework that unlocks stronger engagement and more measurable outcomes across the entire event lifecycle. \nLearning Objectives: \n\nFind out how intentional communication design influences attendees and exhibitor behavior throughout the event lifecycle\, using IAEE’s Expo! Expo! 2025 as a case study.\nLearn how to develop a strategic communication framework that integrates clear guidance\, pre-event messaging\, and timely nudges to enhance participant engagement and exhibitor value.\nDiscover how to evaluate measurable outcomes of communication strategies in driving meaningful participation and long-term success of events.\n\nIAEE webinars are free to members and available to non-members for $49. Eligible to earn 0.75 Clock hour towards CEM recertification. \nPresenter(s): Nicole Bowman\, MBA\, CEM-AP\, Vice President of Marketing and Communications\, IAEE and Beverly Elliott\, CEM\, Account Manager\, Exhibitions & Sales\, IAEE and Kendra Black\, Website Product Manager\, Swapcard \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/the-role-of-communication-strategy-in-event-success-11mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260312T103000
DTEND;TZID=America/Chicago:20260312T113000
DTSTAMP:20260403T141425
CREATED:20251104T205724Z
LAST-MODIFIED:20260219T172412Z
UID:10000461-1773311400-1773315000@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship: Sales Tactics That Work (Part 2)
DESCRIPTION:Webinar Description:  \nThis is the second session in a dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session\, participants will learn a variety of proven sales tactics.   \nLearning Objectives:  \n\nWrite effective sales and phone scripts and utilize them for effective outreach tactics \n\n\nUncover potential exhibitor/sponsor needs by asking the right questions. \n\n\nConfidently handle objections and negotiations to secure commitments. \n\nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-sales-sponsorship-sales-tactics-that-work-part-2-12mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260318T103000
DTEND;TZID=America/Chicago:20260318T111500
DTSTAMP:20260403T141425
CREATED:20260211T203532Z
LAST-MODIFIED:20260226T174622Z
UID:10000537-1773829800-1773832500@www.iaee.com
SUMMARY:CEIR Report: The Voice of Young Professionals - What They Value Most On The Show Floor & How To Deliver It
DESCRIPTION:Webinar Description: \nAs Gen Z and young Millennials become a growing presence on B2B trade show floors\, organizers and exhibitors face a critical question: Are today’s show floor experiences truly meeting their needs and expectations? To find out\, CEIR went straight to young professionals\, conducting in-depth interviews with a cross-section of 80 Gen Zers and young Millennials across trade shows held at venues along the U.S. Eastern Seaboard. The resulting research report is now available and this webinar brings those findings to life. \nIn this session\, CEIR convenes young professionals to react to the research results\, share real-world examples of when trade shows succeed (and fall short)\, and offer candid ideas for how organizers and exhibitors can strengthen show floor engagement.\nCEIR Vice President of Research Nancy Drapeau\, IPC\, and her Gen Z colleague\, Natali Tsalikis\, will be joined by young professional panelists Jackie Gronske and Liam McNicholl for a dynamic\, moderated conversation. If you’re looking to better engage the next generation of attendees and ensure your event remains relevant and impactful\, this is a session you won’t want to miss. \nLearning Objectives:\n• Discover how to pinpoint the core elements of show floor engagement that matter most to Gen Z and young Millennial attendees\n• Explore real examples of how organizers and exhibitors are successfully delivering on these expectations\n• Gain practical recommendations directly from young professionals on where to focus next to strengthen engagement and long-term value \nIAEE webinars are free to members and available to non-members for $49. Upon completion\, this session is eligible to earn 0.75 Clock hour towards CEM recertification. \nPresenter(s): Nancy Drapeau\, IPC\, VP of Research\, CEIR; Natali Tsalikis\, M.S.\, Junior Market Researcher\, CEIR; Liam McNicholl\, Exhibitor Experience Manager\, Society of Interventional Radiology; Jackie Gronske\, CEM\, Senior Manager\, Exhibits and Sponsorship\, American Institute of Architects \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/ceir-report-the-voice-of-young-professionals-what-they-value-most-on-the-show-floor-how-to-deliver-it-18mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260319T103000
DTEND;TZID=America/Chicago:20260319T113000
DTSTAMP:20260403T141425
CREATED:20251104T214912Z
LAST-MODIFIED:20260219T172511Z
UID:10000462-1773916200-1773919800@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Sales & Sponsorship: Analytics and Review (Part 3)
DESCRIPTION:Webinar Description:  \nThis is the third session in a dynamic three-part webinar series led by the esteemed CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP. She has designed this specific course to provide comprehensive knowledge and actionable strategies for maximizing expo and event sales. In this session participants will learn what\, how and when to dive into analytics and what areas to focus on for reviewing event ROI.  \nLearning Objectives:  \n\nEvaluate sales performance using key metrics\, dashboards\, and pipeline tracking in your CRM. \n\n\nLearn to translate sales analytics into actionable strategies for future revenue growth. \n\n\nConduct a structured post-show review to identify successes and areas for improvement. \n\nCredit: This webinar is eligible for 1 clock hour towards the CEM recertification.  \nRegistration: You can purchase the full series of three webinars at a discounted rate (Members $99 | Non-Members $149).  \nCan’t make the date? You can still register and get access to the recordings for on-demand viewing for whatever time works best for your professional development journey.  \nPresenter: CEO of SB Events\, Jennifer Kerhin\, MBA\, CEM\, CMP  \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-sales-sponsorship-analytics-and-review-part-3-19mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260325T103000
DTEND;TZID=America/Chicago:20260325T111500
DTSTAMP:20260403T141425
CREATED:20260126T184242Z
LAST-MODIFIED:20260126T184954Z
UID:10000528-1774434600-1774437300@www.iaee.com
SUMMARY:Thriving as an Independent Event Organizer: Best Practices and Pitfalls to Avoid
DESCRIPTION:Webinar Description:  \nExplore the dynamic world of independent event organizing with industry veterans Jennifer D. Collins\, CMP\, and Necoya L. Tyson\, CEM-AP\, CGMP\, CCEP. This 45-minute session will highlight the diverse opportunities available to independent organizers and how they can effectively collaborate with associations and larger organizations. Gain invaluable insights into proven best practices and learn critical mistakes to avoid\, helping you build a successful and sustainable career as an independent event professional.  \nLearning Objectives:  \n\nIdentify the various roles and opportunities available to independent event organizers\, including how to effectively augment teams within associations or larger organizations. \n\n\nApply best practices for managing independent event projects\, from initial planning through execution\, to ensure seamless collaboration and successful outcomes. \n\n\nRecognize common pitfalls and challenges faced by independent event organizers and develop strategies to avoid or overcome these obstacles. \n\nIAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification.  \nPresenter(s): Jennifer D. Collins\, CMP\, and Necoya L. Tyson\, CEM-AP\, CGMP\, CCEP 
URL:https://www.iaee.com/event/thriving-as-an-independent-event-organizer-best-practices-and-pitfalls-to-avoid-25mar26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260401T103000
DTEND;TZID=America/Chicago:20260401T111500
DTSTAMP:20260403T141425
CREATED:20260123T222711Z
LAST-MODIFIED:20260123T223400Z
UID:10000527-1775039400-1775042100@www.iaee.com
SUMMARY:Successful & Scalable Email Marketing Tactics
DESCRIPTION:Webinar Description:  \nAre you looking for fresh\, scalable email marketing strategies to reach the right audiences and boost attendance at your expos and events? Join Chris Gloede\, CAE\, Chief Consultant at Ricochet\, and Nicole Bowman\, CEM-AP\, MBA\, Vice President\, Marketing & Communications at IAEE\, for an engaging 45-minute webinar. They will share practical\, proven email marketing tactics tailored specifically for associations and companies in the events industry. Attendees will walk away with actionable ideas you can implement immediately to enhance your email campaigns and drive event success.  \nLearning Objectives:  \n\nIdentify key strategies for segmenting and targeting email audiences to increase engagement and attendance at expos and events. \n\n\nExplore scalable email marketing tactics that can be adapted and applied across different association and company event contexts. \n\n\nDevelop an actionable plan to implement innovative email marketing techniques that deliver measurable results for event promotion. \n\nIAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification.  \nPresenter(s): Chris Gloede\, CAE and Nicole Bowman\, MBA\, CEM-AP \nSponsor(s): New Orleans Morial Convention Center and New Orleans & Company 
URL:https://www.iaee.com/event/successful-scalable-email-marketing-tactics-01apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260408T103000
DTEND;TZID=America/Chicago:20260408T111500
DTSTAMP:20260403T141425
CREATED:20260202T223751Z
LAST-MODIFIED:20260203T185231Z
UID:10000532-1775644200-1775646900@www.iaee.com
SUMMARY:Getting Young Professionals Into The Events Industry: The Annabelle Project Case Study
DESCRIPTION:Webinar Description:  \nThe events industry doesn’t have a “talent shortage.” It has a relevance problem. Young professionals aren’t avoiding our industry because they lack interest\, they’re avoiding it because we’ve failed to clearly articulate the value of a career in events\, provide credible on-ramps\, and deliver early wins that justify long-term commitment. Career fairs\, internships\, and inspirational panels haven’t fixed the problem. In many cases\, they’ve made it worse. This session will provide a case study into the Annabelle Project which was designed as a direct response to that failure.   \nIn this 45- minute\, no-theory\, case-study-driven session\, Warwick Davies breaks down how a focused mentorship and exposure model has successfully moved college-age talent\, particularly students from HBCUs and Hispanic-Serving Institutions\, from industry-curious to industry-committed. This session challenges conventional “pipeline” thinking and replaces it with a practical\, repeatable system for attracting\, qualifying\, and retaining young professionals who actually stay. If your organization is serious about talent\, not optics\, this session will give you a different way to think\, decide\, and act.  \nLearning Objectives:  \n\nDiagnose why most young professional initiatives fail\, and identify the hidden assumptions that sabotage recruitment and retention efforts. \n\n\nDeconstruct the Annabelle Project model to understand how mentorship\, access\, and accountability create real career momentum—not temporary enthusiasm. \n\n\nImplement one immediately actionable shift that increases the perceived value of an events career to young professionals and strengthens long-term talent ROI. \n\nIAEE webinars are free to members and available to non-members for $49. This session is eligible to earn 0.75 clock hours towards CEM recertification.  \nPresenter(s): Warwick Davies
URL:https://www.iaee.com/event/getting-young-professionals-into-the-events-industry-the-annabelle-project-case-study-08apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/webp:https://www.iaee.com/wp-content/uploads/2024/11/Generic-Webinar-Square.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260409T103000
DTEND;TZID=America/Chicago:20260409T113000
DTSTAMP:20260403T141425
CREATED:20260218T183332Z
LAST-MODIFIED:20260313T185638Z
UID:10000541-1775730600-1775734200@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Design For The Brain
DESCRIPTION:Webinar Description: \nIAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement\, recall\, and connection across live and virtual environments. The series focuses on practical\, experience-driven design strategies that translate research on attention\, memory\, and social interaction into real-world event applications. \nEach session builds on the last\, guiding participants through three core elements of event experience: attention\, memory\, and connection. Built-in micro breaks are integrated throughout each session to support focus\, model effective design\, and enhance learning in real time. Each webinar is 60 minutes in length and includes interactive moments\, reflection\, and Q&A. A downloadable workbook supports applied learning across all three sessions. \nAfter attending all three virtual sessions\, participants will receive a Certificate of Completion and earn 3 clock hours towards CEM recertification. This session is $99 Members | Non-Members $149. \nTimes:  \n 9 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n16 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n23 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n  \n9 April 2026  \nSession 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  \nAttention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus\, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload\, improve session flow\, and design agendas and environments that support sustained attention without adding more content or complexity. \nLearning Objectives \n\nExplain how attention functions in live and virtual event settings\nIdentify common event design choices that reduce focus and engagement\nApply practical strategies to support sustained attention\nDesign agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.\n\n16 April 2026 \nSession 2: Designing for Memory: Creating Events People Actually Remember  \nWhile events often deliver large volumes of information\, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages\, moments\, and experiences. \nParticipants will explore how session structure\, storytelling\, repetition\, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself. \nLearning Objectives  \n\nDistinguish between engagement and long-term memory\nIdentify design elements that support retention and recall\nApply techniques that strengthen memory without increasing content volume\nBuild memory anchors into sessions\, exhibits\, and experiences. Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.\n\n23 April 2026 \nSession 3: Designing for Connection: How Events Build Trust\, Belonging\, and Meaningful Interaction \nConnection is central to successful events. This session explores how people experience social environments and how event design influences trust\, comfort\, and participation. Participants will learn how layout\, facilitation\, pacing\, and interaction design affect whether attendees feel included\, engaged\, and willing to participate\, and how these factors shape overall event outcomes. \nLearning Objectives \n\nUnderstand how social environments influence engagement and trust\nIdentify barriers to interaction created by common event design choices\nDesign experiences that encourage meaningful connection\nApply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.\n\nPresenter: Lisa Schulteis\, Founder/Owner ElectraLime Marketing; Your Event Marketplace; Executive Director\, Northwest Event Show Seattle \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-design-for-the-brain-09apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260416T103000
DTEND;TZID=America/Chicago:20260416T113000
DTSTAMP:20260403T141425
CREATED:20260313T191327Z
LAST-MODIFIED:20260313T191848Z
UID:10000571-1776335400-1776339000@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Design For The Brain
DESCRIPTION:Webinar Description: \nIAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement\, recall\, and connection across live and virtual environments. The series focuses on practical\, experience-driven design strategies that translate research on attention\, memory\, and social interaction into real-world event applications. \nEach session builds on the last\, guiding participants through three core elements of event experience: attention\, memory\, and connection. Built-in micro breaks are integrated throughout each session to support focus\, model effective design\, and enhance learning in real time. Each webinar is 60 minutes in length and includes interactive moments\, reflection\, and Q&A. A downloadable workbook supports applied learning across all three sessions. \nAfter attending all three virtual sessions\, participants will receive a Certificate of Completion and earn 3 clock hours towards CEM recertification. This session is $99 Members | Non-Members $149. \nTimes:  \n 9 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n16 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n23 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n  \n9 April 2026  \nSession 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  \nAttention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus\, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload\, improve session flow\, and design agendas and environments that support sustained attention without adding more content or complexity. \nLearning Objectives \n\nExplain how attention functions in live and virtual event settings\nIdentify common event design choices that reduce focus and engagement\nApply practical strategies to support sustained attention\nDesign agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.\n\n16 April 2026 \nSession 2: Designing for Memory: Creating Events People Actually Remember  \nWhile events often deliver large volumes of information\, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages\, moments\, and experiences. \nParticipants will explore how session structure\, storytelling\, repetition\, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself. \nLearning Objectives  \n\nDistinguish between engagement and long-term memory\nIdentify design elements that support retention and recall\nApply techniques that strengthen memory without increasing content volume\nBuild memory anchors into sessions\, exhibits\, and experiences. Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.\n\n23 April 2026 \nSession 3: Designing for Connection: How Events Build Trust\, Belonging\, and Meaningful Interaction \nConnection is central to successful events. This session explores how people experience social environments and how event design influences trust\, comfort\, and participation. Participants will learn how layout\, facilitation\, pacing\, and interaction design affect whether attendees feel included\, engaged\, and willing to participate\, and how these factors shape overall event outcomes. \nLearning Objectives \n\nUnderstand how social environments influence engagement and trust\nIdentify barriers to interaction created by common event design choices\nDesign experiences that encourage meaningful connection\nApply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.\n\nPresenter: Lisa Schulteis\, Founder/Owner ElectraLime Marketing; Your Event Marketplace; Executive Director\, Northwest Event Show Seattle \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-design-for-the-brain-16apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
END:VEVENT
END:VCALENDAR