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DTSTART;TZID=America/Chicago:20260416T103000
DTEND;TZID=America/Chicago:20260416T113000
DTSTAMP:20260405T124100
CREATED:20260313T191327Z
LAST-MODIFIED:20260313T191848Z
UID:10000571-1776335400-1776339000@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Design For The Brain
DESCRIPTION:Webinar Description: \nIAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement\, recall\, and connection across live and virtual environments. The series focuses on practical\, experience-driven design strategies that translate research on attention\, memory\, and social interaction into real-world event applications. \nEach session builds on the last\, guiding participants through three core elements of event experience: attention\, memory\, and connection. Built-in micro breaks are integrated throughout each session to support focus\, model effective design\, and enhance learning in real time. Each webinar is 60 minutes in length and includes interactive moments\, reflection\, and Q&A. A downloadable workbook supports applied learning across all three sessions. \nAfter attending all three virtual sessions\, participants will receive a Certificate of Completion and earn 3 clock hours towards CEM recertification. This session is $99 Members | Non-Members $149. \nTimes:  \n 9 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n16 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n23 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n  \n9 April 2026  \nSession 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  \nAttention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus\, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload\, improve session flow\, and design agendas and environments that support sustained attention without adding more content or complexity. \nLearning Objectives \n\nExplain how attention functions in live and virtual event settings\nIdentify common event design choices that reduce focus and engagement\nApply practical strategies to support sustained attention\nDesign agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.\n\n16 April 2026 \nSession 2: Designing for Memory: Creating Events People Actually Remember  \nWhile events often deliver large volumes of information\, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages\, moments\, and experiences. \nParticipants will explore how session structure\, storytelling\, repetition\, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself. \nLearning Objectives  \n\nDistinguish between engagement and long-term memory\nIdentify design elements that support retention and recall\nApply techniques that strengthen memory without increasing content volume\nBuild memory anchors into sessions\, exhibits\, and experiences. Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.\n\n23 April 2026 \nSession 3: Designing for Connection: How Events Build Trust\, Belonging\, and Meaningful Interaction \nConnection is central to successful events. This session explores how people experience social environments and how event design influences trust\, comfort\, and participation. Participants will learn how layout\, facilitation\, pacing\, and interaction design affect whether attendees feel included\, engaged\, and willing to participate\, and how these factors shape overall event outcomes. \nLearning Objectives \n\nUnderstand how social environments influence engagement and trust\nIdentify barriers to interaction created by common event design choices\nDesign experiences that encourage meaningful connection\nApply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.\n\nPresenter: Lisa Schulteis\, Founder/Owner ElectraLime Marketing; Your Event Marketplace; Executive Director\, Northwest Event Show Seattle \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-design-for-the-brain-16apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
ATTACH;FMTTYPE=image/png:https://www.iaee.com/wp-content/uploads/2025/11/MSC_LMS_FINAL.png
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260423T103000
DTEND;TZID=America/Chicago:20260423T113000
DTSTAMP:20260405T124100
CREATED:20260313T191738Z
LAST-MODIFIED:20260313T191738Z
UID:10000572-1776940200-1776943800@www.iaee.com
SUMMARY:IAEE Master Series Certificate: Event Design For The Brain
DESCRIPTION:Webinar Description: \nIAEE Master Series Certificate: Event Design for the Brain presented by Lisa Schulteis is designed to help event and exhibition professionals better understand how people experience events and how design decisions influence engagement\, recall\, and connection across live and virtual environments. The series focuses on practical\, experience-driven design strategies that translate research on attention\, memory\, and social interaction into real-world event applications. \nEach session builds on the last\, guiding participants through three core elements of event experience: attention\, memory\, and connection. Built-in micro breaks are integrated throughout each session to support focus\, model effective design\, and enhance learning in real time. Each webinar is 60 minutes in length and includes interactive moments\, reflection\, and Q&A. A downloadable workbook supports applied learning across all three sessions. \nAfter attending all three virtual sessions\, participants will receive a Certificate of Completion and earn 3 clock hours towards CEM recertification. This session is $99 Members | Non-Members $149. \nTimes:  \n 9 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n16 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n23 April: 10:30 AM – 11:30 AM CST (60 Minutes) \n  \n9 April 2026  \nSession 1: Designing for Attention: How to Keep People Engaged Without Overloading Them  \nAttention is limited and easily disrupted in modern event environments. This session explores how people process information and allocate focus\, and how event design decisions directly influence engagement throughout an experience. Participants will learn how to reduce cognitive overload\, improve session flow\, and design agendas and environments that support sustained attention without adding more content or complexity. \nLearning Objectives \n\nExplain how attention functions in live and virtual event settings\nIdentify common event design choices that reduce focus and engagement\nApply practical strategies to support sustained attention\nDesign agendas and sessions that balance stimulation and recovery Built-in micro breaks will be used throughout the session to model attention-supportive design in real time.\n\n16 April 2026 \nSession 2: Designing for Memory: Creating Events People Actually Remember  \nWhile events often deliver large volumes of information\, much of it is forgotten shortly after the experience ends. This is the second session in the series and this session focuses on how memory is formed and how event design can support recall of key messages\, moments\, and experiences. \nParticipants will explore how session structure\, storytelling\, repetition\, and sensory cues influence memory and learn how to design experiences that help important messages stick beyond the event itself. \nLearning Objectives  \n\nDistinguish between engagement and long-term memory\nIdentify design elements that support retention and recall\nApply techniques that strengthen memory without increasing content volume\nBuild memory anchors into sessions\, exhibits\, and experiences. Memory-anchoring micro breaks will be integrated to demonstrate retention strategies in practice.\n\n23 April 2026 \nSession 3: Designing for Connection: How Events Build Trust\, Belonging\, and Meaningful Interaction \nConnection is central to successful events. This session explores how people experience social environments and how event design influences trust\, comfort\, and participation. Participants will learn how layout\, facilitation\, pacing\, and interaction design affect whether attendees feel included\, engaged\, and willing to participate\, and how these factors shape overall event outcomes. \nLearning Objectives \n\nUnderstand how social environments influence engagement and trust\nIdentify barriers to interaction created by common event design choices\nDesign experiences that encourage meaningful connection\nApply inclusive strategies that support different engagement styles. Connection-focused micro breaks will be embedded to model interaction and reflection.\n\nPresenter: Lisa Schulteis\, Founder/Owner ElectraLime Marketing; Your Event Marketplace; Executive Director\, Northwest Event Show Seattle \nSponsors: New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/iaee-master-series-certificate-event-design-for-the-brain-23apr26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260512T103000
DTEND;TZID=America/Chicago:20260512T111500
DTSTAMP:20260405T124100
CREATED:20260326T212712Z
LAST-MODIFIED:20260330T213553Z
UID:10000578-1778581800-1778584500@www.iaee.com
SUMMARY:CEIR Index Update: Where the U.S. B2B Exhibition Industry Stands and What Comes Next
DESCRIPTION:Webinar Description: \nBusiness conditions continue to shift and executives need clarity to plan ahead. Join CEIR for an updated briefing on the state of the U.S. B2B exhibition industry\, featuring the latest data from the newly released CEIR Index Dashboard. Adam Sacks will highlight 2025 results\, updated forecasts through 2028\, and the macroeconomic and geopolitical forces shaping industry performance. Nancy Drapeau will share select benchmarks and insights from the Organizer Benchmarking Study and other recent CEIR research\, focusing on the metrics leaders rely on to inform event strategy and business decisions. This session is designed for senior executives seeking a concise\, authoritative outlook to support planning in a changing environment. \nPresented by: Adam Sacks\, President\, Tourism Economics and Nancy Drapeau\, IPC\, Vice President of Research\, Center for Exhibition Industry Research (CEIR). \nSponsors(s): New Orleans Morial Convention Center and New Orleans & Company \nIAEE webinars are free to IAEE members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification. \nBrought to you by 
URL:https://www.iaee.com/event/ceir-index-update-where-the-u-s-b2b-exhibition-industry-stands-and-what-comes-next-12may26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260520T103000
DTEND;TZID=America/Chicago:20260520T111500
DTSTAMP:20260405T124100
CREATED:20260326T214008Z
LAST-MODIFIED:20260326T214236Z
UID:10000579-1779273000-1779275700@www.iaee.com
SUMMARY:Unlocking Event Success With Video-First Strategies
DESCRIPTION:Webinar Description: \nIn today’s fast-paced events industry\, video-first marketing isn’t just a trend and it doesn’t need to be used just for marketing purposes. It’s a powerful strategy to capture attention\, engage audiences\, and drive sponsorship revenue throughout your event lifecycle. Join us for a deep dive into how to identify and secure lucrative sponsorship opportunities within events\, and insider tips and tricks to elevate your production quality. Plus\, explore the psychology behind why video-first approaches resonate so strongly with audiences and sponsors alike. Whether you’re an event professional\, marketer\, or content creator\, this session will equip you with the knowledge and tools to leverage video-first marketing for maximum impact. Session includes 10 ways to utilize videos for key stakeholder engagement and marketing. \nLearning Objectives: \n\nLearn tactics to keep stakeholders engaged and get more longevity out of your video content.\nUnderstand the essential technology and simple production techniques needed to create compelling video marketing content.\nAnalyze the psychological reasons why video-first marketing drives higher engagement and sponsorship success.\n\nIAEE webinars are free to members and available to non-members for $79. This session is eligible to earn 0.75 clock hours towards CEM recertification. \nSponsors(s): New Orleans Morial Convention Center and New Orleans & Company
URL:https://www.iaee.com/event/unlocking-event-success-with-video-first-strategies-20may26/
LOCATION:Virtual
CATEGORIES:Events,Webinars
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