OCCC
As a consistently top-tier rated venue, the OCCC is dedicated to creating Transformational Experiences.As a consistently top-tier rated venue, the OCCC is dedicated to creating Transformational Experiences.As a consistently top-tier rated venue, the OCCC is dedicated to creating Transformational Experiences.
Events Calendar 2016

Consumer Show Management

November 16, 2022

Consumer (public) shows are exhibitions and events in which companies in a specific industry can showcase and demonstrate their latest products, services and activities to public consumers.  Consumer show organizers must possess a working knowledge of the activities and functions related to consumer shows and master the skills to address this different set of logistics than those related solely to the management of a private trade show or event. This program provides attendees with the skills necessary to effectively produce a successful consumer show.

After completing this course, the participant should be able to:

  • Recognize the role of consumer shows within the greater exhibition industry
  • Describe how consumer shows differ from other shows
  • Explain the difference between horizontal and vertical exhibitions
  • Indicate key elements required for planning public events
  • Indicate key elements required for managing public events
  • Describe differences between marketing and sales
  • Describe the elements of a marketing plan

Cost for CAEM and IAEE Members is $325 CAD per course plus tax; Non-Members: $550 CAD per course plus tax.

Where:

Beanfield Centre, Exhibition Place in Toronto, ON Canada

Instructor:

Nancy Milani, CEM-AP, CMP