Signature Boston
Events Calendar 2016

Digital Acceleration: Why, What, and How

June 24, 2021

Presented by Brian Scott, Partner, and Heather Holst-Knudsen, Partner,

No doubt you’ve been reading a lot about “digital transformation”. Join Brian Scott and Heather Holst-Knudsen as they explain why they refer to it as Digital Acceleration.

What exactly is this business concept and why is it important for your organization? What lessons can be learned from other industries to help guide organizations within the exhibitions and events industry?

This content, aimed at association and event organizer teams who have a stake in the future of their organizations, will gain insight into how cloud services and data-exchange ecosystems are changing the game everywhere. Most importantly, gain an understanding of the cultural traits required for successful transformation to your future.

After participating in this webinar, you will be able to:

  • Understand what digital acceleration is and what’s driving it in all industries
  • Understand how it is affecting change within associations and event organizers
  • Understand how data is driving change
  • Understand what organizational traits are required to be successful


12:00 p.m. – 1:00 p.m. CT