Signature Boston
Events Calendar 2016

Event Marketing

July 26, 2017

Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face-to-face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.

The IAEE Southeastern Chapter is excited to co-locate with IAEE, on the CEM course on Event  during it’s 2017 SE Classic Educational Conference, Sheraton Myrtle Beach Convention Center Hotel, Myrtle Beach, SC.

As an added benefit, receive a $50 discount off of your Classic fees when registering for the CEM course.


Before IAEE Southeastern Chapter Summer Classic, Myrtle Beach, SC


8:00 a.m. – 5:00 p.m.


Kimberly Hardcastle-Geddes, CEM