Signature Boston
December 1, 2017
Marketing is not an exact science. It includes a number of strategies and tactics that are constantly evolving so they can address changing social, cultural and economic circumstances effectively. The creation of a marketing plan that includes core practices as well as new ideas, innovations and unique points of view allows for the creation of an exhibition that may have begun as just a concept. The goal of an exhibition is to provide an appropriate environment in which buyers and sellers can come together face-to-face. Today’s technology increasingly permits the show organizer to extend the useful life of an exhibition by employing digital tools, thus further enriching the show experience.
Where:
Expo! Expo! IAEE’s Annual Meeting and Exhibition
San Antonio, TX
Time:
8:30 a.m. – 5:00 p.m.
Instructor:
Kimberly Hardcastle-Geddes, CEM
