Signature Boston
Events Calendar 2016

Event Marketing, Then and Now: 10 Ways COVID-19 Has Changed the Future of Attendee Acquisition

April 20, 2022

Over the last two years, our world has changed in significant, unprecedented ways, as have our event marketing strategies. Jacquelyn Wells of mdg, the leading marketing and public relations agency specializing in audience acquisition, along with special guest, Samantha Moore, CMP, CEM, Senior Director of Meetings and Education for the American Bakers Association, will hone in on the 10 biggest changes to event marketing during this time and challenge attendees to question everything they thought they knew about marketing events in the process.

After participating in this session, you will be able to:

  • Understand key event marketing trends.
  • Learn message and imagery changes you can implement today to capitalize on the biggest changes in event marketing.
  • See a sneak preview of upcoming changes expected to impact the future of event marketing.


10:30 AM – 11:30 AM CT | 11:30 AM – 12:30 PM ET | 8:30 AM – 9:30 AM PT | 4:30 PM – 5:30 PM GMT | 12:30 AM – 1:30 AM for Singapore and Beijing (GMT + 8)