Signature Boston
Events Calendar 2016

EventTech – Not if but HOW

May 13, 2021

From business thinkers like Clay Christensen (Harvard professor and author who argued that successful companies must continually disrupt their own business) to business leaders like Andy Jassy (Amazon’s new CEO who built AWS from the ground up), their theories and successes were informed by 4 simple words: YOU CAN’T FIGHT GRAVITY.

Publishing, retail, music and broadcast television are just some of the industries that have had their business models challenged by technology and innovation. Some fought valiantly but ultimately lost, while others smartly acknowledged the sea change and dug in, to figure out how to best support the changing demands of their customers.

Today’s webinar will put aside the debate as to whether show organizers and associations should consider digital as part of their ongoing strategy and instead, assist in building the framework for HOW to successfully adapt to a new reality and continue to play the important role of the community facilitator.

After participating in this session, you will be able to:

  • Redefine the role of the event organizer to ensure relevancy and longevity;
  • Learn how to become the ultimate conduit for connecting buyers and sellers;
  • Discover how to unlock more value from your community year-round;
  • Gain advice on how to evaluate the myriad of platforms available without losing your sanity.


12:00 p.m. – 1:00 p.m. CT