August 25, 2023
In order to ensure the success of an event or exhibition, there are vital elements involved in the planning process that should be conducted from the ground up. No matter how successful or well respected an exhibition may be, it should be presented as if it were a first-time event – it is the marketing and selling equivalent of zero-based budgeting. This involves highlighting an event’s features and benefits, understanding the phases of the sales cycle and the need to support sales efforts with the appropriate tools and resources, and preparing the exhibition prospectus in a comprehensive and engaging way.
After completing this course, the participant should be able to:
$299 USD members / $440 USD non-members
2301 S Lake Shore Dr.
Chicago, IL 60616
8:30am – 3:00pm CT
followed by an optional 30-minute study period and an hour for the exam.